POP MART accelerates overseas store expansion; Zsiga new releases drive 68.7% Douyin sales growth

POP MART opened 6 new overseas stores this week, bringing the total to 262. The Zsiga Life Show series blind boxes sold out across all platforms, driving a 68.7% week-over-week GMV increase on Douyin. The company expects 2026 revenue of 34.9 billion yuan and adjusted net profit of 10.5 billion yuan. AI-generated

Why it matters：Zsiga new releases drove a 68.7% GMV increase on Douyin, while overseas store expansion accelerated, reflecting the brand's continued push in IP operations and channel growth.

Source：腾讯网 · Read the original ↗

Story：POP MART JAPAN Launches ZSIGA New Series with Signing Event