MarketThe Pokémon TCG Perfect Order Booster Bundle is back under $45 at Amazon
The Pokémon TCG Perfect Order Booster Bundle is back under $45 at Amazon, saving $15. Walmart and TCGplayer are offering competing deals.
PokémonCards/TCG
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ReleasesBlack Myth Announces Autumn Merchandise Drop 2: New Clothes, Mousepads, and Figures
Black Myth BLACKMYTH will launch its second autumn merchandise drop on September 30 at 12:00, featuring apparel, tech accessories, and collectibles. The lineup includes the Big Joy Lantern phone strap, Kunqi Hoodie, and the Little Yellow Dragon magnetic figure, with some items exclusive to Hangzhou retail stores.
MerchFigures/GKLimited
MarketPokémon Card and Lego Deals Before Prime Day
Mashable lists low prices on Pokémon cards, Lego, and Switch games before Prime Big Deal Days, including the 30th Celebration Elite Trainer Box, Lego Eevee, and Pokémon Legends: Z-A.
PokémonCards/TCGLEGO
IndustryChina Post Securities Report: Trading Cards Combine Collection and Circulation Value, Focus on Niche Opportunities
China Post Securities report highlights trading cards' dual value. China's collection card market hit 32.1 billion yuan in 2024, up 152.8%, expected to reach 45.5 billion yuan by 2029. Kayou holds a 71.1% market share in the country's trading card sector based on 2024 GMV.
Cards/TCGKayouResale
MarketPokemon 30th-anniversary raffle criticized for scalpers profiting
Pokemon's 30th-anniversary raffle resulted in no stock for winners, with items resold at high prices by scalpers. The '390 yuan collector display box' is now double its retail price on the secondary market, selling for 650-700 yuan, with some cards valued at over 10,000 yuan.
PokémonCards/TCG
ReleasesPokémon TCG Mega Evolution Delta Reign Prerelease: Build & Battle Box Sales Start Oct. 24
The Mega Evolution Delta Reign expansion officially launches on Nov. 6, with Build & Battle Boxes available on Amazon, Walmart, and the Pokémon Center. From Oct. 24, select Play! Pokémon stores will host prerelease events and sell the box, which includes four booster packs, a 40-card deck, and one of four unique foil promo cards.
IP & collabsCoinbase Launches Pokemon TCG Digital Pack Feature
Coinbase launches a Pokemon TCG digital pack feature on its crypto platform, allowing users to open packs on their phones and store pulls in a digital vault or have physical cards shipped. Similar to GameStop's Power Packs, the feature has not yet revealed prices, launch dates, pull rates, or blockchain details.
ReleasesSquishmallows LED Inflatables Land at Menards Holiday Aisle
Jazwares launches 10 LED inflatables, each 3.5 feet tall and $39.99, with Farryn exclusive to Menards.
MerchVinyl plushLimited
IP & collabsSpin Master, Republic Records Expand ‘Gabby’s Dollhouse’ Offerings
Following the Season 14 premiere, Spin Master launches the 17-piece Fairylandia Flutter Magic Fairy Playset for $34.99 at Walmart, Target, and Amazon.
Theme parks
EventsKaipro Studio to host Seoul Toy Festival featuring art toys and character IP
Kaipro Studio will host the Seoul Toy Festival from Oct. 19 to 25, showcasing art toys, character IP, and resin toys. The event will feature domestic art toy artists, character IP companies, and independent creators, along with a special exhibition.
Art toysIP/Collab
IndustryLionel Brands Group Appoints Jennifer Bizeur as Chief Marketing Officer
Lionel Brands Group appoints Jennifer Bizeur as Chief Marketing Officer, bringing nearly 20 years of experience from Hasbro and Super7. She will oversee brand marketing strategies to deepen engagement with existing fans and reach new audiences.
RetailOther
IP & collabsMcDonald's Pokémon card event returns in 2026, potentially affecting overseas market participation
McDonald's Japan announced a new Pokémon card event for 2026. The move aims to address past supply issues that made cards hard to obtain overseas.
PokémonCards/TCG
IndustryLEGO Accused of Stealing Tech for Smart Sets
Israeli firm May Patents is suing LEGO in the U.S. for allegedly infringing three patents with its SMART Play system. The dispute centers on the SMART Brick and SMART Charger, which are already used in Star Wars and Pokémon sets.
RegulationBuilding blocksLEGO
IP & collabsAmerican Girl x Stoney Clover Lane Bag Collection Launches Oct. 1
American Girl and Stoney Clover Lane launch a bag collection inspired by classic characters like Addy, Felicity, Josefina, Kirsten, Kit, MOLLY, and Samantha. The assortment includes mini and full-size Pouchette Purse and Backpack.
Releases100% Soft Lil Flat File Fire Sells Out
Following its debut at Mass Mini Con, 100% Soft quickly sold out the Lil Flat File Fire resin figure online.
Art toysLimited
MarketPokémon TCG Announces New Policy to Strengthen Anti-Scalping Measures After 30th Celebration
Pokémon TCG announced a new policy to strengthen anti-scalping measures following the launch of 30th Celebration. The new rules target scalpers.
