Everything about POP MART: releases, IPs and collaborations, business and retail.
Summaries are AI-generated
POP MART's Americas revenue grew 748.4% in 2025 but fell 16.5% in the first half of 2026, signaling the end of online traffic dividends. The company plans a California headquarters to shift from distribution to localization.
POP MART is partnering with Sony to bring LABUBU from blind boxes to the big screen. The company is building a cross-format IP ecosystem by opening POP Bakery, expanding collaborations, and adding digital experiences, while using data and artist collaboration to drive growth.
POP MART's first European flagship opened recently on Boulevard Haussmann in Paris, making it the first Chinese art toy brand in this core business district. The store blends Eastern creativity with Parisian aesthetics, featuring independent themed spaces for MOLLY, HIRONO, CRYBABY, and THEMONSTERS, along with interactive installations. This marks a milestone in POP MART's European expansion, with overseas stores reaching 221 and overseas revenue share steadily increasing as of mid-2026.
POP MART reported strong 2025 revenue and profit growth, with the LABUBU series contributing nearly 40% of total revenue. Despite the solid performance, the stock price has fluctuated violently due to cooling secondary market prices, stretched valuations, and concerns about the sustainability of the trend. The company is expanding overseas stores and cultivating other IPs to reduce reliance on a single hit character.
POP MART Japan announced that a fan sign event with artist Dan for the ZSIGA IP will be held on Saturday, October 10, 2026 at the POP MART Osaka Namba store, alongside the launch of the new “Life is a Show” blind box series. Applications open from September 25 to 30 via a Google form, and a themed photo booth will run from September 25 to October 31, offering limited‑edition ZSIGA stickers to users who tag the official Instagram or X accounts in their posts.
POP MART released its 2026 mid-year report on September 24, with revenue of 17.173 billion yuan, up 23.76% year-on-year, and net profit attributable to shareholders of 5.038 billion yuan, up 10.14% year-on-year.
POP MART has released its 2026 interim report on the Stock Exchange of Hong Kong, including financial statements and ESG data.
China's designer toy market is projected to exceed 100 billion yuan in 2026, with brands like POP MART and TOP TOY increasing original IP investment. The industry faces homogenization in categories like vinyl plush, requiring brands to balance industrialization with continuous innovation.
Zsiga's 'Life Show' MINI figures are released at 89 yuan, selling out quickly with high social media engagement. The analysis suggests this price drop from 399 yuan validates the mass-market potential of high-interaction categories, potentially becoming a major category after plush toys.
POP MART reported 2026 H1 revenue of 17.17 billion yuan and net profit of 5.04 billion yuan, falling short of analyst expectations for 19.98 billion yuan and 6.64 billion yuan. The stock fell over 8% the next day, hitting a five-month low.
LABUBU's global popularity boosted POP MART's 2026 first-half revenue by 23.8%, with its THE MONSTERS series contributing 26% of total revenue. The article dissects the supply chain from IP development to manufacturing, logistics, and e-commerce, confirming business relationships with three listed companies: POP MART, Ecmoho, and Aoki Technology, while warning investors to distinguish between online rumors and actual performance impact.
POP MART released its 2026 interim results on August 20, with revenue rising 23.8% to 17.173 billion yuan, while net profit growth slowed to 9.5% and gross margin stood at 69%.
Miniso founder Ye Guofu stated that the store's daily sales have exceeded POP MART's, which is just 10 meters away. Miniso is transforming into a toy retailer through large-format stores and affordable IP products, directly competing with POP MART.
2026 mid-year results show a 11% drop in overseas revenue. Wang Ning labels 2026 a 'year of operational adjustment' and leads visits to Apple and LVMH to learn ecosystem and brand building.
The POP MART City Park Carnival Shanghai tour kicked off on September 4 at the Oriental Pearl Tower City Plaza, running until November 1. The event replicates iconic park scenes, features POP BAKERY dessert pop-ups, and offers combo tickets to extend visitor stay and boost spending.
The LABUBU-themed tour opened on Sept 4 at Shanghai's Oriental Pearl Tower and runs through Nov 1. The event recreates park scenes with interactive games and features POP BAKERY pop-ups and bundled tourism tickets.
