Building sets and minifigures.
Summaries are AI-generated
Blokees' H1 2026 revenue reached 1.7757 billion yuan, up 32.7%, but gross margin fell to 44.3%. The 9.9 yuan product accounted for nearly half of sales, while overseas revenue surged 228.5% to 365.9 million yuan.
MegaHouse, a subsidiary of Bandai Namco Group, unveiled the ‘Isson Block’ – a water bottle whose cap functions as a 3 cm building‑block – at the Tokyo Toy Show 2026 held from August 27‑30. The product, priced at ¥100 (tax included) and containing 290 ml of natural water, will be sold exclusively on the public days, August 29‑30, at the MegaHouse booth. By turning disposable caps into reusable play pieces and using recycled PET bottles, the launch underscores MegaHouse’s commitment to sustainable toy design.
A CITIC Securities report notes that Blokees will focus on brick vehicle exports in 2026, featuring affordable Marvel, Star Wars, and Transformers IP, and has entered Walmart, Amazon, and Target.
Blokees Group's stock has fallen from a historical high in June 2025, with a maximum drop of 74.51%. Despite solid fundamentals, the valuation is undergoing continuous repair due to slower new product launches, unlocking of restricted shares, and banks cutting target prices. The company is boosting confidence through share buybacks funded by its own cash reserves.
At the 2026 Partner Conference, 52TOYS announced a roadmap featuring over 1,000 new products and 100+ IPs across seven major categories. The company plans collaborations tied to milestones like Pixar's 40th anniversary and Zootopia's 10th anniversary, while strengthening original IP development.
52TOYS held a partner conference in Beijing on March 12, announcing 2026 releases around Disney, Warner Bros., Universal, and The Wandering Earth, while increasing investment in hardcore toys and the 'Super-activation' cultural series.
The 38th Shenzhen Toy Fair & Art Toy Fair will be held from April 9 to 11 at the Shenzhen World Exhibition & Convention Center, with overseas buyer pre-registrations up 137.5% year-on-year. The fair features a dedicated AI Smart Toy Zone and expands the art toy exhibition area.
At a partner conference in Beijing, founder Chen Wei revealed 2026 plans to launch over 1,000 new items across 100+ IPs and seven categories. In 2024, the company reported 630 million yuan in revenue and a 39.9% gross margin, with IP licensing costs of about 45.755 million yuan.
LEGO Group debuts two Chinese New Year sets at the 8th CIIE: LEGO® Galloping Horses and LEGO® Firecrackers. The Horse Year-themed set features moving horses and a zodiac figure, while the Firecrackers set recreates festive scenes with switchable displays.
LEGO Group showcased a Shanghai LEGOLAND concept model and five new products at the 8th CIIE, including the 'Galloping Horse' and 'Firecrackers'. These items will be available in China from December 23.
LEGO Group unveiled five new products at the 8th CIIE, including the LEGO® Horse Galloping to Success, Firecrackers, God of Wealth, Phantom Ninja 15th Anniversary, and Tulip Bouquet. These items will be available in China starting December 23.
52TOYS today officially released the first official novel 'BeastBox: Song of Metal', with a珍藏版 including the limited product 'Song of Metal' and collector cards. Written by sci-fi author Ruo Nuo, the novel tells the story of three girls fighting alongside the mechanical life form 'BeastBox' in a post-apocalyptic world.
52TOYS participated in CTE from Oct 15-17, showcasing original and collaborative products like Mecha Box, Lightning Dance, CiCiLu, and Pouka Pouka, and announced a novel.
Miniso is strengthening its IP operations with tailored e-commerce strategies and offline pop-ups like the Harry Potter theme. The company plans to spin off its toy brand TOP TOY for a Hong Kong listing and has shifted its focus to IP-based products.
TOP TOY submitted a prospectus to the Hong Kong Stock Exchange on September 26, 2025, to go public. In the first half of 2025, the company reported revenue of 1.36 billion RMB, gross profit of 441 million RMB, and profit of 180 million RMB. As of June 30, 2025, it operated 293 stores with over 10 million members. In July 2025, it completed an A-round financing of approximately 427 million RMB, valuing the company at 9 billion RMB.
MegaHouse announced it will exhibit at the Tokyo Toy Show 2025 from August 28‑31 at Tokyo Big Sight, presenting its latest toys and figures. The booth will feature award‑winning items such as ‘Butaminton’, ‘American Battle Dome’, and ‘Rubik’s Cube Pixel’, and public‑day events including a Butaminton tournament, an American Battle Dome competition and a Rubik’s Cube challenge, with prizes for winners.
