Miniso Bets Big on Designer Toys: Tailored E-commerce and Offline Pop-ups

Miniso is strengthening its IP operations with tailored e-commerce strategies and offline pop-ups like the Harry Potter theme. The company plans to spin off its toy brand TOP TOY for a Hong Kong listing and has shifted its focus to IP-based products. AI-generated

Why it matters：Miniso strengthens IP operations with tailored e-commerce and offline pop-ups to boost designer toy growth.

Source：Yahoo Finance · Read the original ↗