Pop Mart partners with Sony for LABUBU film adaptation

Latest：Pop Mart partners with Sony for LABUBU film adaptation.

Story so far

On September 30, 2026, Pop Mart announced a partnership with Sony to adapt LABUBU from a blind box character to a film. The company aims to build a cross-industry IP ecosystem through POP Bakery, collaborations, and digital experiences, using data and artist co-creation to drive growth. AI-generated

Heat over time

Reports (1)Summaries are AI-generated

OpinionPOP MART partners with Sony to bring LABUBU to the big screen

POP MART is partnering with Sony to bring LABUBU from blind boxes to the big screen. The company is building a cross-format IP ecosystem by opening POP Bakery, expanding collaborations, and adding digital experiences, while using data and artist collaboration to drive growth.

Bing News: Pop Mart · Original ↗ · 16 h ago

Blind boxPOP MARTLABUBU