Opinion'Goods Economy' Gains Popularity! Anime Merchandise Becomes a Traffic Driver for Offline Shopping Malls
'Goods' refers to anime and game merchandise. China's market size reached 168.9 billion yuan in 2024, up over 40%. Domestic IPs like Genshin Impact and Arknights drive consumption, with female buyers rising to 78%. Badges are the most popular item. Malls in Qingdao and Shanghai boost footfall by introducing 'Goods' stores, with Shanghai's Bailing ZX creating a 3-8x increase in daily traffic.
MerchGenshin Impact
