Everything about POP MART: releases, IPs and collaborations, business and retail.
Summaries are AI-generated
POP MART reported a revenue growth of at least 200% and a net profit increase of over 100% for the first half of 2025. Despite the strong performance, the market remains unimpressed, reflecting a disconnect between fundamentals and secondary market sentiment.
Kayou resubmitted its IPO prospectus to the HKEX in April 2025. The company is developing film card products like 'Ne Zha 2' and expanding its IP matrix to 70 to reduce reliance on core IPs like Ultraman and My Little Pony, while attracting a broader adult user base.
52TOYS plans to list on the Hong Kong stock exchange, becoming China's third toy company to go public after POP MART and Blokees. The article compares POP MART's stock surge of over 11 times since February 2024 and its market cap exceeding 300 billion yuan, discussing the balance between IP monetization efficiency and incubation speed.
POP MART Japan announced that its flagship outlet, the Narita Airport Terminal 2 store, will open on June 28 2025 on the 4th floor of the terminal, operating from 8:00 to 20:00 daily. The shop will feature PICK UP items and novelties, and from June 30 a purchase of ¥6,000 or more will include a complimentary THE MONSTERS passport cover. Entry may be limited by a lottery system after opening, with details posted on POP MART’s official social channels.
LABUBU is a blind box figure from POP MART that has gone viral due to celebrity endorsements from Lisa, Rihanna, and others. With over 300 variants, the official retail price is around US$32 per box, but limited editions can reach US$7,000 on the resale market. Some UK stores temporarily halted sales due to fighting, and the manufacturer is adjusting the release mechanism.
Created by artist Kasing Lung in 2015, LABUBU went viral in 2023 through keychain blind boxes, driven by celebrities like Rihanna and Blackpink's Lisa. In 2024, POP MART's revenue exceeded 13 billion yuan, with blind box toy revenue up over 1200%, with adult consumers as the main force.
POP MART Japan announced that its flagship Aeon LakeTown Mori store will open on May 3, 2025 on the third floor of the LakeTown shopping complex in Koshigaya, Saitama. Entry will be limited by a raffle on the opening day and the following day, and purchases of ¥6,000 or more from May 7 will receive a complimentary ‘Twinkle Twinkle’ pendant while supplies last. The store will feature popular IPs such as THE MONSTERS, SKULLPANDA and CRYBABY along with exclusive pick‑up items.
Kayou Limited updated its IPO prospectus, reporting 2024 revenue of 10.059 billion yuan and adjusted net profit of 4.466 billion yuan, up 378.16% year-on-year. The company holds a 71.1% market share in China's trading card sector with a 67.3% gross margin, ranking second only to MINISO and POP MART in scale.
Kayou filed for IPO, with revenue rising from 4.13 billion yuan to 10.057 billion yuan and net profit reaching 4.466 billion yuan from 2022 to 2024. Trading card business accounts for over 80% of revenue with a gross margin of about 67%.
Morgan Stanley raised POP MART's target price by 20% to 135 yuan, citing new customer growth from plush bag charms. The report notes POP MART plans to increase US store count to over 40 by 2025.
POP MART Japan announced that its flagship IP LABUBU was selected as the Next Break Product in the Yahoo! Search Award 2024. LABUBU, a character from the THE MONSTERS series, has gained global buzz through influencer posts on social media. The award is based on search data from January 1 to October 1 2024, showing a significant rise in its search volume compared with the previous year.
POP MART Japan will host a booth at Tokyo Comic Con 2024 from December 6‑8 at Makuhari Messe, featuring a range of exclusive items. Highlights include an Albus Dumbledore figure voiced by Jude Law, a MOLLY × DC Joker blind box, Japan‑first releases of Peach Riot figures and the DIMOO HUNTER PLUS blind box. Purchasers at the booth receive a limited‑edition DIMOO original bag plus a blind box while supplies last.
POP MART announced that its new Diver City store on the second floor of DiverCity Tokyo Plaza in Odaiba, Tokyo, will open on Saturday, November 9 2024, with weekday hours of 11:00‑20:00 and weekend hours of 10:00‑21:00. The opening features Japan‑first releases of AZURA The Wing, LILIOS LiLi and CRYBABY THE CRACKED PEANUT blind boxes, plus campaigns such as a 13th‑anniversary sticker set for followers and gift‑away masking‑tape or shoulder‑bag bundles for purchases over ¥6,000 and ¥12,000 respectively.
Blind box sales on Tmall grew the fastest at 29.5% in the first half of 2024. POP MART's toy business revenue exceeded 6 billion yuan, far surpassing other toy companies. Qianzhan Industry Research Institute forecasts that China's designer toy market will exceed 180 billion yuan by 2029.
POP MART Japan announced the integration of AnyReach’s ‘AnyGift’ e‑gift service into its online shop. The service lets customers send a gift link via LINE or email without needing the recipient’s address, covering popular blind‑box items such as THE MONSTERS FALL IN WILD plush pendants and the CRYBABY × Powerpuff Girls series. This aims to lower gifting barriers, improve the buying experience and potentially boost sales.
