Everything about POP MART: releases, IPs and collaborations, business and retail.
Summaries are AI-generated
Kayou resubmitted its IPO prospectus to the HKEX in April 2025. The company is developing film card products like 'Ne Zha 2' and expanding its IP matrix to 70 to reduce reliance on core IPs like Ultraman and My Little Pony, while attracting a broader adult user base.
52TOYS plans to list on the Hong Kong stock exchange, becoming China's third toy company to go public after POP MART and Blokees. The article compares POP MART's stock surge of over 11 times since February 2024 and its market cap exceeding 300 billion yuan, discussing the balance between IP monetization efficiency and incubation speed.
LABUBU is a blind box figure from POP MART that has gone viral due to celebrity endorsements from Lisa, Rihanna, and others. With over 300 variants, the official retail price is around US$32 per box, but limited editions can reach US$7,000 on the resale market. Some UK stores temporarily halted sales due to fighting, and the manufacturer is adjusting the release mechanism.
Created by artist Kasing Lung in 2015, LABUBU went viral in 2023 through keychain blind boxes, driven by celebrities like Rihanna and Blackpink's Lisa. In 2024, POP MART's revenue exceeded 13 billion yuan, with blind box toy revenue up over 1200%, with adult consumers as the main force.
Kayou Limited updated its IPO prospectus, reporting 2024 revenue of 10.059 billion yuan and adjusted net profit of 4.466 billion yuan, up 378.16% year-on-year. The company holds a 71.1% market share in China's trading card sector with a 67.3% gross margin, ranking second only to MINISO and POP MART in scale.
Kayou filed for IPO, with revenue rising from 4.13 billion yuan to 10.057 billion yuan and net profit reaching 4.466 billion yuan from 2022 to 2024. Trading card business accounts for over 80% of revenue with a gross margin of about 67%.
Morgan Stanley raised POP MART's target price by 20% to 135 yuan, citing new customer growth from plush bag charms. The report notes POP MART plans to increase US store count to over 40 by 2025.
After its IPO, POP MART applied for defensive trademarks like 'PaoPao MaTe' to cope with the crowded toy market. The article compares the store expansion plans, IP strategies, and challenges faced by TOP TOY, 52TOYS, and X11.
LABUBU, the mischievous plush elf from Pop Mart, has become a global business phenomenon in the booming landscape of designer toys and collectibles.
Kicks Crew will restock the sold-out Wacky Mart series on June 13, featuring 10 common designs and 1 secret edition. Shoppers can save $5 on orders over $60 using code THR5 and spin a lucky wheel for coupons or prizes.
LABUBU, a quirky monster doll by Hong Kong artist Kasing Lung, has sparked global demand. Despite its eerie appearance, its kind-hearted backstory has fueled a craze, leading to counterfeit flooding and advice to buy directly from POP MART.
Kasing Lung, born in 1972 and raised in the Netherlands, was influenced by Nordic folklore. He transitioned from a children's book illustrator to a toy designer in 2010 and created LABUBU in 2015. In 2019, he signed an exclusive license with Pop Mart, leading to the character's rapid popularity. In March 2024, his work 'Mon' sold for HK$330,200 at auction.
POP MART stock jumped 12% to HK$5 on Tuesday. The company disclosed its 2021 Q3 operational data for the first time.
