LABUBU: new series, collabs, drops and resale.
Summaries are AI-generated
POP MART launched the LABUBU x Sanrio 'Dream Adventure' blind box on March 12, selling out online immediately. The secret figure traded at 919 yuan, with common figures seeing over 20% resale premiums and some full cases priced above 1,000 yuan.
POP MART announced the THE MONSTERS x Sanrio family vinyl-face plush pendant blind box, launching online at 22:00 and selling over 30,000 units in one minute. The series includes 6 regular and 1 chase figure, priced at 159 yuan per box or 954 yuan for a full set. The LABUBU x HELLO KITTY vinyl plush figure, priced at 599 yuan, also sold over 9,000 units.
LABUBU sales underperformed during US Black Friday, with resale prices dropping significantly. POP MART's stock has fallen nearly 44% from its August peak, raising concerns about overseas growth sustainability and the loss of IP scarcity.
POP MART's stock has fallen over 40% from its peak, with a market cap loss of HK$200 billion and a 31% drop in institutional holdings. Labubu's hidden figures have seen a premium cut of over 50%, and regular styles are now trading below retail prices on second-hand platforms, with analysts predicting a shift from explosive to sustainable growth.
POP MART's stock price has fallen by over 1/3 from its yearly high, with short sellers citing slowing growth and high IP concentration. The company boosted production and implemented purchase limits to curb scalpers, aiming to return to product value, yet prices for hot items like Labubu have collapsed on the secondary market, raising concerns about IP value and quality control.
The LABUBU '1 AM' series blind box, priced at 790 yuan for a full set, saw no queues and plummeting sales on launch day, with secondary market prices falling below 600 yuan. Experts note that IP popularity is cyclical and brands must return to quality and user trust.
Bandai Spirits will host the TAMASHII NATION 2025 exhibition in Akihabara from Nov 14‑16, 2025 across four venues, debuting new items such as Super Alloy LABUBU and Super Alloy Jagariko King, plus a dual‑spider controller from Astro Bot. Reservations for the METAL BUILD Kamen Rider Zero‑One begin at 16:00 on Nov 13, while commemorative items are sold via a lottery starting at 10:00 on Nov 14 through the Tamashii web store.
Dragged down by the broader HK new consumption sector, POP MART fell 8.08% to HK$250.4 on Oct 21. Despite Q3 earnings surging and JPMorgan raising the target price, the stock is down ~15% from its August peak. Meanwhile, new releases like LABUBU show high resale premiums, with the WHY SO SERIOUS hidden figure trading at 13.4x the retail price.
POP MART Japan announced that its “Why So Serious” Halloween pop‑up shop will run from October 24 to October 31, 2025 at Cat Street in Shibuya, Tokyo. Entry is by a fully pre‑sale lottery, with the application page opening on October 17 and closing on October 19 23:59. The shop will feature characters such as LABUBU, Twinkle Twinkle, DIMOO, HACIPUPU and MOLLY, and will sell blind‑box plushies, accessories and limited SKULLPANDA items released on October 10, 2025.
JPMorgan raised the target price to HK$320, expecting 2025 sales and profit to rise 165% and 276% respectively. The company plans to open over 200 new stores and expand overseas to 128 locations.
POP MART's stock fell to HK$269 on September 10, with a market cap loss of HK$29.5 billion. Labubu 'Id' resale prices dropped from HK$4,356 to HK$834 in 90 days, and scalpers have paused buying, with full case prices falling.
POP MART's H1 2025 revenue reached 13.88 billion yuan, up 204.4%. THE MONSTERS series earned 4.81 billion yuan, driven by LABUBU. Plush category revenue was 6.14 billion yuan, accounting for 44.2%, overtaking figures for the first time.
POP MART reported a revenue growth of at least 200% and a net profit increase of over 100% for the first half of 2025. Despite the strong performance, the market remains unimpressed, reflecting a disconnect between fundamentals and secondary market sentiment.
LABUBU is a blind box figure from POP MART that has gone viral due to celebrity endorsements from Lisa, Rihanna, and others. With over 300 variants, the official retail price is around US$32 per box, but limited editions can reach US$7,000 on the resale market. Some UK stores temporarily halted sales due to fighting, and the manufacturer is adjusting the release mechanism.
Created by artist Kasing Lung in 2015, LABUBU went viral in 2023 through keychain blind boxes, driven by celebrities like Rihanna and Blackpink's Lisa. In 2024, POP MART's revenue exceeded 13 billion yuan, with blind box toy revenue up over 1200%, with adult consumers as the main force.
POP MART's new IPs received lukewarm responses, causing its stock to fall. In contrast, the 'Full Power' plush blind box series featuring classic IPs like SKULLPANDA and LABUBU sold over 100,000 units, while the 'Gold Rush Gallop' figure series sold over 10,000 units.
Co-created by Hong Kong studio How2Work and Dutch designer Kasing Lung, LABUBU became a global Gen-Z cultural trend in 2025. POP MART combined this with China's manufacturing strength to turn niche designer toys into mass-market cultural products, following a path similar to China's tech industry upgrade from OEM to brand.
StockX and Walmart have restocked Labubu blind boxes on Walmart.com, featuring multiple The Monsters series with official authentication and discounts.
LABUBU, the mischievous plush elf from Pop Mart, has become a global business phenomenon in the booming landscape of designer toys and collectibles.
Kicks Crew will restock the sold-out Wacky Mart series on June 13, featuring 10 common designs and 1 secret edition. Shoppers can save $5 on orders over $60 using code THR5 and spin a lucky wheel for coupons or prizes.
The author shares practical tips for buying LABUBU, revealing the channels and tricks behind the toy craze.
LABUBU is a viral stuffed monster with devious eyes and a wide, toothy smile.
LABUBU, a quirky monster doll by Hong Kong artist Kasing Lung, has sparked global demand. Despite its eerie appearance, its kind-hearted backstory has fueled a craze, leading to counterfeit flooding and advice to buy directly from POP MART.
Kasing Lung, born in 1972 and raised in the Netherlands, was influenced by Nordic folklore. He transitioned from a children's book illustrator to a toy designer in 2010 and created LABUBU in 2015. In 2019, he signed an exclusive license with Pop Mart, leading to the character's rapid popularity. In March 2024, his work 'Mon' sold for HK$330,200 at auction.
