Every toy-industry item we collected, newest first.
Summaries are AI-generated
MegaHouse’s Gundam SEED FREEDOM series now offers the Kagari Yura Asuha Pilot Suit figure for pre‑order on AmiAmi, priced at ¥23,100. Standing about 250 mm tall with a dedicated base, the figure is slated for release in late February 2027. Fans can anticipate detailed sculpting based on the epilogue costume and a ring gifted by Aslan.
POP MART reported strong 2025 revenue and profit growth, with the LABUBU series contributing nearly 40% of total revenue. Despite the solid performance, the stock price has fluctuated violently due to cooling secondary market prices, stretched valuations, and concerns about the sustainability of the trend. The company is expanding overseas stores and cultivating other IPs to reduce reliance on a single hit character.
AmiAmi (operated by Daibo Co.) has opened pre‑orders for MegaHouse’s ‘Rukappu’ series BLEACH figures of Aizen Sosuke (藍染惣右介) and Ichimaru Gin (市丸ギン), priced at ¥4,730 each (tax included) and slated for release in late April 2027. The ‘Rukappu’ line features a look‑up pose, stands about 11 cm tall, and has a movable neck for added expression. Orders can be placed through AmiAmi’s online shop and physical stores.
On Sep 25 2026 Good Smile Company and Monochro unveiled the new IP “IGNISPHERE” and its first action‑RPG “DAWNGAZER”. Development is led by Takafumi Noma’s IGNISPHERE Studio, with a 2028 release slated for Nintendo Switch, PS5 and Steam. A teaser PV and an exclusive interview on Dengeki Online and Famitsu were also released.
POP MART Japan announced that a fan sign event with artist Dan for the ZSIGA IP will be held on Saturday, October 10, 2026 at the POP MART Osaka Namba store, alongside the launch of the new “Life is a Show” blind box series. Applications open from September 25 to 30 via a Google form, and a themed photo booth will run from September 25 to October 31, offering limited‑edition ZSIGA stickers to users who tag the official Instagram or X accounts in their posts.
Kaiyodo announced a 1/7 scale Hatsune Miku “Goldfish” figure, slated for release in June 2027 with a suggested retail price of ¥44,000 (tax included). Based on an original illustration by ATDan and Hanasa, the figure features 12‑color tampo‑printed eyes, pearl‑coated clear parts, and stands about 360 mm tall (including base), and will be sold through TSUTAYA, AmiAmi, Yodobashi Camera and other retailers.
Kaiyodo has announced the “Red Leaf” Revoltech Amazing Yamaguchi action figure from the NINJA GAIDEN series, recreating the playable character from NINJA GAIDEN 3: Razor’s Edge. The 155 mm tall figure includes movable parts such as the Tenryū naginata and Tenka bow, is priced at ¥12,100, and can be reserved from October 3 to November 27 2026 for a planned June 2027 release. Reservations at Kaiyodo stores or the Koei Tecmo online shop include the exclusive “closed‑eyes” face accessory.
Kaiyodo announced that the Revoltech Amazing Yamaguchi Tekkaman Evil figure will be released in July 2027 with a suggested retail price of ¥12,100 (tax included). The ABS‑crafted figure features sharp edges, Kaiyodo’s proprietary articulation, interchangeable Tech Lancer weapons—including a cross‑shaped version—red‑eye head swap, Ram Shoulder accessories, and reservation‑only shadow‑effect parts available at Kaiyodo stores.
Kaiyodo will release a Revoltech action figure of Yakumo, the new protagonist of Ninja Gaiden 4, slated for May 2027, with pre‑orders running from October 3 to November 27, 2026. The 160 mm tall figure features interchangeable twin‑blade and great‑sword modes, movable eyes, and numerous optional parts, and reservations through Kaiyodo’s own store or the KOEI TECMO online shop include the exclusive hidden weapon ‘Kokuryūmaru – Bloodlight’.
Kaiyodo announced that the Peace Maker figure will join its Revoltech line as an action figure, slated for a May 2027 release with a suggested retail price of ¥11,000 (tax included). Standing about 165 mm tall, the figure features the Yamaguchi articulation system, two interchangeable face plates, and a range of weapons including a long-barrel pistol, a pigeon‑emblem tomahawk, sub‑machine guns and an assault rifle. Customers who reserve the figure at Kaiyodo’s own stores will receive an exclusive helmet part as a bonus.
