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Sanrio

Everything about Sanrio: releases, IPs and collaborations, business and retail.

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EventsGood Smile's 2026 Tokyo Festival Draws About 25,000 Visitors, Showcases Over 1,000 New Figures and Model Kits

Good Smile Company held the two‑day “Good Smile Fest 2026 Tokyo” at Bellesalle Akihabara on June 6‑7, drawing roughly 25,000 visitors. The event featured more than 1,000 items, including over 100 debut pieces such as the pre‑painted prototype of the “Sakura My First Sparkle” figure, new “Hatsune Miku” releases, and a “Gyaru Tomoe × Hello Kitty” collaboration. A technology corner also showcased the company’s production process and a robotic arm painting machine, highlighting its manufacturing capabilities.

好微笑 Good Smile（PR TIMES） · Original ↗ ·
Figures/GKHatsune MikuHello Kitty

CapitalDeng Yaping Buys POP MART, Goldman Sachs Bullish on LABUBU Collab Series

On April 14, POP MART's stock rose over 8%, returning above HK$160 per share. Investor Deng Yaping voiced support and confirmed buying after the earnings report. Goldman Sachs' report highlights that the THE MONSTERS family, home to LABUBU, exceeded 10 billion yuan in revenue, and collab plush toys with Sanrio and FIFA sold out online.

Bing News: 泡泡玛特 · Original ↗ ·
POP MARTLABUBUEarnings

ReleasesPOP MART LABUBU x Sanrio Blind Box Sells Out in 1 Minute

POP MART announced the THE MONSTERS x Sanrio family vinyl-face plush pendant blind box, launching online at 22:00 and selling over 30,000 units in one minute. The series includes 6 regular and 1 chase figure, priced at 159 yuan per box or 954 yuan for a full set. The LABUBU x HELLO KITTY vinyl plush figure, priced at 599 yuan, also sold over 9,000 units.

Bing News: 三丽鸥 联名 · Original ↗ ·
Blind boxLABUBUSanrio

ReleasesTakara Tomy Arts launches Gacha 60th Anniversary with new blind‑box figure series PERIHAPI!

Takara Tomy Arts marked the Gacha® 60th anniversary on February 17 2025 with a “Gacha Day” launch and a #Gacha60th social‑media campaign. It also introduced the new blind‑box figure line PERIHAPI!, featuring six Hello Kitty‑themed characters (plus two secret figures) priced at ¥1,870 each, slated for release in Japan and other Asian markets in August 2025.

多美 Arts（PR TIMES） · Original ↗ ·
Blind boxSanrioKuromi

EventsSanrio Puroland x LABUBU 360° Immersive Live Show Debuts at “PUROMONSTERSCRAMBLE” Halloween Event Starting Sep 11

Sanrio Puroland will run the “PUROMONSTERSCRAMBLE” Halloween event from Sep 11 to Nov 3, 2026, featuring its first collaboration with POP MART’s LABUBU and a 360° immersive live show “PUROMONSTERSCRAMBLE PARTY.” The run also includes a DJ show, a horror‑themed boat ride, limited‑edition décor, merchandise and themed food.

三丽鸥娱乐（PR TIMES） · Original ↗ ·
LABUBUSanrioTheme parks

EventsSanrio Puroland Partners with HERALBONY for Inclusive Entertainment Co‑Creation – Second Trial Held on Sep 6, Full Experience Program Planned for Early Dec

Sanrio Puroland held its second inclusive‑entertainment trial on Sep 6, 2026, adding a Lady‑Kiti House tour, an expanded parade story guide and dance practice. Building on feedback, a full experience program is slated for early Dec 2026, alongside Hello Kitty × HERALBONY original art merchandise.

三丽鸥娱乐（PR TIMES） · Original ↗ ·
Theme parksSanrio

EventsSanrio Harmony Land Launches “WISH ME MELL 15TH ANNIVERSARY” Event Starting September 18, 2026

Sanrio Entertainment’s Harmony Land will host the “WISH ME MELL 15TH ANNIVERSARY” event from September 18, 2026 to March 31, 2027, featuring Wish Me Mell in a new flower‑laden lolita costume and paid, reservation‑based special greetings. The program includes a tea‑party‑themed photo garden, a letter‑sending activity, and an online personality quiz linked with Sanrio Puroland.

三丽鸥娱乐（PR TIMES） · Original ↗ ·
Theme parksSanrioLimited

EventsSanrio Puroland Launches “WISH ME MELL 15TH ANNIVERSARY” Event (Sept 18 2026 – Mar 31 2027)

Sanrio Puroland will run the “WISH ME MELL 15TH ANNIVERSARY” from Sept 18 2026 to Mar 31 2027, featuring a new ribbon‑laden costume, high‑touch greetings, photo sessions and other themed activities. The opening birthday live on Sept 19 will be hosted by singer Mai Kuraki, with additional paid, reservation‑only birthday shows and doll‑giving events. Exclusive merchandise, limited‑time sweets and an online “Which Mel‑Friends type are you?” quiz will also be offered, linked with Harmonyland.

