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Blind-box series, secrets and full-case buys.

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ReleasesTakara Tomy Arts releases Disney & Pixar ‘Nui Pan’ bread-shaped plush series, launching Feb 15 2025

Takara Tomy Arts will launch the ‘Character Bakery Nui Pan’ line on February 15 2025, featuring 22 bread-shaped plush figures of Disney and Pixar characters across two sub-lines (plush S and chain-strap mascots) priced between ¥2,200 and ¥2,640. The release is accompanied by original-art accessories such as enamel badges, sticker sets and three-piece acrylic keychains, available through toy and hobby retailers and online stores across Japan.

多美 Arts（PR TIMES） · Original ↗ ·
Vinyl plushDisneyBlind box

OpinionFrom Niche Hobby to Industry: Nine New ACG Business Ecosystems

The report notes China's ACG user base reached 503 million in 2024 with a market size near 600 billion. It analyzes nine new business ecosystems including themed dining, merch economy, fan creation, training, cosplay, virtual idols, concerts, city landmarks, and IP tourism.

36氪 · Original ↗ ·
MerchBlind boxArt toys

OpinionPOP MART’s LABUBU Wins Yahoo! Search Award 2024 Next Break Product Category

POP MART Japan announced that its flagship IP LABUBU was selected as the Next Break Product in the Yahoo! Search Award 2024. LABUBU, a character from the THE MONSTERS series, has gained global buzz through influencer posts on social media. The award is based on search data from January 1 to October 1 2024, showing a significant rise in its search volume compared with the previous year.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
Blind boxAnalysisLABUBU

EventsPOP MART Japan Booth Debuts at Tokyo Comic Con 2024 with Exclusive Blind Boxes and Merchandise

POP MART Japan will host a booth at Tokyo Comic Con 2024 from December 6‑8 at Makuhari Messe, featuring a range of exclusive items. Highlights include an Albus Dumbledore figure voiced by Jude Law, a MOLLY × DC Joker blind box, Japan‑first releases of Peach Riot figures and the DIMOO HUNTER PLUS blind box. Purchasers at the booth receive a limited‑edition DIMOO original bag plus a blind box while supplies last.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
Blind boxPOP MARTMOLLY

EventsTakara Tomy Arts to Open Theme‑Park Gacha Store “Gacha World” in Tokyo on November 22, 2024

Takara Tomy Arts and its subsidiary Penny will open a large‑scale gacha specialty store called “Gacha World” inside TOYLO PARK at Ito‑Yokado Ario Kameari in Tokyo’s Katsushika Ward on November 22, 2024. The venue will feature 501 gacha machines and paper‑board installations such as a roller‑coaster, castle and Ferris wheel, creating an immersive amusement‑park‑style experience and marking the group’s first major store using recyclable paper displays.

多美 Arts（PR TIMES） · Original ↗ ·
Theme parksShows/Pop-upsCards/TCG

ReleasesPOP MART to Open Diver City Store in Tokyo’s Odaiba on November 9

POP MART announced that its new Diver City store on the second floor of DiverCity Tokyo Plaza in Odaiba, Tokyo, will open on Saturday, November 9 2024, with weekday hours of 11:00‑20:00 and weekend hours of 10:00‑21:00. The opening features Japan‑first releases of AZURA The Wing, LILIOS LiLi and CRYBABY THE CRACKED PEANUT blind boxes, plus campaigns such as a 13th‑anniversary sticker set for followers and gift‑away masking‑tape or shoulder‑bag bundles for purchases over ¥6,000 and ¥12,000 respectively.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
Blind boxNew releasePOP MART

EventsPOP MART’s Umeda Daimaru Store Opens on October 12 with Japan‑First Limited Blind Boxes

POP MART’s new store in Osaka’s Umeda Daimaru will open on October 12, 2024, operating from 10:00 to 20:00. The opening features 30 limited‑edition LABUBU DIVER blind boxes (re‑release) and 50 Japan‑first PUCKY Ink Flower blind boxes. The first 1,000 TikTok followers receive a PEACH RIOT sticker, and the first 300 customers spending ¥12,000 or more get a THE MONSTERS shoulder bag.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
LimitedNew releaseBlind box

ReleasesPOP MART Japan launches AnyGift e‑gift service

POP MART Japan announced the integration of AnyReach’s ‘AnyGift’ e‑gift service into its online shop. The service lets customers send a gift link via LINE or email without needing the recipient’s address, covering popular blind‑box items such as THE MONSTERS FALL IN WILD plush pendants and the CRYBABY × Powerpuff Girls series. This aims to lower gifting barriers, improve the buying experience and potentially boost sales.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
Blind boxNew releasePOP MART

ReleasesPOP MART Opens First Japan Store in Harajuku on July 16, 2022

POP MART opened its first Japan store, POP MART Harajuku, in Tokyo’s Harajuku district on July 16, 2022. The shop showcases around 200 items, including the MOLLY × INSTINCTOY Erosion Molly Costume, the SKULLPANDA Ancient Castle series that once sold out in seconds in China, and offers Japan‑exclusive limited models and interactive experiences. It also features a POP BEAN fill‑your‑own station, limited‑time gifts, and operates daily from 11:00 to 20:00, drawing crowds of designer‑toy fans.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
New releaseGlobal expansionBlind box

