Every toy-industry item we collected, newest first.
Summaries are AI-generated
AmiAmi (operated by Daiko Co.) is now taking reservations for two Nendoroid Plus figures – “Neko Neko” and “Neko Neko Garden Party Ver.” – from the anime The Apothecary’s One Talk, priced at ¥1,500 and ¥1,550 respectively (tax included). Produced by Good Smile Company, the PVC figures stand about 70 mm tall and are slated for release in March 2027.
The State Administration for Market Regulation released six cases of blind box violations, including false advertising, counterfeit goods, and unlicensed operations. A company in Jiangsu was fined 200,000 yuan for false advertising, a Shanghai restaurant was fined 15,000 yuan for failing to disclose hidden item probabilities, and a dealer in Yiwu was fined 610,000 yuan for selling counterfeit card blind boxes featuring Sanrio and Ultraman trademarks.
Good Smile Company, via AmiAmi, announced the figma figure of “Leopard” from the TV anime Magical Girl Dreaming, slated for release in December 2027 with a suggested retail price of ¥11,000 (tax included). The 135 mm tall figure includes interchangeable expression parts—normal, happy, and taunting—as well as optional arms and a gun, catering to anime collectors.
Good Smile Company is offering pre‑orders for two Silent Hill f Nendoroid figures, “深水雛子” and “狐面の男”, through AmiAmi. The figures are priced at ¥6,900 and ¥7,200 respectively and are slated for release in March 2027, each featuring interchangeable facial expressions and optional accessories.
AmiAmi has opened pre‑orders for the Overlord character Naberal Gamma in a Black Bunny 1/4 scale figure, priced at ¥39,600 and slated for release in February 2027. The plastic figure stands about 320 mm tall, features fabric mesh stockings, and can be displayed alongside the previously released Black Bunny versions of Albedo and Charteia.
AmiAmi has opened pre‑orders for the Azur Lane “Anchor Dormitory” 1/8 scale figure, priced at ¥8,500 (tax included). Produced by Good Smile Arts Shanghai, the figure stands about 229 mm tall, includes a dedicated base, and is slated for release in June 2027 in the market.
Good Smile Company, via the Japanese hobby retailer AmiAmi, is offering the 1/7 scale Hatsune Miku Symphony 10th Anniversary figure for pre‑order at a reference price of ¥55,000 (tax included). The figure stands about 370 mm tall, comes with a dedicated base, and is made of high‑quality plastic, with the sculpt by Katahara Itashi and painting by “Pan‑loving Housewife”. It is slated for release in January 2028, and can be ordered through AmiAmi’s online shop or physical stores.
AmiAmi announced that, starting in late June 2026, it will implement BIMI (Brand Indicators for Message Identification) so that its official logo appears in the inbox of supported email services. Combined with SPF, DKIM and DMARC authentication, the measure aims to make it easier for customers to verify legitimate emails and reduce phishing risks.
AmiAmi (Oomi Co., Ltd.) has opened reservations for the Chainsaw Man Reze Arc Makima Nendoroid, priced at ¥9,800 (tax included). Produced by Good Smile Company, the figure stands about 140 mm tall, comes with interchangeable clothing and a magnetic base, and is slated for release in February 2027.
AmiAmi has opened pre‑orders for the ‘Dorothy’ Hyper Body figure from the mobile game NIKKE, priced at ¥18,500 (tax included). Standing about 150 mm tall, the figure includes four interchangeable facial expressions, a weapon and mechanical wing accessories, and is slated for release in October 2027.
AmiAmi has opened pre‑orders for the Zenless Zone Zero Nendoroid Aria, priced at ¥7,700. The figure, produced by Good Smile Arts Shanghai, stands about 100 mm tall, includes multiple expression and accessory parts, and is slated for release in April 2027 worldwide to fans.
Good Smile Company’s Nendoroid of Power from the Chainsaw Man TV anime in a casual outfit (≈100 mm) is now open for pre‑order on AmiAmi at a reference price of ¥3,900 (tax included). The figure is scheduled for release in January 2027, comes with a dedicated base and supports interchangeable facial expressions. The basic version omits interchangeable faces and accessories to keep the price low and speed up launch.
Kaiyodo’s Revoltech “Shiteyan Yo” figure, a full‑articulation action figure based on the Piapro‑approved derivative character illustrated by Ryusei, is scheduled for release in April 2027. Standing about 130 mm tall, it features double‑jointed knees and toe joints for a wide pose range, and reservations at Kaiyodo’s own stores include an exclusive wink‑face accessory; the figure retails for ¥4,400 (tax included) and will be sold through TSUTAYA, AmiAmi and other retailers.
AmiAmi (operated by Daiko Co.) has opened pre‑orders for ENSOUTOYS’ Cyberpet 1/6 scale figures “Silky” and “Onyx”. Both figures are available in a standard version (¥31,405) and a light version (¥26,180), with release scheduled for July 2027. The standard version includes interchangeable arm parts, while the light version comes with only the figure and base.
