Designer Toy Market Enters New Cycle: From Chaotic Growth to Structural Differentiation

China's designer toy market reached 168.9 billion yuan in 2024, yet over 155 stores closed in the first half of 2025, signaling a shift from overseas IP dependence to domestic content and market polarization. AI-generated

Why it matters：Analyzes the shift from chaotic growth to structural differentiation in the designer toy market, highlighting the rise of domestic IPs and market polarization.

Source：中国经济网 · Read the original ↗