Collectible and trading card games.
Summaries are AI-generated
Kayou's 2024 revenue exceeded 100 billion yuan, with trading card sales of 8.2 billion yuan and a 71.1% market share. The company is diversifying into stationery and dolls to reduce reliance on single card products and build a comprehensive merchandising brand.
Kayou updated its prospectus for a Hong Kong Main Board listing. Revenue exceeded 10 billion yuan in 2024, with a 71.1% market share in trading cards. The company operates a matrix of 70+ IPs, featuring core products like Ultraman, My Little Pony, and Nezha collab cards.
Kayou filed a prospectus on April 14 to pursue an HK IPO. In 2024, the company reported revenue of approximately 10.057 billion yuan, with TCGs contributing 81.5% of total income and holding a 71.1% market share in the TCG segment of the entertainment toy industry.
Kayou Limited updated its IPO prospectus, reporting 2024 revenue of 10.059 billion yuan and adjusted net profit of 4.466 billion yuan, up 378.16% year-on-year. The company holds a 71.1% market share in China's trading card sector with a 67.3% gross margin, ranking second only to MINISO and POP MART in scale.
Kayou filed for IPO, with revenue rising from 4.13 billion yuan to 10.057 billion yuan and net profit reaching 4.466 billion yuan from 2022 to 2024. Trading card business accounts for over 80% of revenue with a gross margin of about 67%.
Kayou's 2024 revenue exceeded 10 billion yuan, with the Nezha series selling out 4.5 million packs within a week. The company focuses on the TCG sector, operates its own factory, holds dozens of licensed IPs, and plans to expand its TCG gameplay overseas.
Takara Tomy Arts and its subsidiary Penny will open the “GACHA MATSURI” gacha store on March 18, 2025 at Kansai International Airport’s Terminal 1. The venue will house 155 gacha machines, a ceiling fireworks projection activated by inserting empty capsules, and staff in happi coats, offering a festival‑style experience that celebrates gacha’s 60‑year anniversary and seeks to boost on‑site sales.
Kayou secured the Nezha 2 license, and its first batch of products sold out quickly upon release. The second batch's online pre-orders exceeded 10,000 units. The company is ramping up restocks with its supply chain, holding a 70% market share in China's trading card sector.
Market Decipher reports the trading cards market was valued at $13 billion in 2024 and is projected to reach $21 billion by 2034, growing at an 8.5% CAGR, driven by nostalgia and digital platforms.
Takara Tomy Arts will launch the ‘Muggyutto! Jurassic World’ capsule figures across Japan in late January 2025, priced at ¥400 per pull and featuring four dinosaur types. The set includes a Tyrannosaurus rex, Triceratops, Mosasaurus and Pteranodon, and is targeted at children six years and older, sold in capsule machines at retail stores.
Takara Tomy Arts and its subsidiary Penny will open a large‑scale gacha specialty store called “Gacha World” inside TOYLO PARK at Ito‑Yokado Ario Kameari in Tokyo’s Katsushika Ward on November 22, 2024. The venue will feature 501 gacha machines and paper‑board installations such as a roller‑coaster, castle and Ferris wheel, creating an immersive amusement‑park‑style experience and marking the group’s first major store using recyclable paper displays.
Kayou Limited filed a prospectus for listing on the Main Board of the HKSE on January 26, 2024, with Morgan Stanley, CICC, and JPMorgan as joint underwriters.
Kayou Limited filed a prospectus with the HKEX on January 26, 2024, for listing on the Main Board. While its 2019 revenue exceeded 4 billion yuan, card business revenue fell 46.55% year-on-year in the first nine months of 2023, and stationery business revenue dropped 51.87%.
Kayou filed a prospectus on Jan 26 to list on the Main Board. Q3 2023 trading card sales dropped 49.44% YoY to 1.04 billion packs, with revenue of 1.952 billion yuan, heavily reliant on the Ultraman series.
Takara Tomy Arts will launch the new arcade game “Himitsu no Aipuri Ring 3‑dan” on July 31, timed with the second‑season “Ring” arc of the Pretty Series anime. The update adds an “Animal Bazzle Change”, new character cards for Bibi and Chi, and a first‑time collaboration with “Sumikko Gurashi” featuring the “Ebiten no Shippo” card.
Takara Tomy Arts says the new arcade game “Himitsu no Aipuri Ring 2nd Stage” will launch on June 5, aligning with the second‑season “Ring” anime. It features a new Space Bazzleam Change with four Space Bazzleam cards, including the new anime characters Subaru and Otohime. The game also continues the Sanrio collaboration, adding eight Sanrio character cards and related merchandise.
Pokémon cards are used to attack or take damage, each with a name, HP, and moves. Trainer cards are divided into Tools, Supporters, and Stadiums, while Energy cards are used for attacks or retreats.
