Every toy-industry item we collected, newest first.
Summaries are AI-generated
The LABUBU-themed tour opened on Sept 4 at Shanghai's Oriental Pearl Tower and runs through Nov 1. The event recreates park scenes with interactive games and features POP BAKERY pop-ups and bundled tourism tickets.
The POP MART City Park Carnival tour kicked off on September 4 at the Oriental Pearl Tower City Plaza in Shanghai, running until November 1. The event recreates park scenes with interactive games and links with POP BAKERY desserts and hotel packages to extend visitor stay and boost consumption.
LEGO releases The Ministry of Magic – Collectors' Edition (76476), a 3,491-piece set with 14 minifigures priced at $449.99 for adult collectors.
Toy Art Gallery and TAGTOYS release the GHOULASH Erythrism Edition designed by Martin Ontiveros, painted by uhoh Toys, via a raffle.
Sega Prize announced that a new Toradora! figure of Taiga Aisaka will be released starting September 18, 2026, measuring approximately 8 × 11 cm. The figure captures her cute threatening pose and is sized for handheld display, making it suitable for collectors and display as well as decorative purposes.
SEGA is releasing the Silphiette prize figure from the TV anime ‘Mushoku Tensei III: I’ll Seriously Try If I’m Transferred to Another World’ in September 2026, measuring approximately 14×14 cm and slated for staggered shipment starting September 11. Following the July release of ‘Eris’ and the August release of ‘Roxy’, this addition completes the trio of heroines, featuring the series‑specific ‘Yumemirize’ costume and pose design.
Sega Prize announced that starting on September 18, 2026 it will sequentially release Hatsune Miku figures, plush toys and a multi‑cross featuring a Sailor outfit. The FIGURIZMα figure measures about 22×24 cm and is illustrated by 米白粕; the ‘Fuwapuchi’ plush is roughly 26×23×22 cm, designed by 三月八日. The multi‑cross measures about 100×0.5×150 cm and includes both 米白粕’s Sailor illustration and りいちゅ’s Punk! artwork.
SEGA is releasing Detective Conan XrossLink figures of Kid the Phantom Thief and Shirob, with staggered shipments starting on September 11, 2026. Kid’s figure measures approximately 11 × 17.5 cm, while Shirob’s is about 6 × 17 cm, and their bases can be linked to recreate a classic clock face. The line also features a 30‑anniversary‑themed plush and a mascot figure released at the same time.
Sega Prize began shipping the “Retsu Kaio” figure from the Baki Dou Luminasta line on September 4, 2026, measuring roughly 15 × 15 cm. The figure captures the pose the character assumes when confronting Miyamoto Musashi, featuring a wide‑legged stance on a prosthetic leg and detailed musculature.
Sega began sequentially releasing the Frieren “Mimic PLUS” figure set from September 11, 2026, with each figure measuring approximately 7.5 × 9.5 cm. The set includes a down‑cast Frieren figure and a poseable Mimic that can grip Frieren, now featuring a large tongue that makes the Mimic displayable on its own.
Sega will release the K‑ON! Luminasta figures starting September 18, 2026, featuring Mio Akiyama, Ritsu Tainaka and Tsumugi Kotobuki on tea‑cup‑styled bases. The figures measure approximately 11 × 16.5 cm, 9.5 × 15 cm and 10 × 16 cm respectively, completing the full After School Tea Time lineup. This release completes the series for collectors.
Takara Tomy Arts will launch the “Tokyo Shoe Distribution Center Socks & Shoe Bag Collection” capsule‑toy in mid‑September 2026, priced at ¥400 per pull. The set includes five items—socks themed after the Tokyo Shoe Distribution Center, SHOE PLAZA and the “Hello‑Mac” shop, each sold as a two‑pair pack, and two large shoe bags that fit sneakers and double as storage pouches. Original characters “Kutsu‑o” and “Mac‑Lion” are also featured, giving the collection both collectible and practical appeal.
Kaiyodo announced that a 1/7 scale figure of Honoka from DEAD OR ALIVE 6 will be released in June 2027, standing about 260 mm tall (including base) and priced at ¥33,000 (tax included). A matching Marie Rose figure will also be released, and both can be displayed side‑by‑side on a stone‑styled pedestal for a coordinated pose.
Kaiyodo has announced a 1/7 scale figure of Marie Rose from DEAD OR ALIVE 6, slated for release in June 2027 with a suggested retail price of ¥33,000 (tax included). The figure stands about 250 mm tall including its base and features pearl‑painted blonde hair and varied material textures on its costume. A companion figure of the character “Honoka” will also be released, allowing both to be displayed together on a shared pedestal.
