MarketThe Pokémon TCG's 30th Celebration tech sticker collection is now under $55 on Amazon
The Pokémon TCG's 30th Celebration tech sticker collection is now under $55 on Amazon, saving over $15.
PokémonCards/TCG
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Every toy-industry item we collected, newest first.
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IndustryKotobukiya’s bishōjo model series surpasses 10 million units shipped worldwide in September 2026
Kotobukiya announced that its bishōjo model series has shipped over 10 million units worldwide as of September 2026. Since the launch of Frame Arms Girl – Todoroki in 2015, the line has expanded with titles such as Megami Device, Sōsai Shōjo Teien, and Arcanaedia. The milestone reflects strong global demand across Japan, Asia, North America and Europe, underscoring the segment’s growth.
Figures/GK
ReleasesSun Island Panda Museum Launches 'Heilongjiang Folklore' Giant Panda Themed Blind Boxes
Sun Island Panda Museum recently launched the 'Heilongjiang Folklore' giant panda themed blind boxes, featuring 8 base designs and 1 chase figure. Each panda wears traditional ethnic clothing from Heilongjiang's indigenous minorities, with the chase figure being a rotatable Daur design.
IndustryPOP MART Sues Shanghaimeng for Infringement of Distribution Rights, Trial Set for Oct 28
Beijing POP MART filed a lawsuit against Shanghai Shanghaimeng Information Technology and an individual, with the trial scheduled for October 28, 2026, at the Changning District People's Court in Shanghai.
POP MART
OpinionKUMOLL: How Anime Malls Overcome Low Conversion Rates
Opened in October 2024, KUMOLL attracted attention with its first KUMOLL Anime Carnival but faces low conversion rates. The article explores how such malls can escape traffic traps and find suitable paths, offering a reference for urban commercial upgrades.
MerchRetail
IndustryToys Included in New U.S.-China Tariff Relief Agreement
A new U.S.-China trade agreement aims to provide more favorable tariff treatment for $30 billion of non-sensitive goods in each direction. Toys, children's car seats, holiday decorations, and small appliances are among the categories expected to benefit.
IP & collabsPokémon TCG New Card: A Deep-Sea Illustration of Pincurchin
The new Delta Reign expansion will feature an Illustration Rare Pincurchin card, depicting the elegance and eeriness of deep-sea creatures. While the card stats are weak, the artwork is highly praised.
Cards/TCGPokémonIP/Collab
MarketDeep Dive into the Value and Market Resilience of Pokémon Physical Cards Amid the Rise of Digital Collectibles
While veteran collectors worry that the convenience of digital cards might impact the scarcity perception and pricing mechanism of physical cards, the market reality shows that physical cards remain resilient. On February 16, 2026, a 1998 Illustrator Pikachu card sold for $16.492 million at a professional auction, setting a new high for similar items.
Cards/TCGPokémonResale
ReleasesLEGO October 2026 New Releases: Avengers: Doomsday and Pokémon
LEGO will release multiple new sets in October 2026, including the Avengers: Doomsday series and Pokémon Iconic Trainer Moments, with some sets launching on October 1 and others on October 4.
Building blocksMarvelPokémon
ReleasesLEGO Launches Star Wars Universe Robot Set for October Release
LEGO will release a new Star Wars Universe Robot Set on October 1, featuring 276 pieces and the set number 40899, designed for players aged 18 and up, with sales opening on October 4.
Star WarsLEGO
OpinionThe Expanding Global Trading Card Market and the True Value of Pokémon Cards! Market Structures and 5 Key Perspectives Adults Should Know
The global trading card market is growing robustly, evolving from children's toys into global assets. Pokémon cards remain at the core, offering universal rules and cross-generational value. This article shares 5 key perspectives for adults based on 30 years of experience.
Cards/TCGPokémon
MarketJOTOYS, Good Luck New Products Sell Well | Cultural & Creative Toy Weekly 246
This weekly report lists best-selling blind boxes, figures, and AI toys on Tmall, Douyin, and JD. Top blind box sellers include POP MART's CRYBABY Vacation Mode On and Twinkle Twinkle's Good Dream Weather Bureau. The figure chart-topper is QueenStudios' Black Myth: Wukong Great Sage Golden Armor Set.
Blind boxVinyl plushFigures/GK
MarketPokémon TCG 30th Celebration Series Card Prices Crash, Resellers Plan to Sue
After the launch of the Pokémon TCG 30th Celebration series, higher pull rates for high-rarity cards caused prices for cards like Mewtwo ex and Mew ex to crash from pre-release quotes of 850 to 3,000 dollars to around 120 dollars. Some resellers, feeling deceived by the lack of disclosed print runs, are considering legal action against Pokémon.
