Building sets and minifigures.
Summaries are AI-generated
At the 2026 Partner Conference, 52TOYS announced a roadmap featuring over 1,000 new products and 100+ IPs across seven major categories. The company plans collaborations tied to milestones like Pixar's 40th anniversary and Zootopia's 10th anniversary, while strengthening original IP development.
52TOYS held a partner conference in Beijing on March 12, announcing 2026 releases around Disney, Warner Bros., Universal, and The Wandering Earth, while increasing investment in hardcore toys and the 'Super-activation' cultural series.
The 38th Shenzhen Toy Fair & Art Toy Fair will be held from April 9 to 11 at the Shenzhen World Exhibition & Convention Center, with overseas buyer pre-registrations up 137.5% year-on-year. The fair features a dedicated AI Smart Toy Zone and expands the art toy exhibition area.
At a partner conference in Beijing, founder Chen Wei revealed 2026 plans to launch over 1,000 new items across 100+ IPs and seven categories. In 2024, the company reported 630 million yuan in revenue and a 39.9% gross margin, with IP licensing costs of about 45.755 million yuan.
LEGO Group debuts two Chinese New Year sets at the 8th CIIE: LEGO® Galloping Horses and LEGO® Firecrackers. The Horse Year-themed set features moving horses and a zodiac figure, while the Firecrackers set recreates festive scenes with switchable displays.
LEGO Group showcased a Shanghai LEGOLAND concept model and five new products at the 8th CIIE, including the 'Galloping Horse' and 'Firecrackers'. These items will be available in China from December 23.
LEGO Group unveiled five new products at the 8th CIIE, including the LEGO® Horse Galloping to Success, Firecrackers, God of Wealth, Phantom Ninja 15th Anniversary, and Tulip Bouquet. These items will be available in China starting December 23.
52TOYS today officially released the first official novel 'BeastBox: Song of Metal', with a珍藏版 including the limited product 'Song of Metal' and collector cards. Written by sci-fi author Ruo Nuo, the novel tells the story of three girls fighting alongside the mechanical life form 'BeastBox' in a post-apocalyptic world.
52TOYS participated in CTE from Oct 15-17, showcasing original and collaborative products like Mecha Box, Lightning Dance, CiCiLu, and Pouka Pouka, and announced a novel.
Miniso is strengthening its IP operations with tailored e-commerce strategies and offline pop-ups like the Harry Potter theme. The company plans to spin off its toy brand TOP TOY for a Hong Kong listing and has shifted its focus to IP-based products.
TOP TOY submitted a prospectus to the Hong Kong Stock Exchange on September 26, 2025, to go public. In the first half of 2025, the company reported revenue of 1.36 billion RMB, gross profit of 441 million RMB, and profit of 180 million RMB. As of June 30, 2025, it operated 293 stores with over 10 million members. In July 2025, it completed an A-round financing of approximately 427 million RMB, valuing the company at 9 billion RMB.
MegaHouse announced it will exhibit at the Tokyo Toy Show 2025 from August 28‑31 at Tokyo Big Sight, presenting its latest toys and figures. The booth will feature award‑winning items such as ‘Butaminton’, ‘American Battle Dome’, and ‘Rubik’s Cube Pixel’, and public‑day events including a Butaminton tournament, an American Battle Dome competition and a Rubik’s Cube challenge, with prizes for winners.
52TOYS unveiled multiple new products at Tokyo Wonder Festival 2025 Summer, including six Alien items, Kikaider with one-click transformation, and new Beast Box forms like the swing-triggered and original roar series.
52TOYS announced at a Beijing event that its original transforming mecha IP BEASTBOX has entered the "toy+IP" 2.0 era and signed sci-fi writer Wang Nuonuo as the official novel author.
Blokees achieved 10 billion yuan in revenue in just two and a half years, but relies heavily on Ultraman. New IPs like Pokémon underperformed. The company expanded via low-price products and all channels, causing declining gross margins and lower channel efficiency, facing transition pains.
