Every toy-industry item we collected, newest first.
Summaries are AI-generated
Pokémon TCG Pocket launches Deluxe Pack: Mega from September 29 to October 28, featuring cards from Mega Rising through Ruler of the Skies with a guaranteed high-rarity card. Late October updates will add community decks, deck rentals, and a reworked step-up battle mode.
Mattel and Milestone's 'Hot Wheels Infinite Rush' will launch the F1 Car Collection Pack in March 2027, featuring all 22 official 2026 F1 team cars.
POP MART released its 2026 mid-year report on September 24, with revenue of 17.173 billion yuan, up 23.76% year-on-year, and net profit attributable to shareholders of 5.038 billion yuan, up 10.14% year-on-year.
The Toy Insider Chief Toy Officer Laurie Schacht joined ABC 7 in New York to show off some of the hottest toys of the holiday season, including Sesame Street Tickle Me Elmo Giggle Max, Purrfect Pitch Karaoke, Bitzee Aquarium, Luna Storytime Projector, and Cottage Door Press Mindframes Click ’N’ Create Complete Wearable Construction Set.
UK artist MAp-MAp released six custom 3-inch Dunny figures on September 25, each featuring signature sculpting and hand-painted details.
Get a jump start on holiday shopping!
Good Smile Company’s G.S.Collection will release a 1/7 scale Vell –ベル– figure in November 2027, and pre‑orders have opened on AmiAmi. The figure is priced at ¥29,800, stands about 260 mm tall, includes a dedicated base, and was sculpted by popular illustrator Tridamono.
Good Smile Company, via AmiAmi, is offering the Nendoroid Character Vocal Series 01 Hatsune Miku Katsushika Hokusai Collaboration Ver. (Rella) for ¥8,500, slated for release in April 2027. The figure includes interchangeable expression parts such as a smile, a winking smile, and a tongue-out pose, plus optional accessories like a brush, and is currently open for reservation.
Good Smile Company, via the Japanese retailer AmiAmi, has opened pre‑orders for the ‘China‑Style’ KAITO 1/7 scale figure from the G.S.Collection, priced at ¥22,000 and slated for release in September 2027. The 295 mm tall figure comes with a dedicated base, featuring a white‑blue‑gold colour scheme and a glossy white snake wrapped around its body. Pre‑order links are available on AmiAmi’s online shop and physical stores.
Daiki Kogyo is turning the event‑only garage kit of HONNE’s original character “Kirin” into a finished figure for sale. The figure draws on the mythic kirin’s design, featuring a sexy outfit, voluminous curled hair and shrine‑maiden‑style accessories, with detailed accents such as patterned stockings and engraved crests.
Bandai Namco Toys & Collectibles returns to NYCC with immersive exhibits and event exclusives for Gundam, Dragon Ball, One Piece, and Godzilla. The event features the GUNDAM Showcase 2026, TAMASHII NATIONS booth with event exclusives and voice actor meet-and-greets, and the GUNDAM booth with the GUNDAM ZERO statue and qualifying-purchase promotions.
POP MART launched the Classic Agents Series figures with VALORANT at 69 yuan per box and 828 yuan for a full set. The article notes this is the second blind box deal between the two, arguing that POP MART lacks neither IP nor traffic, but rather seeks a specific date provided by the event to reactivate its 82.44 million members.
Trading cards likely generated well over $1 billion in sales in August alone, pushing the once sleepy hobby into uncharted waters.
CreditNinja reports that while some Pokémon cards can be a good investment, many collectors face risks due to market saturation and grading fraud.
Disney's global retail sales reached $63 billion in fiscal 2026, retaining its title as the world's top brand licensor. The Asia-Pacific region saw record-high performance and growth, significantly boosted by hit content like Zootopia 2 and Toy Story 5.
China's designer toy market is projected to exceed 100 billion yuan in 2026, with brands like POP MART and TOP TOY increasing original IP investment. The industry faces homogenization in categories like vinyl plush, requiring brands to balance industrialization with continuous innovation.
The SAMR released six cases of illegal blind box operations, including false advertising and gambling violations. Reporters noted many cases involved livestreams with undisclosed secret probabilities and illegal gameplay like number stepping.
LEGO Group revealed the LEGOLAND Park Adventure set 50090 after a treasure hunt event at LEGOLAND Billund in Denmark. The 1578-piece set will launch on February 1, 2027, for 109.99 EUR.
LEGO officially announces its long-awaited Dragon Ball Z collaboration, teasing which theme fans can expect in the first set.
This article reviews the performance of consumer discretionary toys and electronics stocks in Q2, benchmarking against Funko.
LEGO is releasing new Dragon Ball sets, but no specific details have been announced yet.
TNTSPACE partnered with Hangzhou Longfor to launch the '100 Babies Escape Plan' IP exhibition, featuring 100 self-developed large figures across the mall and surrounding areas, running for two months with artist signings and sales events.
On September 20, a netizen reported buying a full set of 12 blind boxes from POP MART's official flagship store for 828 yuan, only to find all 12 boxes contained the same figure. Customer service stated this is unusual and offered exchanges, but no refunds are available.
The '2026 Xianyu Card Ecosystem Observation' shows card trading volume on the platform grew nearly 20% from January to July 2026, surpassing anime merch and designer toys in scale.
The global designer toy market reached 50.3 billion USD and China 82.5 billion in 2025. Mid-2026 reports indicate slowing growth, with emotional consumption driving the industry toward the trillion-yuan threshold.
奇梦岛9月20日发布WAKUKU“怪上头”系列毛绒手办盲盒，包含6个常规款、1个惊喜款和1个隐藏款，隐藏款大娃抽取概率为1/360。该系列以“呆毛”发型为设计灵感，契合“10后”学生群体的流行趋势。
奇梦岛9月20日发布WAKUKU“怪上头”系列毛绒手办盲盒，包含6个常规款、1个惊喜款和1个隐藏款，隐藏款抽取概率为1/360。该系列以“呆毛”发型为灵感，契合年轻群体情绪需求。
Zsiga's 'Life Show' MINI figures are released at 89 yuan, selling out quickly with high social media engagement. The analysis suggests this price drop from 399 yuan validates the mass-market potential of high-interaction categories, potentially becoming a major category after plush toys.
POP MART reported 2026 H1 revenue of 17.17 billion yuan and net profit of 5.04 billion yuan, falling short of analyst expectations for 19.98 billion yuan and 6.64 billion yuan. The stock fell over 8% the next day, hitting a five-month low.
The 10th IBTE Indonesia International Toy, Stationery, and Baby Products Expo will be held from August 18 to 21, 2027, at the Jakarta International Expo with an exhibition area of 20,000 square meters.
