OpinionTmall blind box sales grew 29.5% in H1 2024, POP MART toy revenue exceeded 6 billion yuan
Blind box sales on Tmall grew the fastest at 29.5% in the first half of 2024. POP MART's toy business revenue exceeded 6 billion yuan, far surpassing other toy companies. Qianzhan Industry Research Institute forecasts that China's designer toy market will exceed 180 billion yuan by 2029.

