Every toy-industry item we collected, newest first.
Summaries are AI-generated
Lego released multiple new sets in September 2026, including a 12-figure minifigure blind box, Brickheadz gremlins, a Star Wars Advent Calendar, a Santa countdown clock, a Nike Air Force 1 x Lego set, La Catrina for Day of the Dead, the Hubble Space Telescope, and the Batman Returns Batmobile, with some available for purchase or preorder.
The Pokémon Legends: Arceus 30th Anniversary trading card set officially launched, with retailers like GameStop selling the $49.99 set for $169.99, sparking overnight queues and 'ghost chair' disputes.
The SAMR released 6 typical cases of illegal blind box operations, including false ads for recharge, private payments after livestream referrals, blind box apps used for gambling, and sales of unverified blind bags near schools.
A card show in the Chicago suburbs drew many collectors, with organizers calling the current market 'boiling hot' due to sports seasons and investment appeal.
Blokees has released its 2026 interim report on the Stock Exchange of Hong Kong, including financial statements and ESG data.
AmiAmi has opened pre‑orders for the 1/6 scale Tsukimura Temari figure from The Idolmaster, priced at ¥21,780 and slated for a June 2027 release. The figure stands about 275 mm tall, made of PVC/ABS, and comes with a base, faithfully reproducing the character’s outfit and accessories. Customers can reserve it through AmiAmi’s online store or physical locations.
AmiAmi has opened pre‑orders for the Yamashiro Koi 1/6 figure from “Mato Seihei no Slave 2”, priced at ¥28,864. Produced by Union Creative in PVC/ABS with a dedicated base, the figure is slated for release in September 2027. Details are available on AmiAmi’s online and physical stores.
The SAIC released 6 cases involving false advertising, private domain fraud, and unqualified products, setting compliance boundaries for the industry.
LEGO Group launched the 2026 'Play On' brand project and appointed Jackson Yee as brand ambassador to attract adult consumers. The Q1 2026 report shows a 21% revenue increase, and LEGO plans to expand its adult-focused product lineup.
As the exclusive partner, 52TOYS built three themed zones in the Shougang Park core hall. The booth featured exclusive POUKAPUKA merch and a new plush collab with the fair's mascot Fu Yan, marking the first toy IP partnership at the event.
miHoYo launches 4.5 version merch on Sept 16 at 20:00 on Tmall, miHoYo, and Douyin, featuring the 1/7 Nua Mei figure, Jing Yuan action figure, Fengjin apparel, and various blind boxes.
Kotobukiya has opened pre‑orders on AmiAmi for the Vector Tactical Bunny 1/7 figure from Dolls Frontline 2: Exilium, priced at ¥23,100 and slated for release in May 2027. The figure stands about 270 mm tall and includes interchangeable bunny ears, a submachine gun, knife and other accessories, showcasing detailed craftsmanship. Customers can order through AmiAmi’s online store or its physical locations.
AmiAmi has opened pre‑orders for the 1/8 scale Mira Maxwell figure from Tales of Xillia, slated for release in April 2027 with a suggested retail price of ¥26,400 (tax included). Produced by Kotobukiya in PVC, the figure features clear parts for detailed hair and a base adorned with a four‑color magic circle.
MegaHouse will launch the upgraded “Butaminton DX Red & White Pig Battle” in mid‑September 2026 for ¥6,578 (tax‑incl.). The pig paddles are about 300% larger than the original and come with new red‑white team rules, mini shuttlecocks and a redesigned net, boosting the game’s impact and party feel.
Takara Tomy will release the first two PLARAIL “Gotouchi Vehicle Series” sets on September 19 2026 in physical stores in the Kanto and Kansai regions – “Asakusa Tokyo Metro Ginza Line 1000 & Kaminarimon” and “Kyoto Keihan 10000 & Fushimi‑Inari Shrine”, each priced at ¥4,180 (tax‑incl.). Each set includes a scenery piece, the respective train model and two region‑specific PLARAIL figures, and is sold only at designated brick‑and‑mortar shops, not online.
