POP MART and VALORANT Collaboration: Not the First, but the Second Blind Box Deal

POP MART launched the Classic Agents Series figures with VALORANT at 69 yuan per box and 828 yuan for a full set. The article notes this is the second blind box deal between the two, arguing that POP MART lacks neither IP nor traffic, but rather seeks a specific date provided by the event to reactivate its 82.44 million members. AI-generated

Why it matters：Analyzes the deep logic of POP MART's collaboration with VALORANT, highlighting that the core is securing a specific date rather than just acquiring new users.

Source：腾讯网 · Read the original ↗

Story：POP MART x VALORANT Classic Agent Series blind box