Blokees achieved 10 billion yuan in revenue in just two and a half years, but relies heavily on Ultraman. New IPs like Pokémon underperformed. The company expanded via low-price products and all channels, causing declining gross margins and lower channel efficiency, facing transition pains.
The first wave of Blokees Minions Cool Series 'Transformation Celebration' launched on June 1 at KKV in Shanghai, featuring six characters with interchangeable outfits and 11 points of articulation.
52TOYS opened a flagship store at Taipei's Zhongxiao SOGO on April 18, featuring IP elements and interactive displays, along with exclusive activities.
Blokees' stock is up over 108% this year, with a gross margin of 52.9% in the first half of 2024. Relying on over 50 IP licenses, full-channel layout, and tech innovation, the company is transforming from a toy manufacturer to an IP ecosystem operator, though it faces IP dependency and overseas challenges.
Kotobukiya has announced that its Arcanadea model kit series, which has shipped over 300,000 units, will be adapted into an anime slated to air on TV Asahi’s network. The series, launched in December 2021 with sci‑fi/fantasy themes and designs by necömi, has attracted worldwide praise for its detailed aesthetics, and the adaptation is accompanied by a commemorative illustration and a comment from voice actress Kaede Hondo, boosting fan excitement.
Blokees Group has filed a prospectus with the Hong Kong Stock Exchange for a main board listing. The company reported 877 million yuan in revenue in 2023 and accumulated losses exceeding 1.1 billion yuan from 2021 to 2023. The prospectus highlights the company's heavy reliance on licensed IPs like Ultraman and Transformers, with some licensing periods expiring soon.
Blokees and the Palace Museum launch the first high-end collectible set of the Hall of Supreme Harmony at 1:100 scale. Featuring 7600+ pieces and 0.005mm precision molds, it is limited to 10,000 units with custom plaques for the first 50 buyers.
Domestic brands like Blokees, Senbo, and Pinqi have received multiple rounds of funding, with Senbo securing over 100 million yuan in January. The article compares sales on JD and Taobao, noting LEGO dominates the high-end market while domestic brands still lag in price and brand recognition.
Takara Tomy Arts' action plush "Pixar Character Toy Story 5 Walking Bullseye" won the Excellence Award in the Action category of the 2026 Japan Toy Awards. Released in Japan on July 3, 2026, it reacts to surrounding sound and walks while chirping, recreating Bullseye’s charming movements.
Takara Tomy announced that the new PLARAIL Momotaro Dentetsu SL set will be released on Saturday, November 21, 2026, across toy specialty stores, department and mass‑market retailers, the Tomica‑PLARAIL shop, and the official Takara Tomy online mall, with an MSRP of ¥6,600 (tax included) for ages 3 and up. The package contains an SL locomotive, coal car, passenger car, two Momotaro and King‑Bon‑Bie figurines, three background cards, paper dice and other accessories that let players recreate iconic game scenes such as “settlement” and the King‑Bon‑Bie attack.
MegaHouse will release the KAITANICS Honda Super Cub 110 deconstruction puzzle in late December 2026, offering four color variants at ¥7,700 each. Modeled after the 2022 Super Cub 110, the 1/12‑scale kit includes 37 parts such as the engine, frame and a skeletal body, providing movable components and detailed mechanics for enthusiasts to assemble and display.
MegaHouse will release the second wave of its Rubik’s Cube Japonais series in mid‑July 2026, featuring two models: Sharaku’s Kabuki and Ogata Kōrin’s Wind and Thunder, each priced at ¥4,950 (tax included) and sold with a stand. The cubes showcase iconic Japanese artworks printed on all six faces, blending high‑end digital printing with classic puzzle play, and are marketed as decorative gifts for art fans, puzzle enthusiasts, and visitors to Japan.
LEGO released multiple new sets in May 2026, including the Jurassic Park Jeep Wrangler, the Star Wars N-1 Starfighter, and the Pokémon Legends: Arceus series. Some sets like the N-1 Starfighter are now available to Insider members, alongside FIFA player series releases and GWP promotions.
MegaHouse will release the Tetris Board Game in late April 2026 for ¥4,620 (tax‑included). Designed for 2‑4 players, it lets participants pick up, drop and stack physical Tetriminos, testing spatial and strategic skills. The set includes 104 blocks, 24 cards and other components, with rules suitable for both veterans and children.
