Merch & dolls

Badges, merch, BJDs and cotton dolls.

Summaries are AI-generated

Industry52TOYS Files HK IPO, Revenue and Profit Only 1/10 of POP MART

China's third-largest IP toy company 52TOYS filed a prospectus with the HKEX, reporting 630 million yuan in revenue and 32.01 million yuan in adjusted net profit in 2024, showing a significant gap with market leaders. The company seeks growth by expanding licensed IP and accelerating overseas expansion, but faces challenges including low gross margins, high channel dependency, and bottlenecks in developing its own IPs.

华尔街见闻 · Original ↗ · 2025-05-29

Global expansionFunding/IPORetail

IndustryDreams USA Secures Court Injunctions Against Counterfeit Sonny Angel®, HIPPERS®, and Smiski® Products

Dreams USA has secured two preliminary injunctions against alleged infringers of its trademarked and copyrighted Sonny Angel®, HIPPERS®, and Smiski® products in the U.S. market. The company is actively policing and pursuing legal action against various infringers, including kiosk operators, C-store owners, and social media sellers, to protect authorized distributors and prevent consumers from purchasing unauthorized and inferior products.

Yahoo Finance · Original ↗ · 2025-05-23

MerchArt toysSonny Angel

IndustryKayou Revenue Exceeds 100 Billion: How to Transform from Single Card Products to Diversified Merchandising

Kayou's 2024 revenue exceeded 100 billion yuan, with trading card sales of 8.2 billion yuan and a 71.1% market share. The company is diversifying into stationery and dolls to reduce reliance on single card products and build a comprehensive merchandising brand.

腾讯网 · Original ↗ · 2025-04-18

MerchKayouCards/TCG

IndustryKayou Files Second IPO Application: Revenue Surge, Diverse IP Growth, Leading the Entertainment Industry

Kayou updated its prospectus for a Hong Kong Main Board listing. Revenue exceeded 10 billion yuan in 2024, with a 71.1% market share in trading cards. The company operates a matrix of 70+ IPs, featuring core products like Ultraman, My Little Pony, and Nezha collab cards.

新浪网 · Original ↗ · 2025-04-17

Cards/TCGMy Little PonyUltraman

OpinionFrom Niche Hobby to Industry: Nine New ACG Business Ecosystems

The report notes China's ACG user base reached 503 million in 2024 with a market size near 600 billion. It analyzes nine new business ecosystems including themed dining, merch economy, fan creation, training, cosplay, virtual idols, concerts, city landmarks, and IP tourism.

36氪 · Original ↗ · 2024-12-23

MerchBlind boxArt toys

IP & collabsCASETiFY x Sonny Angel Collab Blind Box and Accessories Launch July 19

Lifestyle brand CASETiFY partners with Sonny Angel for a new collection including the Harvest Medley Case and a Sonny Angel x CASETiFY blind box. The collection launches on July 19 with prices starting at $52 USD.

Rolling Stone · Original ↗ · 2024-07-09

Blind boxMerchSonny Angel

IP & collabsCasetify and Sonny Angel Launch Blind Box Phone Cases and 'Farmers Market' Pop-up

Casetify and Sonny Angel collaborate on a blind box phone case series starting at $52, including Harvest Heart cases and phone charms. Available online from July 19, with a 'Farmers Market' pop-up in Long Beach, California.

Women's Wear Daily · Original ↗ · 2024-07-09

Blind boxMerchSonny Angel

OpinionMarket Shifts After POP MART's IPO: Differentiation Strategies of TOP TOY, X11, and 52TOYS

After POP MART's IPO, its market cap halved and the blind box bubble deflated. Brands like TOP TOY, X11, and 52TOYS are opening multi-category stores to reduce reliance on blind boxes, using cultural spaces and designer signings to educate consumers.

36氪 · Original ↗ · 2021-09-01

RetailBlind boxFigures/GK

IP & collabsSonny Angel x Casetify Wild Haven Collection Phone Cases and Accessories Release

Sonny Angel and Casetify release the Wild Haven collection featuring 14 phone cases, magnetic wireless chargers, and wallets, starting at $64.

sheknows · Original ↗ · 2025-05-28

MerchSonny Angel

IP & collabsSonny Angel x Casetify 2025 Collaboration: Animal Series 2 Phone Cases and Accessories Drop

Sonny Angel and Casetify launch the second wave of their 2025 collaboration featuring 14 phone cases and accessories, highlighting the Animal Series 2.

Yahoo · Original ↗ · 2025-05-28

MerchSonny Angel

IP & collabsCASETiFY and Sonny Angel Launch 'Wild Haven' Collab Series

CASETiFY and Sonny Angel launch the 'Wild Haven' collab featuring phone cases, iPad cases, charms, and MagSafe wallets with customizable text. The collection is available on May 16 at casetify.com/co-lab, the Co-Lab app, and global Casetify Studio locations, with a pop-up store in NYC's SoHo on the same day.

Yahoo · Original ↗ · 2025-05-16

MerchSonny Angel

OpinionRedGuardian LLC: Reshaping the Collectibles and Designer Toys Industry with Handmade Art Toys and Creative Cards

Independent designer brand RedGuardian LLC, founded by Angel Martinez in New York, focuses on handmade art toys, enamel pins, and art card series. Its first lines include "The Creative Clown" and "Chunder", and it recently launched the "Can't contain us" containers in collaboration with Martian Toys, as well as the limited edition "Clown of Wall Street".

Good Men Project · Original ↗ · 2022-09-12

Art toysMerch