Industry新浪网
TOP TOY US Flagship Store Officially Opens in Times Square

TOP TOY opened its first US store in Times Square on June 26, 2026, becoming the first Chinese designer toy brand to operate locally. The 158-square-meter store features themed zones for Nommi, Disney, and Sanrio, adopting a 'global IP + local adaptation' strategy. AI-generated
Why it matters:TOP TOY opens its first US store in Times Square, marking the entry of Chinese designer toys into North America.
Global expansionRetailTOP TOY
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