三丽鸥娱乐（PR TIMES） · Original ↗ ·
Theme parksSanrio

IP & collabsSanrio Puroland Halloween Event “PUROMONSTERSCRAMBLE” Starts Sep 11, First Collaboration with POP MART’s LABUBU

From Sep 11 to Nov 3, 2026 Sanrio Puroland will host the Halloween event “PUROMONSTERSCRAMBLE” featuring a “KAWAII×MONSTER HALLOWEEN” theme. The event marks the first collaboration with POP MART’s LABUBU, including a 360‑degree immersive live show, DJ time, limited‑edition goods and a horror‑themed boat ride.

三丽鸥娱乐（PR TIMES） · Original ↗ ·
Blind boxLABUBUSanrio

ReleasesTakara Tomy Arts to Release Miniature Hello Kitty Capsule Toys in Mid‑August 2026

Takara Tomy Arts will launch the ‘Hello Kitty Cute Toy Miniature Charm’ capsule toys nationwide in mid‑August 2026, priced at ¥400 each (tax included). The line features four designs – a bag, piano, wallet and baby carriage – each faithfully reproducing the original toy’s structure, colors and details, and comes with a ball chain for attachment.

多美 Arts（PR TIMES） · Original ↗ ·
Blind boxSanrioFigures/GK

EventsSanrio’s Puroland “Puroland Neo Natsu Matsuri III” Summer Event (July 10‑Sept 1 2026) Launches with Y3K‑Costumed Hello Kitty & Kuromi

Sanrio Entertainment’s Puroland ran the limited‑time “Puroland Neo Natsu Matsuri III” from July 10 to Sept 1 2026, debuting Hello Kitty and Kuromi in blue‑and‑silver Y3K costumes. The event featured Japan’s first AI‑driven “Mirai Photo” experience, a Touken Ranbu collaboration, limited‑edition merchandise and themed food.

三丽鸥娱乐（PR TIMES） · Original ↗ ·
Theme parksSanrioHello Kitty

ReleasesTakara Tomy releases Retro Licca “Sun‑tanned Hello Kitty Vacation” doll, ¥4,950 (tax‑incl.), on August 1 2026

Takara Tomy will sell the new Retro Licca “Sun‑tanned Hello Kitty Vacation” doll for ¥4,950 (tax‑incl.) in Japan on August 1 2026 through toy retailers and the Takara Tomy Mall. The figure combines the 1967‑era Retro Licca design with the popular “sun‑tanned Hello Kitty” motif and includes a retro‑styled dress, visor, bag and other accessories.

多美 Takara Tomy（PR TIMES） · Original ↗ ·
Sanrio

ReleasesTakara Tomy Arts launches “Sanrio Characters With My Friend! Large Plush Munyamunya Cinnamoroll” 19,800 JPY, pre‑order until Aug 31 2026

Takara Tomy Arts will sell the Sanrio Cinnamoroll “Munyamunya” large plush for ¥19,800 (tax included) on the Takara Tomy Mall, with pre‑orders open from June 19 2026 12:00 to August 31 2026 23:59. The 140 cm‑wide, 2.3 kg figure is slated for delivery in February–March 2027.

多美 Arts（PR TIMES） · Original ↗ ·
Vinyl plushSanrioMEGA

ReleasesTakara Tomy Arts' Pretty Series new arcade game "Onegai Aipri 2-dan" starts June 4

Takara Tomy Arts will launch the arcade game "Onegai Aipri 2-dan" on June 4, introducing the new character Oribia and duo play with Gumi, plus a Sanrio collaboration. The rhythm‑live game uses Aipri Cards on a flat panel, costs ¥100 per play, and special collaboration cards will be given in stores from June 6 and July 4.

多美 Arts（PR TIMES） · Original ↗ ·
Raffle/RestockIP/CollabCards/TCG

ReleasesTakara Tomy Arts launches Hello Kitty Style‑Up Figure Gacha Collection, four variants released late May

Takara Tomy Arts will release the Hello Kitty Style‑Up Figure Gacha Collection in Japan’s capsule‑toy machines starting late May 2026, priced at ¥300 per pull and featuring four variants: ‘Charisma GAL’, ‘Angel’, ‘Sporty’ and ‘Surfer’. Each figure comes with a uniquely shaped base—pink heart for the first three and a surfboard for the Surfer—evoking a retro Y2K aesthetic.

多美 Arts（PR TIMES） · Original ↗ ·
Blind boxFigures/GKHello Kitty