Every toy-industry item we collected, newest first.
Summaries are AI-generated
LEGO confirmed its partnership with Toei Animation will extend into 2027, with multiple new sets announced alongside the 11390 Dragon Ball: Shenron & Goku. The first set launches to LEGO Insiders on November 1 for $179.99.
Join the thrilling adventure as we uncover hidden secrets in the Labubu hunt.
The Pokémon TCG Perfect Order Booster Bundle is back under $45 at Amazon, saving $15. Walmart and TCGplayer are offering competing deals.
Black Myth BLACKMYTH will launch its second autumn merchandise drop on September 30 at 12:00, featuring apparel, tech accessories, and collectibles. The lineup includes the Big Joy Lantern phone strap, Kunqi Hoodie, and the Little Yellow Dragon magnetic figure, with some items exclusive to Hangzhou retail stores.
Mashable lists low prices on Pokémon cards, Lego, and Switch games before Prime Big Deal Days, including the 30th Celebration Elite Trainer Box, Lego Eevee, and Pokémon Legends: Z-A.
China Post Securities report highlights trading cards' dual value. China's collection card market hit 32.1 billion yuan in 2024, up 152.8%, expected to reach 45.5 billion yuan by 2029. Kayou holds a 71.1% market share in the country's trading card sector based on 2024 GMV.
Pokemon's 30th-anniversary raffle resulted in no stock for winners, with items resold at high prices by scalpers. The '390 yuan collector display box' is now double its retail price on the secondary market, selling for 650-700 yuan, with some cards valued at over 10,000 yuan.
The Mega Evolution Delta Reign expansion officially launches on Nov. 6, with Build & Battle Boxes available on Amazon, Walmart, and the Pokémon Center. From Oct. 24, select Play! Pokémon stores will host prerelease events and sell the box, which includes four booster packs, a 40-card deck, and one of four unique foil promo cards.
Coinbase launches a Pokemon TCG digital pack feature on its crypto platform, allowing users to open packs on their phones and store pulls in a digital vault or have physical cards shipped. Similar to GameStop's Power Packs, the feature has not yet revealed prices, launch dates, pull rates, or blockchain details.
Jazwares launches 10 LED inflatables, each 3.5 feet tall and $39.99, with Farryn exclusive to Menards.
Following the Season 14 premiere, Spin Master launches the 17-piece Fairylandia Flutter Magic Fairy Playset for $34.99 at Walmart, Target, and Amazon.
Kaipro Studio will host the Seoul Toy Festival from Oct. 19 to 25, showcasing art toys, character IP, and resin toys. The event will feature domestic art toy artists, character IP companies, and independent creators, along with a special exhibition.
Lionel Brands Group appoints Jennifer Bizeur as Chief Marketing Officer, bringing nearly 20 years of experience from Hasbro and Super7. She will oversee brand marketing strategies to deepen engagement with existing fans and reach new audiences.
McDonald's Japan announced a new Pokémon card event for 2026. The move aims to address past supply issues that made cards hard to obtain overseas.
Israeli firm May Patents is suing LEGO in the U.S. for allegedly infringing three patents with its SMART Play system. The dispute centers on the SMART Brick and SMART Charger, which are already used in Star Wars and Pokémon sets.
American Girl and Stoney Clover Lane launch a bag collection inspired by classic characters like Addy, Felicity, Josefina, Kirsten, Kit, MOLLY, and Samantha. The assortment includes mini and full-size Pouchette Purse and Backpack.
Following its debut at Mass Mini Con, 100% Soft quickly sold out the Lil Flat File Fire resin figure online.
Pokémon TCG announced a new policy to strengthen anti-scalping measures following the launch of 30th Celebration. The new rules target scalpers.
Unseen Display releases the 3" Ghost Warrior, a cast metal figure inspired by the 1995 LEGO skeleton body with a samurai helmet.
潮玩行业经历集体收缩，潮玩星球、暴蒙、漫库等品牌关店，GOODSLOVE一个月内关闭12家门店。LABUBU出现破发现象，行业面临单店盈利模型跑不通的挑战。
JisuLife and POP MART announce their first collaboration featuring the Twinkle Twinkle IP. The Pro1S handheld fan offers 100 speed settings and up to 40 hours of battery life, retailing for $99.99. It launches on JisuLife.com at 8:00 p.m. PDT on Sept. 30, 2026.
At Card Expo Sweden, a 2006 Alakazam Gold Star sold for 1 million SEK and was resold to a UK buyer for 1.2 million SEK within a week.
AmiAmi has opened pre‑orders for the The IDOLM@STER Tsukimura Temari “Rain‑After Iris” training‑pre‑version 1/7 figure, priced at ¥22,000. The MiraiMira‑produced figure is scheduled for release in June 2027, stands about 230 mm tall including the base and is made of PVC and ABS.
AmiAmi (operated by Daibo Co., Ltd.) has opened pre‑orders for the Honkai: Star Rail Gift+ “Yao Guang” 1/8 scale figure, priced at ¥8,910. Produced by Myethos, the figure stands about 214 mm tall, includes a dedicated base, and is slated for release in September 2027.
AmiAmi has opened pre‑orders for the Honkai: Star Rail character Luan Mei “Paper‑Blooming Plum” 1/7 scale figure, priced at ¥37,290 and slated for an August 2027 release. Produced by Myethos, the figure comes with a silk‑styled cheongsam, a plush sofa, faux‑fur shawl and other accessories, plus a paper fragrance and leaflet.
McDonald's and The Pokémon Company announced a return to U.S. Happy Meals with TCG cards from Nov 5 to Dec 9. The promotion includes 15 collectible cards, with six featuring a confetti holofoil finish.
Tom Brady launches CardVault, betting big on the trading card boom. He hopes to go the whole nine yards with the card collecting phenomenon.
On Sept 28, the Ministry of Commerce announced a US-China '300 billion for 300 billion' reciprocal tariff reduction framework, lowering duties on about $30 billion of Chinese imports including toys. Securities Times interviews with listed companies indicate this is a positive marginal signal, potentially lowering export costs and boosting price competitiveness.
Walmart has dropped the Pokémon TCG 30th Celebration Knock Out Collection to $47.39, a 21% discount from its $59.99 price. TCGplayer offers even lower prices, starting around $35.96.
POP MART opened 6 new overseas stores this week, bringing the total to 262. The Zsiga Life Show series blind boxes sold out across all platforms, driving a 68.7% week-over-week GMV increase on Douyin. The company expects 2026 revenue of 34.9 billion yuan and adjusted net profit of 10.5 billion yuan.