Cards/TCGPokémon
CapitalBandai Namco Q1 2027 Earnings: Gunpla, Dragon Ball, and One Piece Drive Toy Business Profit Surge
Bandai Namco announced its Q1 2027 earnings on August 6, 2026, with net sales of 328.4 billion yen (+9.3% YoY) and operating profit of 69.2 billion yen (+33.3% YoY), marking a record high. The Toy & Hobby business saw net sales of 192.7 billion yen (+31.3% YoY) and segment profit of 53.9 billion yen (+89.1% YoY), driven by Gunpla, Dragon Ball, One Piece, trading cards, and capsule toys.
ReleasesLove Live! Nijigasaki High School Idol Club – Yū Takasaki 1/7 Figure (AmiAmi Exclusive) slated for November 2026
AmiAmi will release a 1/7 scale Yū Takasaki figure from Love Live! Nijigasaki High School Idol Club in November 2026, priced at ¥24,200. The figure comes with an AmiAmi‑exclusive mini acrylic character plate (A6) and includes twelve colored penlights to match the character’s outfit.
Figures/GK
ReleasesNIKKE “Viper Illustration Ver. ‘Late Realization’” 1/7 Figure – Deluxe and Standard Editions with AmiAmi Exclusive Bonus
AmiAmi is offering the “Viper Illustration Ver. ‘Late Realization’” 1/7 scale figure from the mobile game NIKKE in both deluxe and standard editions, each bundled with an exclusive A5 acrylic character plate. The deluxe edition is priced at ¥31,900 and includes an illustration tapestry, while the standard edition costs ¥29,150; both are slated for release in June 2027.
Figures/GKLimited
ReleasesAmiAmi Exclusive 'Trickal Mochi Mochi Hoppe Operation' Renewia Non-Scale Figure Scheduled for June 2027 Release, Priced at ¥6,380
AmiAmi will release a new non-scale figure titled “Renewia” from the “Trickal Mochi Mochi Hoppe Operation” series in June 2027, priced at ¥6,380 and sold exclusively through its online and physical stores. The PVC figure stands about 10 cm tall, comes with a mysterious pair of glasses, and requires a base to stand upright.
Figures/GK
ReleasesMAGI ARTS' Summer Pockets REFLECTION BLUE Shiroha Figure Opens Pre‑order, slated for October 2027
AmiAmi (operated by Daiko Co.) is now taking pre‑orders for MAGI ARTS’ Summer Pockets REFLECTION BLUE Shiroha 1/6 scale figure, priced at ¥25,300 (tax included). The PVC/ABS figure, about 260 mm tall with a stand and interchangeable face parts, is slated for release in October 2027. Pre‑order links are available on AmiAmi’s online and physical stores.
Figures/GK
ReleasesGood Smile releases Blue Archive Mika swimsuit 1/7 scale figure, pre‑orders start Sep 25
Good Smile began accepting pre‑orders for a Blue Archive Mika swimsuit figure on September 25, 2026. The G.S.Collection Mika (Swimsuit) is a 1/7‑scale, painted plastic figure priced at ¥21,800, slated for release in November 2027 and stands about 260 mm tall with a dedicated base. It captures Mika in a pure‑white swimsuit, spread wings and flowing hair with detailed sculpting and gradient painting.
Figures/GK
ReleasesMegaHouse’s Saiki Kusuo no Psi‑nan Rukappu Figures ‘海藤瞬’ and ‘窪谷須亜蓮’ Open for Pre‑order at ¥4,840
MegaHouse has launched two Rukappu figures from the Saiki Kusuo no Psi‑nan series, ‘海藤瞬’ and ‘窪谷須亜蓮’, now available for pre‑order on AmiAmi at a retail price of ¥4,840 each. Both figures stand about 110 mm tall, are slated for release in late April 2027, and can be purchased through AmiAmi’s online shop or physical stores.
Figures/GK
ReleasesOne Piece Monkey D. Luffy Gear 5 & Roronoa Zoro Display‑Ready Figures Open for Pre‑order
AmiAmi (DaWang Co.) has opened pre‑orders for MegaHouse’s One Piece figures of Monkey D. Luffy Gear 5 and Roronoa Zoro, priced at ¥2,970 each and slated for release in late February 2027. The collectible figures are display‑ready, remaining in their blister packs, with heights of approximately 100 mm for Luffy and 90 mm for Zoro, each coming with a base.
Figures/GKOne Piece
ReleasesMegaHouse’s Lupin the Third LUPIN THE GALLERY 55th Anniversary Limited Model Figure Opens Pre‑order – ¥16,500, Shipping Late March 2027
MegaHouse has announced a 55th‑anniversary limited‑edition figure for Lupin the Third, featuring a 1/20‑scale replica of Lupin’s car and painted figures of Lupin and Jigen. Priced at ¥16,500, pre‑orders are now open on AmiAmi with shipment slated for late March 2027, and the set includes a special anniversary acrylic base.