NINNIC, the original IP of 52TOYS, will appear as a toy ambassador at the 2026 China International Fashion Week in Beijing from Sep 4‑10. Designers LockFlyDuck, Jin Yong‑xuan and He Meng‑meng serve as “NINNIC fashion co‑creation friends,” creating exclusive outfits for the “NINNIC Free‑Form Series.” The collaboration injects high‑fashion design into the toy, boosting NINNIC’s fashion profile.
Fools Paradise releases Lepus Boy with soft lavender tones and oversized bunny ears, now available on FOOLFOOLSHOP.
Kaiyodo announced that a Revoltech articulated figure of Moé, an operator of the RABBIT Squad from Blue Archive, will be released in February 2027 with a retail price of ¥12,100 (tax included). The figure includes interchangeable skirt, hand, and facial expression parts, a dedicated RABBIT‑224 pistol and a launch button, and customers who reserve it at Kaiyodo’s own stores receive an exclusive “smiling” face accessory.
Montreal-based artist Zine introduces GUERS, a stylized cartoon beaver collectible that kicks off with the first series titled The Colony in 'Mocha' and 'Obsidian' editions.
POP MART's H1 2026 revenue reached 17.17 billion yuan, up 23.8%, with net profit of 5.16 billion yuan. THE MONSTERS family generated 4.45 billion yuan, and Twinkle Twinkle revenue hit 2.65 billion yuan, growing 580.6%.
2BFND releases the Young Mayne 12-inch resin art toy, reviewed on YouTube to showcase 90s streetball vibes.
AKCNSTUDIOS releases THE NINE, a limited designer sculpture capturing a striker's power and attitude. The brand classifies it as a collectible sculpture, showcasing frozen-in-motion energy.
Independent art toy studio Bakemono Works, founded by Brazilian artist Antônio Marcelo (Tony Garcia), unleashes a mutant art toy project blending Japanese street culture, graffiti attitude, and bizarre creature energy.
Tokyo sculptor Kenji Yoshida launches the original sofubi character project Hamura & Hamuo, which began as a physical toy rather than a comic or animation.
Kotobukiya announced that its popular ArcanaDea model series will launch its first smartphone action game, “ArcanaDea – Gleam Gatherers,” slated for release in 2026. The game features over 100 million outfit combinations, character customization, and heroine Refillka voiced by Saori Ōnishi, with a demo shown at the ArcanaDea Engage Fest 2026.
Kotobukiya revealed the teaser PV for the TV anime ‘ArcanaDea’ at the Engage Fest 2026 held in Shinagawa, Tokyo on August 29, 2026. The series adapts the ‘ArcanaDea’ model line, launched in December 2021 and already exceeding 700,000 units shipped worldwide, and is scheduled to broadcast from January 2027 on TV Asahi’s nationwide ‘NUMAnimation’ slot and BS Asahi.
POP MART reported 17.17 billion yuan in revenue for the first half of 2026, but net profit fell short of expectations, causing the stock to plunge over 8.8% the next day. Core IP LABUBU saw declining revenue, and overseas revenue dropped over 11%, while the company launched a 2 billion to 5 billion HKD share buyback plan.
Sofubi Journal is a new iPhone app created by independent iOS developer Tsubasa in Japan, designed to organize, document, and visually enjoy sofubi collections.
Takara Tomy’s “Special Equipped Combined Robot Jobraver” series is teaming with Japan Airlines (JAL) for the first time, releasing the transforming toy “Tomica Jobraver TJBDX DX Skyblaver JAL Jet Passenger Aircraft” at a suggested retail price of ¥9,350, slated for early October 2026 in toy stores and online. Pre‑orders begin on August 27, and the model will appear in three consecutive episodes of the series’ anime from October to December.
China's designer toy market reached 168.9 billion yuan in 2024, yet over 155 stores closed in the first half of 2025, signaling a shift from overseas IP dependence to domestic content and market polarization.
Kaiyodo will release a Revoltech Amazing Yamaguchi Tekkaman Blade figure in May 2027, priced at ¥12,100. The 175 mm tall figure features detachable Tech Lancers, a Tech Shield, a built‑in Volteka weapon with launch effect parts, and includes the Tekkaman Evil Crystal. Reservations at Kaiyodo’s own stores come with a bonus Shadow Effect part.
