Every toy-industry item we collected, newest first.
Summaries are AI-generated
The global designer toy market reached 50.3 billion USD and China 82.5 billion in 2025. Mid-2026 reports indicate slowing growth, with emotional consumption driving the industry toward the trillion-yuan threshold.
奇梦岛9月20日发布WAKUKU“怪上头”系列毛绒手办盲盒，包含6个常规款、1个惊喜款和1个隐藏款，隐藏款大娃抽取概率为1/360。该系列以“呆毛”发型为设计灵感，契合“10后”学生群体的流行趋势。
奇梦岛9月20日发布WAKUKU“怪上头”系列毛绒手办盲盒，包含6个常规款、1个惊喜款和1个隐藏款，隐藏款抽取概率为1/360。该系列以“呆毛”发型为灵感，契合年轻群体情绪需求。
Zsiga's 'Life Show' MINI figures are released at 89 yuan, selling out quickly with high social media engagement. The analysis suggests this price drop from 399 yuan validates the mass-market potential of high-interaction categories, potentially becoming a major category after plush toys.
POP MART reported 2026 H1 revenue of 17.17 billion yuan and net profit of 5.04 billion yuan, falling short of analyst expectations for 19.98 billion yuan and 6.64 billion yuan. The stock fell over 8% the next day, hitting a five-month low.
The 10th IBTE Indonesia International Toy, Stationery, and Baby Products Expo will be held from August 18 to 21, 2027, at the Jakarta International Expo with an exhibition area of 20,000 square meters.
On September 17, TOPTOY launched the new collaborative IP SISI at Shenzhen Bay MixC and Shanghai People's Square Raffles City, testing a new content-and-scenario strategy through pop-up activities.
The IBTE Indonesia International Toy and Art Toy Exhibition will be held from August 18 to 21, 2027, in Jakarta, covering 20,000 square meters with over 1,000 booths and expecting 40,000 international buyers. The event features categories like building blocks, blind boxes, figures, and anime merch, aiming to provide a B2B platform for Chinese companies to enter the Southeast Asian market.
Japanese e‑commerce platform Mercari announced on Tuesday a temporary ban on listing Pokémon 30th‑anniversary cards, citing safety concerns. The restriction triggered a 6.4% drop in the stock on Wednesday, followed by a rebound of over 4% on Friday, outpacing the Nikkei 225. The move comes amid a global Pokémon card boom, highlighting how platform policies can sway market sentiment.
Hot Toys and Sideshow have released a 1/6 scale collectible figure of the jetpack trooper from the Star Wars Jedi: Survivor video game.
LABUBU's global popularity boosted POP MART's 2026 first-half revenue by 23.8%, with its THE MONSTERS series contributing 26% of total revenue. The article dissects the supply chain from IP development to manufacturing, logistics, and e-commerce, confirming business relationships with three listed companies: POP MART, Ecmoho, and Aoki Technology, while warning investors to distinguish between online rumors and actual performance impact.
Multiple listed companies have returned to focusing on toys after diversification setbacks. Quantum Song's Q2 toy revenue was 65.78 million yuan, with 2026 fiscal year revenue expected to reach 750-800 million yuan. Sixteen companies, including POP MART, Blokees, TOP TOY, Bilibili, Nine Tree, Kayou, Aofei Entertainment, Meili Shi, Meileya, Starlight Entertainment, Qimeng Island, Cai Xing Toys, Huali Technology, Gaole Shares, Shifeng Culture, and Katao, all reported over 100 million yuan in toy revenue in the first half of the year.
Kotobukiya Co., Ltd. announced it will open a temporary store, Kotobukiya Diversity Tokyo Plaza, on the 5th floor of DiverCity Tokyo Plaza in Odaiba in early November 2026. The shop will showcase and sell model kits, figures and exclusive items with store‑specific bonuses, following the concept of ‘see, touch, take home’. The initiative aims to attract both domestic and international visitors, boost brand visibility and create new customer touchpoints.
AmiAmi’s own brand amie will release decorative ‘Pikuria Plate Collection premium’ and ‘Sparkle* Chain Acrylic’ items for four OTOMEITE titles—Code:Realize, Collar×Malice, Piofiore no Banshou and 9 R.I.P. sequel—in December 2026. Each Pikuria plate costs ¥605 (a 5‑card box ¥3,025) and the chain acrylics are ¥1,760, featuring 1 mm thick acrylic, foil stamping and holographic details. Pre‑orders are now open on AmiAmi’s online shop and physical stores, offering fans a chance to secure these limited‑edition accessories.
Oom Co., Ltd. will host a Yogoods×AmiAmi POPUP SHOP for the ‘Dolls Frontline 2: Exilium – Cooperation Supply’ series at the AmiAmi Akihabara Radio Kaikan store from September 20 to October 4, 2026, selling the new items. Customers who spend ¥2,500 (tax included) on eligible products will receive a random bookmark‑style character card from a set of six, while supplies last. Six life‑size panels will also be on display for fans to photograph.
