CapitalBlokees Announces 2026 Interim Report
Blokees has released its 2026 interim report on the Stock Exchange of Hong Kong, including financial statements and ESG data.
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IndustryBlokees H1 2026 Results: Low-Price Strategy Drives New Users but Margins Under Pressure
Blokees' H1 2026 revenue reached 1.7757 billion yuan, up 32.7%, but gross margin fell to 44.3%. The 9.9 yuan product accounted for nearly half of sales, while overseas revenue surged 228.5% to 365.9 million yuan.
Building blocksGlobal expansionBlokees
IndustryCITIC Securities: Blokees Brick Vehicles Target Mattel and Tomy with Affordable IP Strategy
A CITIC Securities report notes that Blokees will focus on brick vehicle exports in 2026, featuring affordable Marvel, Star Wars, and Transformers IP, and has entered Walmart, Amazon, and Target.
Building blocksBlokeesMarvel
IndustryBlokees stock drops over 70% in a year as multiple banks cut ratings
Blokees Group's stock has fallen from a historical high in June 2025, with a maximum drop of 74.51%. Despite solid fundamentals, the valuation is undergoing continuous repair due to slower new product launches, unlocking of restricted shares, and banks cutting target prices. The company is boosting confidence through share buybacks funded by its own cash reserves.
Building blocksBlokeesResale
Industry2026 Toy Investment Boom: Red Hoods and Risks Behind LABUBU and Movie Cards
The 2026 toy industry sees a funding boom driven by LABUBU's global success, Blokees' IPO, and the rise of movie cards. Capital now values supply chain barriers and profitability, yet IP dependency, aesthetic fatigue, and international risks remain.
Blind boxCards/TCGPOP MART
Industry2026 Toy Investment Boom: Booms and Risks
The 2026 toy industry sees a new wave of funding, driven by POP MART's global success with LABUBU, Blokees' IPO, and the rise of film trading cards. Capital now prioritizes supply chain barriers and profitability, though IP dependence, aesthetic fatigue, and international risks remain concerns.
Blind boxCards/TCGPOP MART
Industry2026 Toy Investment Boom: Capital Rationality and Industry Risks
The toy and card industry saw a concentrated wave of financing in 2026, with major players like POP MART, Blokees, and companies like Kayou and Flash Soul securing large rounds. Capital now prioritizes supply chain barriers and profitability, though IP dependency, aesthetic fatigue, and international risks remain concerns.
Blind boxCards/TCGPOP MART
Capital52TOYS Hong Kong IPO: The Path to the Third Toy Stock, Can Fast IP Monetization but Slow Incubation Succeed?
52TOYS plans to list on the Hong Kong stock exchange, becoming China's third toy company to go public after POP MART and Blokees. The article compares POP MART's stock surge of over 11 times since February 2024 and its market cap exceeding 300 billion yuan, discussing the balance between IP monetization efficiency and incubation speed.
ResalePOP MARTBlokees
IndustryBlokees: High Growth Behind IP Dependence and Channel Expansion Concerns
Blokees achieved 10 billion yuan in revenue in just two and a half years, but relies heavily on Ultraman. New IPs like Pokémon underperformed. The company expanded via low-price products and all channels, causing declining gross margins and lower channel efficiency, facing transition pains.
Building blocksBlokeesUltraman
ReleasesBlokees Minions Cool Series 'Transformation Celebration' Global Debut
The first wave of Blokees Minions Cool Series 'Transformation Celebration' launched on June 1 at KKV in Shanghai, featuring six characters with interchangeable outfits and 11 points of articulation.
Building blocksBlokeesLimited
IndustryBlokees Stock Breaks HK$126 Driven by IP and Channels
Blokees' stock is up over 108% this year, with a gross margin of 52.9% in the first half of 2024. Relying on over 50 IP licenses, full-channel layout, and tech innovation, the company is transforming from a toy manufacturer to an IP ecosystem operator, though it faces IP dependency and overseas challenges.
Building blocksTransformersPokémon
IndustryBlokees Files Hong Kong IPO Prospectus for Main Board Listing
Blokees Group has filed a prospectus with the Hong Kong Stock Exchange for a main board listing. The company reported 877 million yuan in revenue in 2023 and accumulated losses exceeding 1.1 billion yuan from 2021 to 2023. The prospectus highlights the company's heavy reliance on licensed IPs like Ultraman and Transformers, with some licensing periods expiring soon.