Pokémon TCG Pocket launches Deluxe Pack: Mega from September 29 to October 28, featuring cards from Mega Rising through Ruler of the Skies with a guaranteed high-rarity card. Late October updates will add community decks, deck rentals, and a reworked step-up battle mode.
Mattel and Milestone's 'Hot Wheels Infinite Rush' will launch the F1 Car Collection Pack in March 2027, featuring all 22 official 2026 F1 team cars.
The Toy Insider Chief Toy Officer Laurie Schacht joined ABC 7 in New York to show off some of the hottest toys of the holiday season, including Sesame Street Tickle Me Elmo Giggle Max, Purrfect Pitch Karaoke, Bitzee Aquarium, Luna Storytime Projector, and Cottage Door Press Mindframes Click ’N’ Create Complete Wearable Construction Set.
UK artist MAp-MAp released six custom 3-inch Dunny figures on September 25, each featuring signature sculpting and hand-painted details.
Get a jump start on holiday shopping!
Good Smile Company’s G.S.Collection will release a 1/7 scale Vell –ベル– figure in November 2027, and pre‑orders have opened on AmiAmi. The figure is priced at ¥29,800, stands about 260 mm tall, includes a dedicated base, and was sculpted by popular illustrator Tridamono.
Good Smile Company, via AmiAmi, is offering the Nendoroid Character Vocal Series 01 Hatsune Miku Katsushika Hokusai Collaboration Ver. (Rella) for ¥8,500, slated for release in April 2027. The figure includes interchangeable expression parts such as a smile, a winking smile, and a tongue-out pose, plus optional accessories like a brush, and is currently open for reservation.
Good Smile Company, via the Japanese retailer AmiAmi, has opened pre‑orders for the ‘China‑Style’ KAITO 1/7 scale figure from the G.S.Collection, priced at ¥22,000 and slated for release in September 2027. The 295 mm tall figure comes with a dedicated base, featuring a white‑blue‑gold colour scheme and a glossy white snake wrapped around its body. Pre‑order links are available on AmiAmi’s online shop and physical stores.
Daiki Kogyo is turning the event‑only garage kit of HONNE’s original character “Kirin” into a finished figure for sale. The figure draws on the mythic kirin’s design, featuring a sexy outfit, voluminous curled hair and shrine‑maiden‑style accessories, with detailed accents such as patterned stockings and engraved crests.
Bandai Namco Toys & Collectibles returns to NYCC with immersive exhibits and event exclusives for Gundam, Dragon Ball, One Piece, and Godzilla. The event features the GUNDAM Showcase 2026, TAMASHII NATIONS booth with event exclusives and voice actor meet-and-greets, and the GUNDAM booth with the GUNDAM ZERO statue and qualifying-purchase promotions.
POP MART launched the Classic Agents Series figures with VALORANT at 69 yuan per box and 828 yuan for a full set. The article notes this is the second blind box deal between the two, arguing that POP MART lacks neither IP nor traffic, but rather seeks a specific date provided by the event to reactivate its 82.44 million members.
Trading cards likely generated well over $1 billion in sales in August alone, pushing the once sleepy hobby into uncharted waters.
CreditNinja reports that while some Pokémon cards can be a good investment, many collectors face risks due to market saturation and grading fraud.
Disney's global retail sales reached $63 billion in fiscal 2026, retaining its title as the world's top brand licensor. The Asia-Pacific region saw record-high performance and growth, significantly boosted by hit content like Zootopia 2 and Toy Story 5.
China's designer toy market is projected to exceed 100 billion yuan in 2026, with brands like POP MART and TOP TOY increasing original IP investment. The industry faces homogenization in categories like vinyl plush, requiring brands to balance industrialization with continuous innovation.
The SAMR released six cases of illegal blind box operations, including false advertising and gambling violations. Reporters noted many cases involved livestreams with undisclosed secret probabilities and illegal gameplay like number stepping.
LEGO Group revealed the LEGOLAND Park Adventure set 50090 after a treasure hunt event at LEGOLAND Billund in Denmark. The 1578-piece set will launch on February 1, 2027, for 109.99 EUR.
LEGO officially announces its long-awaited Dragon Ball Z collaboration, teasing which theme fans can expect in the first set.
This article reviews the performance of consumer discretionary toys and electronics stocks in Q2, benchmarking against Funko.
LEGO is releasing new Dragon Ball sets, but no specific details have been announced yet.