Pokémon
ReviewsUnseen Display 3" Ghost Warrior: Black & Chrome with LEGO Skeleton Design
Unseen Display releases the 3" Ghost Warrior, a cast metal figure inspired by the 1995 LEGO skeleton body with a samurai helmet.
Figures/GKArt toys
Market155 Anime Merch Stores Close, LABUBU Resale Price Drops: 226 Billion Designer Toy Market Enters Survival Race
潮玩行业经历集体收缩，潮玩星球、暴蒙、漫库等品牌关店，GOODSLOVE一个月内关闭12家门店。LABUBU出现破发现象，行业面临单店盈利模型跑不通的挑战。
MerchLABUBURetail
IP & collabsJisuLife and POP MART Launch Twinkle Twinkle Handheld Fan Collaboration
JisuLife and POP MART announce their first collaboration featuring the Twinkle Twinkle IP. The Pro1S handheld fan offers 100 speed settings and up to 40 hours of battery life, retailing for $99.99. It launches on JisuLife.com at 8:00 p.m. PDT on Sept. 30, 2026.
POP MARTTwinkle Twinkle
MarketCard Expo Sweden: Most Expensive Pokémon Card Sells for 1 Million SEK
At Card Expo Sweden, a 2006 Alakazam Gold Star sold for 1 million SEK and was resold to a UK buyer for 1.2 million SEK within a week.
PokémonCards/TCG
ReleasesThe IDOLM@STER Tsukimura Temari “Rain‑After Iris” Training‑Pre‑Version 1/7 Figure Opens Pre‑order at ¥22,000
AmiAmi has opened pre‑orders for the The IDOLM@STER Tsukimura Temari “Rain‑After Iris” training‑pre‑version 1/7 figure, priced at ¥22,000. The MiraiMira‑produced figure is scheduled for release in June 2027, stands about 230 mm tall including the base and is made of PVC and ABS.
Figures/GK
ReleasesAmiAmi Opens Pre‑Orders for Honkai: Star Rail Gift+ “Yao Guang” 1/8 Figure, 8,910 yen
AmiAmi (operated by Daibo Co., Ltd.) has opened pre‑orders for the Honkai: Star Rail Gift+ “Yao Guang” 1/8 scale figure, priced at ¥8,910. Produced by Myethos, the figure stands about 214 mm tall, includes a dedicated base, and is slated for release in September 2027.
Figures/GK
ReleasesPre‑order the Honkai: Star Rail “Luan Mei Paper‑Blooming Plum” 1/7 Figure on AmiAmi (Aug 2027)
AmiAmi has opened pre‑orders for the Honkai: Star Rail character Luan Mei “Paper‑Blooming Plum” 1/7 scale figure, priced at ¥37,290 and slated for an August 2027 release. Produced by Myethos, the figure comes with a silk‑styled cheongsam, a plush sofa, faux‑fur shawl and other accessories, plus a paper fragrance and leaflet.
Figures/GK
IP & collabsMcDonald's and The Pokémon Company Return to U.S. Happy Meals with TCG Cards in November
McDonald's and The Pokémon Company announced a return to U.S. Happy Meals with TCG cards from Nov 5 to Dec 9. The promotion includes 15 collectible cards, with six featuring a confetti holofoil finish.
MarketCardVault By Tom Brady Is Betting Big On The Trading Card Boom
Tom Brady launches CardVault, betting big on the trading card boom. He hopes to go the whole nine yards with the card collecting phenomenon.
Cards/TCG
MarketPOP MART accelerates overseas store expansion; Zsiga new releases drive 68.7% Douyin sales growth
POP MART opened 6 new overseas stores this week, bringing the total to 262. The Zsiga Life Show series blind boxes sold out across all platforms, driving a 68.7% week-over-week GMV increase on Douyin. The company expects 2026 revenue of 34.9 billion yuan and adjusted net profit of 10.5 billion yuan.
MarketThe Pokémon TCG's 30th Celebration tech sticker collection is now under $55 on Amazon
The Pokémon TCG's 30th Celebration tech sticker collection is now under $55 on Amazon, saving over $15.
PokémonCards/TCG
IndustryKotobukiya’s bishōjo model series surpasses 10 million units shipped worldwide in September 2026
Kotobukiya announced that its bishōjo model series has shipped over 10 million units worldwide as of September 2026. Since the launch of Frame Arms Girl – Todoroki in 2015, the line has expanded with titles such as Megami Device, Sōsai Shōjo Teien, and Arcanaedia. The milestone reflects strong global demand across Japan, Asia, North America and Europe, underscoring the segment’s growth.
Figures/GK
ReleasesSun Island Panda Museum Launches 'Heilongjiang Folklore' Giant Panda Themed Blind Boxes
Sun Island Panda Museum recently launched the 'Heilongjiang Folklore' giant panda themed blind boxes, featuring 8 base designs and 1 chase figure. Each panda wears traditional ethnic clothing from Heilongjiang's indigenous minorities, with the chase figure being a rotatable Daur design.
IndustryPOP MART Sues Shanghaimeng for Infringement of Distribution Rights, Trial Set for Oct 28
Beijing POP MART filed a lawsuit against Shanghai Shanghaimeng Information Technology and an individual, with the trial scheduled for October 28, 2026, at the Changning District People's Court in Shanghai.
POP MART