Building blocksUltramanTransformers
ReleasesBlokees x Palace Museum Hall of Supreme Harmony Set Launches
Blokees and the Palace Museum launch the first high-end collectible set of the Hall of Supreme Harmony at 1:100 scale. Featuring 7600+ pieces and 0.005mm precision molds, it is limited to 10,000 units with custom plaques for the first 50 buyers.
Building blocksBlokees
IndustryBlokees, Senbo and others receive 100M yuan funding; domestic brick market analysis
Domestic brands like Blokees, Senbo, and Pinqi have received multiple rounds of funding, with Senbo securing over 100 million yuan in January. The article compares sales on JD and Taobao, noting LEGO dominates the high-end market while domestic brands still lag in price and brand recognition.
Building blocksBlokeesAnalysis
ReleasesBlokees BrickHeadz x Cyberpunk 2077 S1 'Wolf' to Debut at WF
Blokees officially announced that the BrickHeadz x Cyberpunk 2077 S1 'Wolf' will make its debut at the WF event.
Building blocksBlokeesLimited
OpinionArt Toy Industry Analysis: Triple Resonance of Demand, Supply, and Policy Drives Market Expansion
Art toys are shifting from functional to emotional consumption, with China becoming the largest and fastest-growing market. Vinyl plush and figures are core growth segments, with POP MART leading and Blokees and Kayou following. Policy support for IP economy drives industry expansion into high-value forms.
Blind boxFigures/GKVinyl plush
EventsBlokees Showcases 270+ Products at 2026 New York Toy Fair
Blokees participated in the NY Toy Fair from Feb 14-17, displaying 270+ products across 'Building Blocks' and 'Building Blocks Cars' categories, covering nearly 20 IPs like Transformers and Saint Seiya. The show highlighted彩模 of Transformers C0-2 'Thunder Racing', new characters in Saint Seiya Galaxy Edition Vol.4, and rich accessories for Rockman Overdrive Edition.
Building blocksBlokeesTransformers
EventsBlokees Showcases 270+ Products at 2026 New York Toy Fair
Blokees participated in the New York Toy Fair from Feb 14-17, showcasing 270+ products across 'Building Blocks People' and 'Building Blocks Car' categories, featuring IPs like Transformers and Saint Seiya. The event also displayed BFC contest works and new color prototypes, and announced the launch of the 2026 BFC contest.
Building blocksBlokeesTransformers
EventsBlokees Showcases 270+ Products at 2026 New York Toy Fair
Blokees displayed 270+ products at the New York Toy Fair from Feb 14-17, covering building blocks and model kits, and showcased BFC contest results.
Building blocksTransformersBlokees
IndustryBlokees Joins Multi-Province Regulators to Crack Down on Counterfeiting and Box Tampering
Blokees collaborated with market regulators in Guangdong, Zhejiang, and other provinces to shut down 15 fake sellers in 2025, targeting counterfeit Otameiden figures and tampered blind boxes. The official mini-program now features a verification function allowing users to check 16-digit anti-counterfeiting codes and full-case configurations.
RegulationBuilding blocksBlokees
EventsBlokees Showcases Building Block Cars and Multiple IP Figures at Nuremberg Toy Fair
Blokees displayed new building block cars and over 240 figures at the Nuremberg Toy Fair from Jan 27 to 31, featuring Transformers, Saint Seiya, and Rockman IPs, and announced the 2026 BFC contest season.
Building blocksTransformersBlokees
EventsBlokees Debuts Saint Seiya New Products at Sao Paulo Toy Show
Chinese brand Blokees debuted at Sao Paulo Toy Show with nearly 60 products. Saint Seiya Gold Zodiac full case launched globally in Brazil with 9 characters. Blokees accelerated global expansion in 2024, entering Southeast Asia, Europe, North America, and Latin America.
Shows/Pop-upsBuilding blocksTransformers
EventsBlokees Unveils Brick Car and Three Figure Series at WF2025
Blokees launched a new Brick Car category and three figure series at WF2025, showcasing 40+ new products and nearly 30 BFC works to fulfill its global strategy.
Building blocksBlokees
IndustryBlokees Global Partner Conference: Building a 'Product Ecosystem' to Start a New Decade of Global Development
In 2025, the Blokees Global Partner Conference themed 'New Starting Point, New Journey' was held, with many industry partners gathering to witness Blokees' innovative results and future layout under the 'Three-All Strategy'.
Global expansionBlokees
EventsBlokees Brings Multi-IP Building Blocks to Nuremberg Toy Fair
From Jan 28 to Feb 1, Blokees showcased multi-IP building blocks and BFC creator works at the Nuremberg Toy Fair, highlighting its global strategy.
Building blocksBlokeesShows/Pop-ups