Good Smile Company began a 72‑hour early access for Patlabor the Case Files on PS5 on Sept 14 2026, offering both a digital deluxe and standard edition. The game supports Japanese, English, Simplified/Traditional Chinese and Korean, and will launch on PC (Steam, Epic) on Sept 17 2026.
POP MART released its 2026 interim results on August 20, with revenue rising 23.8% to 17.173 billion yuan, while net profit growth slowed to 9.5% and gross margin stood at 69%.
The ONE PIECE DAY'26 event was held at Makuhari Messe on August 22‑23, featuring a large figure exhibition. Highlights included MegaHouse’s WALLSTAR series, Bandai’s S.H.Figuarts “Adventure Dawn” line, and NBA‑collaborated limited figures, with some items already open for reservation by fans worldwide.
Broke Piggy Games will take place on November 14, 2026, at DCON Vegas with a 12,500 sq. ft. venue. Last year's 3,000 sq. ft. party sold out, and this year they are upgrading to an indoor/outdoor space.
The State Administration for Market Regulation (SAMR) announced six cases of illegal blind box operations, involving false advertising, counterfeit products, and high spending by minors.
Toy Art Gallery will host HOMEGROWN SOFUBI 2 this Saturday, September 12th, celebrating the DIY Sofubi scene.
COAL launches a new premium vinyl art toy Coally on Kickstarter. The figure features a glossy black vinyl finish, white gloves, a skull-like face, long rabbit ears, and a cracked red heart on the chest.
Miniso founder Ye Guofu stated that the store's daily sales have exceeded POP MART's, which is just 10 meters away. Miniso is transforming into a toy retailer through large-format stores and affordable IP products, directly competing with POP MART.
The SAIC released six cases involving false advertising, selling unverified products, and suspected online gambling. Lawyers warn that cashable or buyback blind boxes may constitute online gambling, urging consumers to avoid marketing traps and keep evidence for disputes.
AmiAmi has opened pre‑orders for the Zenless Zone Zero ‘Hoshimiya Akatsuki’ Ver. 1/8 figure, priced at ¥8,360. The APEX‑produced figure stands about 18.5 cm tall including its base and is slated for release in July 2027. Customers can reserve it through AmiAmi’s online shop or physical stores.
Japanese hobby retailer AmiAmi (Ōami Co.) has opened pre‑orders for the Touhou Project “Reverse Palm Spirit” figures of Reimu Hakurei and Marisa Kirisame in cute child‑size designs. The figures are priced at ¥20,900 (tax included) and are slated for release in November 2027, standing about 150 mm and 180 mm tall respectively, made of PVC and ABS with dedicated bases. Each purchase also includes a special base and an acrylic key‑chain set.
Sanrio Puroland will run the “PUROMONSTERSCRAMBLE” Halloween event from Sep 11 to Nov 3, 2026, featuring its first collaboration with POP MART’s LABUBU and a 360° immersive live show “PUROMONSTERSCRAMBLE PARTY.” The run also includes a DJ show, a horror‑themed boat ride, limited‑edition décor, merchandise and themed food.
SAMR released six cases of blind box violations, including false advertising, counterfeit goods, illegal sales, and failure to disclose rules. Cases involve Huai'an Qiangshi's false ads, Wuxue Hongyu Gong's fraud, Hangzhou Huanqu's harm to public interest, Shanghai Ouxiaoji's failure to disclose rules, Dancheng Ji Meng's sale of unqualified products, and Yiwu Liu's sale of infringing card blind boxes.
The State Administration for Market Regulation released six cases of illegal blind box operations, involving false advertising, counterfeit goods, and inducement of high spending by minors.
AmiAmi, operated by Daibo Co., has opened pre‑orders for the “Zenless Zone Zero” Gigen Sōkei Walking Alone Ver. 1/7 figure, priced at ¥49,940. The 1/7 scale figure stands about 46 cm tall including its base, is made of PVC and ABS, and comes with a stamp accessory, with release slated for November 2027. Pre‑orders are available through AmiAmi’s online shop and physical stores.