Japan’s online marketplace Mercari saw its shares swing sharply after announcing a temporary listing ban on Pokémon’s 30th‑anniversary cards. The stock fell 6.4% on Wednesday, recovered 1.4% on Thursday, and jumped more than 4% on Friday, outpacing the Nikkei 225.
Takara Tomy Arts will launch the arcade game “Onegai Aipuri 4-dan” on Oct 1, adding buzzrium‑clad Aipuri cards for the Smile Heart and Pure Heart teams and a Narumiya Characters collaboration. The foil‑and‑hologram cards will be distributed from Oct 3 and Nov 7, with each play costing ¥100 (tax included).
Sega’s TV anime ‘Shunkashūtō Daikōsha Haru no Mai’ will release three XStellar prize figures in September. ‘Hanaba Hinagiku’ ships from September 11 at about 9 × 20 cm, while ‘Himetaka Sakura’ and ‘Yōzakura Ruri’ follow on September 18 at roughly 9 × 20 cm and 8 × 20 cm respectively. Additional mascots and badge sets will also be available.
Good Smile Company, via AmiAmi, is offering the Nendoroid Plus “Kitagawa Umi (Raba Masukotto)” for 1,500 JPY, slated for a March 2027 release. The character originates from the TV anime ‘Sono Kisekae Ningyou wa Koi o Suru’, stands about 70 mm tall, is made of PVC, and is positioned as an affordable mini‑figure suitable for display or on‑the‑go. Fans can pre‑order through AmiAmi’s online shop or physical stores, with shipments to follow based on reservation numbers.
Kaiyodo announced that a Revoltech figure of Joshua Astraea from The Legend of Heroes: Trails in the Sky SC will be released in March 2027 at a retail price of ¥11,000 (tax included). The 150 mm figure comes with five interchangeable facial expression parts, a pair of twin swords that can switch between normal and illuminated blades, and accessories such as a harmonica. Customers who reserve the figure at Kaiyodo’s own stores will receive an exclusive “gritted‑teeth” face as a bonus.
SAMR released six cases involving false advertising, counterfeit goods, and high spending by minors in blind boxes.
Good Smile Company’s Nendoroid of Fern from ‘Sousou no Frieren’ in a winter outfit is now available for pre‑order on AmiAmi at a suggested price of ¥3,900, with a planned release in January 2027. As part of the ‘Basic’ line, it retains full articulation and face‑swap compatibility, and can be reserved online now.
Kaiyodo will release a Revoltech Ocelot figure from KONAMI’s METAL GEAR SOLID Δ: SNAKE EATER in April 2027, priced at ¥12,100. The 165 mm tall figure features full-body articulation, two standard revolvers, a silver premium revolver, a knife, and two gun‑play effect accessories, and a “gritted‑face” bonus is included for reservations at Kaiyodo’s flagship stores.
GOOD SMILE COMPANY released the new 3D action game “Patlabor the Case Files” for PS5 and PC on September 17, 2026. Steam and Epic Games Store offer a 10% discount for the first 14 days. The title supports Japanese, English, Chinese (Simplified/Traditional) and Korean, and will be showcased with a demo booth at TGS 2026.
Bandai launches a glow-in-the-dark T-shirt series for Gundam, featuring three designs: 'Last Attack', 'Char Custom Zaku II', and 'Haro'. Adult and children's sizes are available.
The UK Pokémon Center notified customers that orders for the Pokémon TCG: 30th Anniversary will be delayed to mid-to-late November. The series launched globally on September 16 and includes foil cards, 30 Pikachu illustrations, and an RGB Mew card.
LEGO has officially unveiled the new LEGO Icons Dragon Ball Shenron & Goku set, slated to ship on November 4 for US$179.99. The 1,764‑piece set includes a Kid Goku minifigure and allows builders to position Goku on his cloud or interact with Shenron. LEGO Japan teased the set on September 22, and LEGO Insider members can pre‑order on November 1.
Lego released multiple new sets in September 2026, including a 12-figure minifigure blind box, Brickheadz gremlins, a Star Wars Advent Calendar, a Santa countdown clock, a Nike Air Force 1 x Lego set, La Catrina for Day of the Dead, the Hubble Space Telescope, and the Batman Returns Batmobile, with some available for purchase or preorder.
The Pokémon Legends: Arceus 30th Anniversary trading card set officially launched, with retailers like GameStop selling the $49.99 set for $169.99, sparking overnight queues and 'ghost chair' disputes.
The SAMR released 6 typical cases of illegal blind box operations, including false ads for recharge, private payments after livestream referrals, blind box apps used for gambling, and sales of unverified blind bags near schools.
