MINISO & Li Yuchun Co-create IP CHOUCHOU

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On Sept 29, 2026, MINISO and Li Yuchun announced their co-created IP CHOUCHOU. The 'imperfect' design, with Li's deep involvement, is seen as a new sample for Chinese original IPs going global. AI-generated

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OpinionMINISO and Li Yuchun Co-create IP CHOUCHOU: Defying Perfectionism with 'Imperfection'

The co-created toy IP CHOUCHOU, featuring an 'imperfect' image, has garnered market attention. With Li Yuchun deeply involved in the design, it is seen as a new sample for Chinese original IPs going global.

Bing News: 迪士尼 潮玩 联名 · Original ↗ · 23 h ago

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