LABUBU: A Decade-Long Evolution from Picture Book Character to Phenomenal Blind Box IP

Created by artist Kasing Lung in 2015, LABUBU went viral in 2023 through keychain blind boxes, driven by celebrities like Rihanna and Blackpink's Lisa. In 2024, POP MART's revenue exceeded 13 billion yuan, with blind box toy revenue up over 1200%, with adult consumers as the main force. AI-generated

Why it matters：Analyzes the journey of LABUBU from 2015 to becoming a revenue pillar for POP MART in 2024, revealing the combination of blind box models and adult consumer trends.

Source：Bing News: Pop Mart · Read the original ↗