POP MART opened its first Japan store, POP MART Harajuku, in Tokyo’s Harajuku district on July 16, 2022. The shop showcases around 200 items, including the MOLLY × INSTINCTOY Erosion Molly Costume, the SKULLPANDA Ancient Castle series that once sold out in seconds in China, and offers Japan‑exclusive limited models and interactive experiences. It also features a POP BEAN fill‑your‑own station, limited‑time gifts, and operates daily from 11:00 to 20:00, drawing crowds of designer‑toy fans.
After its IPO, POP MART applied for defensive trademarks like 'PaoPao MaTe' to cope with the crowded toy market. The article compares the store expansion plans, IP strategies, and challenges faced by TOP TOY, 52TOYS, and X11.
POP MART Japan announced that two pop‑up stores will open in Shibuya – one at PARCO on Friday, Oct 1, and another at MAGNET by SHIBUYA109 on Saturday, Oct 2. On Oct 2 at 10:00 the fifth Japanese ROBO SHOP will start operating in Aeon Mall Kawaguchi, offering a gift of a blind box for every three items purchased and free‑shipping coupons for all shoppers.
POP MART will hold a POP‑UP shop at Shibuya PARCO in Tokyo from May 14 (Friday) to August 31 (Tuesday). The venue will be open daily from 11:00 to 20:00 and will feature new popular figure releases as well as a one‑year anniversary event for the brand. Opening hours and dates may change depending on the COVID‑19 situation, so please check official channels for updates.
POP MART Japan announced that its ROBO SHOP vending machine, already deployed in over 1,300 locations across China, will make its Japan debut on Saturday, April 10 at DiverCity Tokyo Plaza in Odaiba. During the opening, shoppers who buy three items can enter a lottery to win limited‑edition LABUBU Maneki‑Neko, SKULLPANDA Shopaholic figures and a non‑sale PUCKY keyring. All buyers also receive a ¥500 discount coupon, and purchases over ¥10,000 earn a ¥1,500 coupon for the online store.
POP MART established its Japanese subsidiary POP MART JAPAN and opened an official e‑commerce site and a pop‑up shop at Shibuya Loft on August 7, 2020. On the same day it launched its first Japan‑exclusive item, the LABUBU Maneki‑Neko, priced at ¥2,990, limited to 200 pieces with a purchase cap of two per customer. The limited stock is split equally between the online store and the pop‑up shop, with further updates to be announced on social media.
POP MART Japan announced that its pop‑up shop “LABUBU MINI MARKET” will open at Tokyo Solamachi (4th floor, unit 12) from July 18 to August 5, 2025, operating daily from 10:00 to 21:00. The venue will sell exclusive items and THE MONSTERS (LABUBU) Wacky Mart blind‑box series, feature a photo spot from July 17‑27, and offer a fan‑gift campaign: purchases over ¥6,000 earn a fan‑shaped fan, and over ¥14,000 earn a key‑holder.
LABUBU, the mischievous plush elf from Pop Mart, has become a global business phenomenon in the booming landscape of designer toys and collectibles.
Kicks Crew will restock the sold-out Wacky Mart series on June 13, featuring 10 common designs and 1 secret edition. Shoppers can save $5 on orders over $60 using code THR5 and spin a lucky wheel for coupons or prizes.
POP MART Japan announced that a pop‑up store will operate from March 28 to April 10 at Tokyo Station’s Character Street, with entry limited by a lottery. The shop will feature blind boxes from popular IPs such as MOLLY, DIMOO, SKULLPANDA, THE MONSTERS and CRYBABY, and customers spending ¥6,000 or more will receive a limited‑edition THE MONSTERS LABUBU magnetic bottle opener.
LABUBU, a quirky monster doll by Hong Kong artist Kasing Lung, has sparked global demand. Despite its eerie appearance, its kind-hearted backstory has fueled a craze, leading to counterfeit flooding and advice to buy directly from POP MART.
POP MART Japan held a Valentine’s POP BEAN event at its Ikebukuro PARCO store from February 1 to February 16 2025, with the set priced at ¥2,255 (tax included). During the event shoppers can choose nine specially designed POP BEAN figures, placed in a heart‑shaped case, and receive a random character mirror or clip as a gift when spending ¥5,500 or more.
The Ministry of Industry and Information Technology and other departments released the 'Work Plan for Stabilizing the Light Industry (2023-2024)', proposing to stimulate toy consumption and stabilize imports and exports. Provincial plans also emphasize promoting the integration of animation games and toys, and implementing industry standards. POP MART and other listed companies are listed as industry representatives.
POP MART Japan launched the YUKI Japanese‑style blind box series on August 16, 2024, priced at ¥1,650 per piece or ¥13,200 for an assortment box. The line reimagines the YUKI character with local motifs such as kompeito candy, Inari fox, wind chimes, and includes secret figures like Daruma and Mount Fuji.
POP MART Japan announced a limited‑time AZURA pop‑up shop at Shibuya PARCO’s 5th‑floor space from July 19 to August 4, 2024. The shop will debut Japan‑exclusive blind‑box series ‘AZURA A Dream about Stars’ and the ‘AZURA Dream Key’ blister, with limited stock. Designer TWO CLOUDS will hold a signing event on July 27, with attendance determined by a LivePocket lottery.
