China's Designer Toys Market to Hit 100 Billion by 2026

Latest：Report: China's designer toys market to exceed 100 billion by 2026.

Story so far

On Sept 23, 2026, industry reports forecast China's designer toys market will exceed 100 billion. Brands like POP MART and TOP TOY are increasing original IP investment. However, homogenization in vinyl plush categories poses challenges, requiring a balance between industrialization and innovation. AI-generated

Reports (1)Summaries are AI-generated

OpinionOriginal IPs Breakthrough: From Billion-Yuan Market to Homogenization

China's designer toy market is projected to exceed 100 billion yuan in 2026, with brands like POP MART and TOP TOY increasing original IP investment. The industry faces homogenization in categories like vinyl plush, requiring brands to balance industrialization with continuous innovation.

Bing News: 潮玩品牌 · Original ↗ · 2026-09-23

Blind boxFigures/GKVinyl plush