Every toy-industry item we collected, newest first.
Summaries are AI-generated
miHoYo launches 4.5 version merch on Sept 16 at 20:00 on Tmall, miHoYo, and Douyin, featuring the 1/7 Nua Mei figure, Jing Yuan action figure, Fengjin apparel, and various blind boxes.
Kotobukiya has opened pre‑orders on AmiAmi for the Vector Tactical Bunny 1/7 figure from Dolls Frontline 2: Exilium, priced at ¥23,100 and slated for release in May 2027. The figure stands about 270 mm tall and includes interchangeable bunny ears, a submachine gun, knife and other accessories, showcasing detailed craftsmanship. Customers can order through AmiAmi’s online store or its physical locations.
AmiAmi has opened pre‑orders for the 1/8 scale Mira Maxwell figure from Tales of Xillia, slated for release in April 2027 with a suggested retail price of ¥26,400 (tax included). Produced by Kotobukiya in PVC, the figure features clear parts for detailed hair and a base adorned with a four‑color magic circle.
MegaHouse will launch the upgraded “Butaminton DX Red & White Pig Battle” in mid‑September 2026 for ¥6,578 (tax‑incl.). The pig paddles are about 300% larger than the original and come with new red‑white team rules, mini shuttlecocks and a redesigned net, boosting the game’s impact and party feel.
Takara Tomy will release the first two PLARAIL “Gotouchi Vehicle Series” sets on September 19 2026 in physical stores in the Kanto and Kansai regions – “Asakusa Tokyo Metro Ginza Line 1000 & Kaminarimon” and “Kyoto Keihan 10000 & Fushimi‑Inari Shrine”, each priced at ¥4,180 (tax‑incl.). Each set includes a scenery piece, the respective train model and two region‑specific PLARAIL figures, and is sold only at designated brick‑and‑mortar shops, not online.
Good Smile Company began a 72‑hour early access for Patlabor the Case Files on PS5 on Sept 14 2026, offering both a digital deluxe and standard edition. The game supports Japanese, English, Simplified/Traditional Chinese and Korean, and will launch on PC (Steam, Epic) on Sept 17 2026.
POP MART released its 2026 interim results on August 20, with revenue rising 23.8% to 17.173 billion yuan, while net profit growth slowed to 9.5% and gross margin stood at 69%.
The ONE PIECE DAY'26 event was held at Makuhari Messe on August 22‑23, featuring a large figure exhibition. Highlights included MegaHouse’s WALLSTAR series, Bandai’s S.H.Figuarts “Adventure Dawn” line, and NBA‑collaborated limited figures, with some items already open for reservation by fans worldwide.
Broke Piggy Games will take place on November 14, 2026, at DCON Vegas with a 12,500 sq. ft. venue. Last year's 3,000 sq. ft. party sold out, and this year they are upgrading to an indoor/outdoor space.
The State Administration for Market Regulation (SAMR) announced six cases of illegal blind box operations, involving false advertising, counterfeit products, and high spending by minors.
Toy Art Gallery will host HOMEGROWN SOFUBI 2 this Saturday, September 12th, celebrating the DIY Sofubi scene.
COAL launches a new premium vinyl art toy Coally on Kickstarter. The figure features a glossy black vinyl finish, white gloves, a skull-like face, long rabbit ears, and a cracked red heart on the chest.
Miniso founder Ye Guofu stated that the store's daily sales have exceeded POP MART's, which is just 10 meters away. Miniso is transforming into a toy retailer through large-format stores and affordable IP products, directly competing with POP MART.
The SAIC released six cases involving false advertising, selling unverified products, and suspected online gambling. Lawyers warn that cashable or buyback blind boxes may constitute online gambling, urging consumers to avoid marketing traps and keep evidence for disputes.
AmiAmi has opened pre‑orders for the Zenless Zone Zero ‘Hoshimiya Akatsuki’ Ver. 1/8 figure, priced at ¥8,360. The APEX‑produced figure stands about 18.5 cm tall including its base and is slated for release in July 2027. Customers can reserve it through AmiAmi’s online shop or physical stores.
Japanese hobby retailer AmiAmi (Ōami Co.) has opened pre‑orders for the Touhou Project “Reverse Palm Spirit” figures of Reimu Hakurei and Marisa Kirisame in cute child‑size designs. The figures are priced at ¥20,900 (tax included) and are slated for release in November 2027, standing about 150 mm and 180 mm tall respectively, made of PVC and ABS with dedicated bases. Each purchase also includes a special base and an acrylic key‑chain set.
