Card Brands Break Through: Kayou on Spring Festival Gala and Pokémon's Record Sale

Kayou gave away 20,000 sets of horse-themed cards for 1 cent at the 2026 Spring Festival Gala, while a Pokémon card sold for 114 million RMB. The article compares these events, noting the card category is expanding its consumer base, and analyzes the strategies of Kayou, Suplay, and Hitcard regarding national trend IPs and financing. AI-generated

Why it matters：Analyzing how card brands are expanding beyond niche markets through cultural events and IP strategies.

Source：Bing News: 卡牌 卡游 集卡社 · Read the original ↗