OpinionPOP MART and VALORANT Collaboration: Not the First, but the Second Blind Box Deal
POP MART launched the Classic Agents Series figures with VALORANT at 69 yuan per box and 828 yuan for a full set. The article notes this is the second blind box deal between the two, arguing that POP MART lacks neither IP nor traffic, but rather seeks a specific date provided by the event to reactivate its 82.44 million members.
Blind boxPOP MARTFigures/GK