Sanrio Puroland will run the “PUROMONSTERSCRAMBLE” Halloween event from Sep 11 to Nov 3, 2026, featuring its first collaboration with POP MART’s LABUBU and a 360° immersive live show “PUROMONSTERSCRAMBLE PARTY.” The run also includes a DJ show, a horror‑themed boat ride, limited‑edition décor, merchandise and themed food.
SAMR released six cases of blind box violations, including false advertising, counterfeit goods, illegal sales, and failure to disclose rules. Cases involve Huai'an Qiangshi's false ads, Wuxue Hongyu Gong's fraud, Hangzhou Huanqu's harm to public interest, Shanghai Ouxiaoji's failure to disclose rules, Dancheng Ji Meng's sale of unqualified products, and Yiwu Liu's sale of infringing card blind boxes.
The State Administration for Market Regulation released six cases of illegal blind box operations, involving false advertising, counterfeit goods, and inducement of high spending by minors.
AmiAmi, operated by Daibo Co., has opened pre‑orders for the “Zenless Zone Zero” Gigen Sōkei Walking Alone Ver. 1/7 figure, priced at ¥49,940. The 1/7 scale figure stands about 46 cm tall including its base, is made of PVC and ABS, and comes with a stamp accessory, with release slated for November 2027. Pre‑orders are available through AmiAmi’s online shop and physical stores.
AmiAmi (operated by Daiko Co.) is now taking reservations for two Nendoroid Plus figures – “Neko Neko” and “Neko Neko Garden Party Ver.” – from the anime The Apothecary’s One Talk, priced at ¥1,500 and ¥1,550 respectively (tax included). Produced by Good Smile Company, the PVC figures stand about 70 mm tall and are slated for release in March 2027.
The State Administration for Market Regulation released six cases of blind box violations, including false advertising, counterfeit goods, and unlicensed operations. A company in Jiangsu was fined 200,000 yuan for false advertising, a Shanghai restaurant was fined 15,000 yuan for failing to disclose hidden item probabilities, and a dealer in Yiwu was fined 610,000 yuan for selling counterfeit card blind boxes featuring Sanrio and Ultraman trademarks.
Good Smile Company, via AmiAmi, announced the figma figure of “Leopard” from the TV anime Magical Girl Dreaming, slated for release in December 2027 with a suggested retail price of ¥11,000 (tax included). The 135 mm tall figure includes interchangeable expression parts—normal, happy, and taunting—as well as optional arms and a gun, catering to anime collectors.
Good Smile Company is offering pre‑orders for two Silent Hill f Nendoroid figures, “深水雛子” and “狐面の男”, through AmiAmi. The figures are priced at ¥6,900 and ¥7,200 respectively and are slated for release in March 2027, each featuring interchangeable facial expressions and optional accessories.
AmiAmi has opened pre‑orders for the Overlord character Naberal Gamma in a Black Bunny 1/4 scale figure, priced at ¥39,600 and slated for release in February 2027. The plastic figure stands about 320 mm tall, features fabric mesh stockings, and can be displayed alongside the previously released Black Bunny versions of Albedo and Charteia.
AmiAmi has opened pre‑orders for the Azur Lane “Anchor Dormitory” 1/8 scale figure, priced at ¥8,500 (tax included). Produced by Good Smile Arts Shanghai, the figure stands about 229 mm tall, includes a dedicated base, and is slated for release in June 2027 in the market.
Good Smile Company, via the Japanese hobby retailer AmiAmi, is offering the 1/7 scale Hatsune Miku Symphony 10th Anniversary figure for pre‑order at a reference price of ¥55,000 (tax included). The figure stands about 370 mm tall, comes with a dedicated base, and is made of high‑quality plastic, with the sculpt by Katahara Itashi and painting by “Pan‑loving Housewife”. It is slated for release in January 2028, and can be ordered through AmiAmi’s online shop or physical stores.
AmiAmi announced that, starting in late June 2026, it will implement BIMI (Brand Indicators for Message Identification) so that its official logo appears in the inbox of supported email services. Combined with SPF, DKIM and DMARC authentication, the measure aims to make it easier for customers to verify legitimate emails and reduce phishing risks.
AmiAmi (Oomi Co., Ltd.) has opened reservations for the Chainsaw Man Reze Arc Makima Nendoroid, priced at ¥9,800 (tax included). Produced by Good Smile Company, the figure stands about 140 mm tall, comes with interchangeable clothing and a magnetic base, and is slated for release in February 2027.
AmiAmi has opened pre‑orders for the ‘Dorothy’ Hyper Body figure from the mobile game NIKKE, priced at ¥18,500 (tax included). Standing about 150 mm tall, the figure includes four interchangeable facial expressions, a weapon and mechanical wing accessories, and is slated for release in October 2027.