The first wave of Blokees Minions Cool Series 'Transformation Celebration' launched on June 1 at KKV in Shanghai, featuring six characters with interchangeable outfits and 11 points of articulation.
52TOYS opened a flagship store at Taipei's Zhongxiao SOGO on April 18, featuring IP elements and interactive displays, along with exclusive activities.
Blokees' stock is up over 108% this year, with a gross margin of 52.9% in the first half of 2024. Relying on over 50 IP licenses, full-channel layout, and tech innovation, the company is transforming from a toy manufacturer to an IP ecosystem operator, though it faces IP dependency and overseas challenges.
Kotobukiya has announced that its Arcanadea model kit series, which has shipped over 300,000 units, will be adapted into an anime slated to air on TV Asahi’s network. The series, launched in December 2021 with sci‑fi/fantasy themes and designs by necömi, has attracted worldwide praise for its detailed aesthetics, and the adaptation is accompanied by a commemorative illustration and a comment from voice actress Kaede Hondo, boosting fan excitement.
Blokees Group has filed a prospectus with the Hong Kong Stock Exchange for a main board listing. The company reported 877 million yuan in revenue in 2023 and accumulated losses exceeding 1.1 billion yuan from 2021 to 2023. The prospectus highlights the company's heavy reliance on licensed IPs like Ultraman and Transformers, with some licensing periods expiring soon.
Blokees and the Palace Museum launch the first high-end collectible set of the Hall of Supreme Harmony at 1:100 scale. Featuring 7600+ pieces and 0.005mm precision molds, it is limited to 10,000 units with custom plaques for the first 50 buyers.
Domestic brands like Blokees, Senbo, and Pinqi have received multiple rounds of funding, with Senbo securing over 100 million yuan in January. The article compares sales on JD and Taobao, noting LEGO dominates the high-end market while domestic brands still lag in price and brand recognition.
The 2026 Shenzhen Toy Show from April 9 to 11 unveiled winners of the Toy and Art Toy Awards. The event showcased over 200 products, revealing trends in AI integration, Guochao culture, IP collaborations, playability, and the 'he economy'.
LEGO launched multiple new products in April 2026, including the Mario Kart 7 Luigi & Mach 8 set, the Star Wars Frontline II New Republic X-Wing Starfighter ($69.99, 558 pieces, 9+), the TMNT BrickHeadz series, and the Pan Am DC-3 airliner. Some Star Wars "Force Friday" sets will be released on April 26.
52TOYS announced that it will launch over 1,000 new products in 2026, covering more than 100 IPs, to strengthen its long-term growth momentum.
MegaHouse launched the 14th entry in its Deconstruction Puzzle Lite line, the ‘Tapioca Milk Tea Puzzle’, in mid‑March 2026 for ¥1,738 (tax included). The set includes four tapioca pieces, six milk‑tea pieces, a cup, a straw and two flavor sheets (brown‑sugar and matcha), allowing users to assemble the drink and switch flavors for three different menu options, while also serving as a display piece.
Blokees participated in the NY Toy Fair from Feb 14-17, displaying 270+ products across 'Building Blocks' and 'Building Blocks Cars' categories, covering nearly 20 IPs like Transformers and Saint Seiya. The show highlighted彩模 of Transformers C0-2 'Thunder Racing', new characters in Saint Seiya Galaxy Edition Vol.4, and rich accessories for Rockman Overdrive Edition.
Blokees participated in the New York Toy Fair from Feb 14-17, showcasing 270+ products across 'Building Blocks People' and 'Building Blocks Car' categories, featuring IPs like Transformers and Saint Seiya. The event also displayed BFC contest works and new color prototypes, and announced the launch of the 2026 BFC contest.
Blokees displayed 270+ products at the New York Toy Fair from Feb 14-17, covering building blocks and model kits, and showcased BFC contest results.
Blokees collaborated with market regulators in Guangdong, Zhejiang, and other provinces to shut down 15 fake sellers in 2025, targeting counterfeit Otameiden figures and tampered blind boxes. The official mini-program now features a verification function allowing users to check 16-digit anti-counterfeiting codes and full-case configurations.
