IP & collabsBing News: LABUBU
LABUBU Debut at 2026 FIFA World Cup Opening Ceremony, Netizens Call It 'Chinese Starting Lineup'

LABUBU, the first Chinese art toy IP invited to the World Cup opening ceremony, appeared in Mexico City. POP MART and FIFA launched a collaboration series, transforming LABUBU into a blue football hero. AI-generated
Why it matters:LABUBU, the first Chinese art toy IP invited to the World Cup opening ceremony, leverages the global sports event to boost brand influence.
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