The POP MART City Park Carnival tour kicked off on September 4 at the Oriental Pearl Tower City Plaza in Shanghai, running until November 1. The event recreates park scenes with interactive games and links with POP BAKERY desserts and hotel packages to extend visitor stay and boost consumption.
POP MART reported 17.173 billion yuan in revenue for the first half of 2026, up 23.8%. Duan Yongping increased his stake and said the company's future matters more than public expectations, but公募 holdings fell and Goldman Sachs lowered the target price to 139.50 HKD.
POP MART released its 2026 H1 report with 17.17 billion yuan revenue, up 23.8%. THE MONSTERS revenue fell 7.5% to 4.454 billion yuan. Vinyl product revenue reached 9.825 billion yuan, rising to 57.2% of total revenue. The company announced a 2-5 billion HKD share buyback plan, but the stock dropped over 8% and market cap fell below 200 billion HKD.
POP MART shares fell as much as 8.85% at the open, hitting a 5-month low. Morgan Stanley cut the target price from HK$214 to HK$203, citing lower-than-expected Q2 sales. The stock is currently down 3.5% at HK$148.2.
POP MART's Hong Kong stock fell as much as 8.85% intraday, hitting a 5-month low. Morgan Stanley cut the target price to HK$203 from HK$214, citing lower-than-expected Q2 sales but highlighting margin resilience.
POP MART reported 17.17 billion yuan revenue and 5.16 billion yuan net profit in the first half of 2026. THE MONSTERS revenue was 4.45 billion yuan, down 7.5%, while Xingxingren revenue was 2.65 billion yuan, up 580.6%. The company announced a buyback of between 2 and 5 billion yuan in the next six months.
POP MART released its 2026 interim report on August 20, with revenue of 17.173 billion yuan, up 23.8%, and net profit of 5.038 billion yuan, up 10.1%, both below market expectations. The company plans to repurchase 2-5 billion yuan in shares within six months, while overseas core market revenue declined and China region revenue grew 47.3%.
LABUBU's cooling popularity has slowed down POP MART's growth. Founder Wang Ning stated on the August 20 interim earnings call that the company is unlikely to meet its 20% revenue growth target for the year.
POP MART Japan announced that its first Hiroshima PARCO store will open on August 28, 2026, located on the 2nd floor of the main building, with hours from 10:00 to 20:30. Customers spending ¥10,000 will receive a CRYBABY Vacation Mode On file case, and those spending ¥30,000 will get a matching cap, while supplies last. The shop will feature new releases such as a DIMOO × PIXAR collaboration and the SKULLPANDA θ Off Mode series.
POP MART and Mixue Group debuted on the 2026 Fortune China 500, with POP MART ranking 393rd with $5.164 billion revenue. The Hang Seng Stock Connect Consumer ETF heavily invests in emotional consumption sectors like designer toys, with the sector currently at historically low valuations.
The LABUBU 'Retro Barbershop' series launched on June 25 at 10 PM. While the chase figure initially saw a resale premium of over 6x, several regular items dropped below the 159 yuan retail price within 30 minutes, a drop of more than 30%.
The LABUBU 'Retro Barbershop' series launched on June 25, with common items dropping below the retail price within 30 minutes, some by over 30%, while the secret item 'Mist White Noise' still commands a 4x premium.
The 'Retro Barbershop' series launched on June 25 with randoms at 159 yuan and a 1:72 secret ratio. Regulars like 'Rainy Afterglow' dropped to 100 yuan within 30 minutes, a 30% drop, while the secret 'Misty White Noise' rose to 855 yuan.
POP MART Japan announced that a pop‑up POP MART store will open at Matsuzakaya Nagoya on July 11, 2026. The shop will feature DIMOO as the main visual and showcase the 10th‑anniversary THE MONSTERS “Hair Salon” series together with FIFA World Cup 2026 collaboration items, while offering CRYBABY Cry Me An Ocean gifts for purchases over ¥12,000, ¥15,000 and ¥24,000.