Figures/GKMEGA
ReleasesMegaHouse releases Chainsaw Man life‑size doll “Pochita” priced at ¥29,150, slated for February 2027
MegaHouse, sold through AmiAmi, is releasing a Chainsaw Man life‑size doll of Pochita priced at ¥29,150 and slated for February 2027. The 600 mm figure features poseable limbs, a pull‑able tail, and five built‑in sound effects triggered by back‑touch. It will be available only through select AmiAmi online and physical stores, with three AA batteries sold separately.
Figures/GKLimitedMEGA
Releasesamie announces 18TRIP ‘Stella Photo sparkle’ visual sheet, Cheer card collection and Shuumai pass case for January 2027 release
Japanese online hobby retailer AmiAmi’s in‑house brand amie has announced three 18TRIP merchandise items slated for release in January 2027: the A4‑size ‘Stella Photo sparkle’ visual sheet priced at ¥990, a Cheer card collection sold as a two‑card pack for ¥440 or a 10‑pack box for ¥4,400, and a Shuumai face pass case priced at ¥2,750. Each product features artwork of 20 characters and will be available through AmiAmi’s online shop and physical stores.
Cards/TCGVinyl plush
ReleasesMegaHouse ‘Rukappu HUNTER×HUNTER’ Figures of Kurapika and Leorio Open for Pre‑order, Release Planned for Late March 2027
AmiAmi (operated by Daiko Co.) is now taking pre‑orders for the ‘Rukappu HUNTER×HUNTER’ figures of Kurapika and Leorio, priced at ¥4,620 each (tax included). Produced by MegaHouse, the 110 mm tall figures feature a movable neck and expressive poses, and are slated for release in late March 2027, making them suitable for desk displays.
Figures/GK
ReleasesMegaHouse Announces 40 cm Light & Sound Ultraman Figure, Planned for February 2027
MegaHouse’s ‘Ultimate Article: Return of Ultraman’ figure is now available for limited pre‑order through AmiAmi, priced at ¥36,080 and slated for a February 2027 release. Standing about 400 mm tall, the PVC/ABS figure features built‑in light and sound gimmicks with selectable eye LEDs, a color timer, transformation and attack sound effects, two BGM tracks, and interchangeable arms and a left glove.
Figures/GKLimitedMEGA
EventsAmiAmi (OONET Co., Ltd.) to Exhibit as “AmiAmi Hobby Camp” at Wonder Festival 2026 Shanghai
AmiAmi (OONET Co., Ltd.) will take part in Wonder Festival 2026 Shanghai on October 3‑4, 2026 as “AmiAmi Hobby Camp” (booth W5‑A28). The booth will give away a limited‑edition AmiAmi custom bag on a first‑come basis and feature the mascot “Ami‑ko‑chan” in costume.
Merch
ReleasesMegaHouse Gundam SEED FREEDOM Kagari Yura Asuha Pilot Suit Figure Opens for Pre‑order at ¥23,100
MegaHouse’s Gundam SEED FREEDOM series now offers the Kagari Yura Asuha Pilot Suit figure for pre‑order on AmiAmi, priced at ¥23,100. Standing about 250 mm tall with a dedicated base, the figure is slated for release in late February 2027. Fans can anticipate detailed sculpting based on the epilogue costume and a ring gifted by Aslan.
Figures/GKGundam
OpinionPOP MART's Strong Earnings but Volatile Stock Price: Market Anxiety Amid the Labubu Craze
POP MART reported strong 2025 revenue and profit growth, with the LABUBU series contributing nearly 40% of total revenue. Despite the solid performance, the stock price has fluctuated violently due to cooling secondary market prices, stretched valuations, and concerns about the sustainability of the trend. The company is expanding overseas stores and cultivating other IPs to reduce reliance on a single hit character.
ReleasesMegaHouse Announces Pre‑Order for BLEACH Aizen Sosuke (藍染惣右介) and Ichimaru Gin (市丸ギン) Figures, Release Late April 2027
AmiAmi (operated by Daibo Co.) has opened pre‑orders for MegaHouse’s ‘Rukappu’ series BLEACH figures of Aizen Sosuke (藍染惣右介) and Ichimaru Gin (市丸ギン), priced at ¥4,730 each (tax included) and slated for release in late April 2027. The ‘Rukappu’ line features a look‑up pose, stands about 11 cm tall, and has a movable neck for added expression. Orders can be placed through AmiAmi’s online shop and physical stores.
Figures/GK