VKEND is offering a 1/6‑scale “Brown Dust 2” Navy Captain Sylvia figure on AmiAmi, with pre‑orders now open. The completed figure is priced at ¥30,800 (tax included) and is slated for release in June 2027.
On September 7, Pop Mart's IP YOYO launched a collaboration with Luckin Coffee featuring rich merchandise. YOYO, an in-house artist IP, generated nearly 500 million in revenue in the first half of 2026, with monthly sales exceeding 100 million.
Square Enix’s Kingdom Hearts II “Axel” figure is now open for reservation on AmiAmi, priced at ¥11,000. The PVC/ABS figure measures approximately 80×140×190 mm and is scheduled for a December 2026 release, with reservations available through AmiAmi’s online shop and physical stores.
Japanese hobby retailer AmiAmi (operated by Daibo Co.) announced that APEX’s LIMEPIE series “Rin Racer ver.” 1/8‑scale figure from Muse Dash is now open for pre‑order at a suggested price of ¥7,700 (tax included). The figure stands about 24 cm tall, is made of PVC and ABS, and is slated for release in August 2027, with purchase links available on AmiAmi’s online store and physical locations.
Kotobukiya has opened reservations on AmiAmi for a new 1/8 scale Ren Bright figure dressed in the Crimson Sin outfit from the Trails series, priced at ¥25,300 and slated for release in April 2027. Standing about 215 mm tall in PVC, the figure features a large scythe and is designed to be displayed alongside previously released Trails characters.
AmiAmi has opened pre‑orders for the Honkai 3rd Bronya ‘Extraordinary Attitude’ Ver. 1/8 figure, priced at ¥9,240. The APEX‑produced figure stands about 20.6 cm tall including its base and is slated for release in July 2027. Pre‑orders can be placed through AmiAmi’s online shop or physical stores.
Oom Co., Ltd. announced the August 2026 figure reservation rankings from its AmiAmi online and physical stores. The top spot is taken by the Fate/Grand Order Berserker/Morgan Final Reappearance 1/7 scale figure, priced at ¥48,180 and slated for release in October 2027; the runner‑up is the Lime Light Lemonade Jam ‘Yomi Megumi’ 1/3.5 scale limited edition at ¥48,950. The list highlights strong collector interest in FGO and other upcoming titles.
Sanrio Puroland held its second inclusive‑entertainment trial on Sep 6, 2026, adding a Lady‑Kiti House tour, an expanded parade story guide and dance practice. Building on feedback, a full experience program is slated for early Dec 2026, alongside Hello Kitty × HERALBONY original art merchandise.
Evil A Toys releases Murder Mac from the Fast Food Kills series, a figure wielding heavy weaponry in a fast-food setting.
The 2026 China GT Shanghai round ended with 52TOYS × Phantom Global debuting Wigo cars. The 66 Porsche 911 GT3 R team of Chris Chia and Enzo Trulli won the class title.
AmiAmi has opened pre‑orders for a 1/7 scale Uma Musume Pretty Derby figure of Admiral Vega in the Glacialis Vega outfit, priced at ¥28,800 and slated for release in August 2027. Produced by Phat! Company, the figure stands about 260 mm tall, includes a dedicated base and optional expression parts.
Good Smile Company, via AmiAmi, has announced the PLAMATEA Cutie Honey Nova Hurricane Honey model kit set, now available on a limited‑channel basis with a suggested retail price of ¥16,000 and a planned release in July 2027. The set features a 170 mm tall Hurricane Honey figure and a 205 mm long Honey Chaser bike, both equipped with multiple articulation points, clear‑part components and weapon accessories, and the bike can also be ordered separately.
FREEing is releasing a 1/4‑scale figure of Charteia Bloodfallen from Overlord in a black bunny outfit, priced at ¥38,500 and slated for a January 2027 launch. The figure stands about 275 mm tall, features fabric net‑stockings, and can be displayed alongside the previously released Albedo Black Bunny and Naberal Gamma Black Bunny versions.
2026 mid-year results show a 11% drop in overseas revenue. Wang Ning labels 2026 a 'year of operational adjustment' and leads visits to Apple and LVMH to learn ecosystem and brand building.
52TOYS and PhantomGlobal bring the debut of original IP Wigo to the China GT Shanghai round at the Shanghai International Circuit from September 5-6. Two custom Porsche race cars bring the Wigo spirit to GT racing.
The POP MART City Park Carnival Shanghai tour kicked off on September 4 at the Oriental Pearl Tower City Plaza, running until November 1. The event replicates iconic park scenes, features POP BAKERY dessert pop-ups, and offers combo tickets to extend visitor stay and boost spending.