EventsPOP MART to Open Two Shibuya Pop‑Up Stores on Oct 1‑2 and Launch Fifth Japanese ROBO SHOP on Oct 2

POP MART Japan announced that two pop‑up stores will open in Shibuya – one at PARCO on Friday, Oct 1, and another at MAGNET by SHIBUYA109 on Saturday, Oct 2. On Oct 2 at 10:00 the fifth Japanese ROBO SHOP will start operating in Aeon Mall Kawaguchi, offering a gift of a blind box for every three items purchased and free‑shipping coupons for all shoppers.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
Blind boxShows/Pop-upsPOP MART

EventsPOP MART ROBO SHOP vending machine debuts in Odaiba on April 10 with exclusive giveaway

POP MART Japan announced that its ROBO SHOP vending machine, already deployed in over 1,300 locations across China, will make its Japan debut on Saturday, April 10 at DiverCity Tokyo Plaza in Odaiba. During the opening, shoppers who buy three items can enter a lottery to win limited‑edition LABUBU Maneki‑Neko, SKULLPANDA Shopaholic figures and a non‑sale PUCKY keyring. All buyers also receive a ¥500 discount coupon, and purchases over ¥10,000 earn a ¥1,500 coupon for the online store.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
LimitedNew releaseRetail

IndustryPOP MART launches Japan subsidiary and releases Japan‑exclusive LABUBU Maneki‑Neko at ¥2,990 on August 7

POP MART established its Japanese subsidiary POP MART JAPAN and opened an official e‑commerce site and a pop‑up shop at Shibuya Loft on August 7, 2020. On the same day it launched its first Japan‑exclusive item, the LABUBU Maneki‑Neko, priced at ¥2,990, limited to 200 pieces with a purchase cap of two per customer. The limited stock is split equally between the online store and the pop‑up shop, with further updates to be announced on social media.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
LimitedGlobal expansionBlind box

ReleasesPOP MART launches Valentine‑themed POP BEAN set at Ikebukuro PARCO, priced at ¥2,255

POP MART Japan held a Valentine’s POP BEAN event at its Ikebukuro PARCO store from February 1 to February 16 2025, with the set priced at ¥2,255 (tax included). During the event shoppers can choose nine specially designed POP BEAN figures, placed in a heart‑shaped case, and receive a random character mirror or clip as a gift when spending ¥5,500 or more.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
LimitedBlind boxPOP MART

ReleasesTakara Tomy Arts to Release Blythe Miniature Package Capsule Toy Series in Late December 2024

Takara Tomy Arts will begin rolling out the Blythe Miniature Package Collection capsule toys in late December 2024, selling five anniversary editions for ¥300 each at vending machines in hobby and mass‑market stores across Japan. Each 56 mm figure reproduces the original packaging with printed plates, transparent stickers and a color‑matched ball chain, faithfully mirroring the limited‑edition releases from 2017 to 2021.

多美 Arts（PR TIMES） · Original ↗ ·
Blind boxLimitedRaffle/Restock

ReleasesTakara Tomy Arts releases Oise-san “Oiyome Spray” mini keychain, to launch in capsule vending machines nationwide in late December 2024 at ¥300 each

Takara Tomy Arts announced that the ‘Oise-san Oiyome Spray Mini Keychain’ will be released in capsule vending machines nationwide from late December 2024 at ¥300 each. The 27 mm × 43 mm keychain comes in five variants, including a limited design sold only at Ise Grand Shrine’s outer store, and features a pressable spray head and a scented sheet that releases the original fragrance when opened. It is aimed at users aged 15 and above who want a portable way to enjoy the brand’s cleansing scent.

多美 Arts（PR TIMES） · Original ↗ ·
Blind boxRaffle/Restock

ReleasesPOP MART releases Japan‑only YUKI blind box series on August 16, priced at ¥1,650 per piece

POP MART Japan launched the YUKI Japanese‑style blind box series on August 16, 2024, priced at ¥1,650 per piece or ¥13,200 for an assortment box. The line reimagines the YUKI character with local motifs such as kompeito candy, Inari fox, wind chimes, and includes secret figures like Daruma and Mount Fuji.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
Blind boxPOP MART

EventsPOP MART Japan’s AZURA Pop‑Up Shop Opens July 19‑August 4 at Shibuya PARCO

POP MART Japan announced a limited‑time AZURA pop‑up shop at Shibuya PARCO’s 5th‑floor space from July 19 to August 4, 2024. The shop will debut Japan‑exclusive blind‑box series ‘AZURA A Dream about Stars’ and the ‘AZURA Dream Key’ blister, with limited stock. Designer TWO CLOUDS will hold a signing event on July 27, with attendance determined by a LivePocket lottery.

泡泡玛特日本 POP MART JAPAN（PR TIMES） · Original ↗ ·
Blind boxNew releasePOP MART