Transformers: new series, collabs, drops and resale.
Summaries are AI-generated
A CITIC Securities report notes that Blokees will focus on brick vehicle exports in 2026, featuring affordable Marvel, Star Wars, and Transformers IP, and has entered Walmart, Amazon, and Target.
Blokees' stock is up over 108% this year, with a gross margin of 52.9% in the first half of 2024. Relying on over 50 IP licenses, full-channel layout, and tech innovation, the company is transforming from a toy manufacturer to an IP ecosystem operator, though it faces IP dependency and overseas challenges.
Blokees Group has filed a prospectus with the Hong Kong Stock Exchange for a main board listing. The company reported 877 million yuan in revenue in 2023 and accumulated losses exceeding 1.1 billion yuan from 2021 to 2023. The prospectus highlights the company's heavy reliance on licensed IPs like Ultraman and Transformers, with some licensing periods expiring soon.
Blokees participated in the NY Toy Fair from Feb 14-17, displaying 270+ products across 'Building Blocks' and 'Building Blocks Cars' categories, covering nearly 20 IPs like Transformers and Saint Seiya. The show highlighted彩模 of Transformers C0-2 'Thunder Racing', new characters in Saint Seiya Galaxy Edition Vol.4, and rich accessories for Rockman Overdrive Edition.
Blokees participated in the New York Toy Fair from Feb 14-17, showcasing 270+ products across 'Building Blocks People' and 'Building Blocks Car' categories, featuring IPs like Transformers and Saint Seiya. The event also displayed BFC contest works and new color prototypes, and announced the launch of the 2026 BFC contest.
Blokees displayed 270+ products at the New York Toy Fair from Feb 14-17, covering building blocks and model kits, and showcased BFC contest results.
Blokees displayed new building block cars and over 240 figures at the Nuremberg Toy Fair from Jan 27 to 31, featuring Transformers, Saint Seiya, and Rockman IPs, and announced the 2026 BFC contest season.
Chinese brand Blokees debuted at Sao Paulo Toy Show with nearly 60 products. Saint Seiya Gold Zodiac full case launched globally in Brazil with 9 characters. Blokees accelerated global expansion in 2024, entering Southeast Asia, Europe, North America, and Latin America.
From Jan 28 to Feb 1, Blokees showcased multi-IP building blocks and BFC creator works at the Nuremberg Toy Fair, highlighting its global strategy.
Blokees appeared at the 22nd China International Toy Expo on October 16, showcasing new and classic products from Marvel, Kamen Rider, Ultraman, and other series, and won the 'China Toy Industry Quality Manufacturing Award'.
