Pop Mart's YOYO collaborates with Luckin Coffee, selling 500 million in six months

On September 7, Pop Mart's IP YOYO launched a collaboration with Luckin Coffee featuring rich merchandise. YOYO, an in-house artist IP, generated nearly 500 million in revenue in the first half of 2026, with monthly sales exceeding 100 million. AI-generated

Why it matters：Analyzes the business logic behind YOYO's collaboration with Luckin Coffee and the challenges in Pop Mart's IP transformation.

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