LABUBU: From Hong Kong Designer Toy to Global Phenomenon

Co-created by Hong Kong studio How2Work and Dutch designer Kasing Lung, LABUBU became a global Gen-Z cultural trend in 2025. POP MART combined this with China's manufacturing strength to turn niche designer toys into mass-market cultural products, following a path similar to China's tech industry upgrade from OEM to brand. AI-generated

Why it matters：Analyzes how LABUBU evolved from a Hong Kong designer toy to a global phenomenon, revealing the path of China's art toy industry upgrade.

Source：Wired · Read the original ↗