IP & collabs52TOYS Teams Up with PhantomGlobal for Speedy Crossover: NOOK-Themed Race Car Debuts at Zhuhai
52TOYS and PhantomGlobal have launched a crossover partnership, creating a NOOK-themed race car for the 2026 China GT Zhuhai round.
52TOYS
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IP & collabsGood Smile Company opens pre‑orders for limited Nendoroid Akitaneru & Yowane Haku expression parts
Good Smile Company’s official Nendoroid Face Maker service began accepting reservations on July 23 2026 for limited‑edition expression parts featuring the Nendoroid Akitaneru and Yowane Haku characters. A total of six face parts are available in single or two‑piece sets, with the reservation period running until October 29 2026, and a X campaign offers a chance to win a 50% discount coupon.
Figures/GKHatsune MikuLimited
IP & collabsLABUBU Debut at 2026 FIFA World Cup Opening Ceremony, Netizens Call It 'Chinese Starting Lineup'
LABUBU, the first Chinese art toy IP invited to the World Cup opening ceremony, appeared in Mexico City. POP MART and FIFA launched a collaboration series, transforming LABUBU into a blue football hero.
AnalysisBlind boxPOP MART
IP & collabsKotobukiya Announces First Smartphone Game “ArcanaDea – Gleam Gatherers –” for the ArcanaDea Series, Pre‑registration Opens Ahead of 2026 Release
Kotobukiya announced that the popular ArcanaDea (アルカナディア) model series will receive its first smartphone action game, “ArcanaDea – Gleam Gatherers –” (AGG), slated for a 2026 release, and that pre‑registration is now open on the official site. Rewards will scale with the number of registrants and will be distributed after launch.
IP & collabsKotobukiya announces new Arcanadea comic, Yuru Kana Season 3 and model contest
In its June 11 press release, Kotobukiya announced the first chapter of the new Arcanadea comic “Arcanadea BURNING BRIGHT!” released on the official site, the launch of Yuru Kana Season 3 on June 10, and the schedule for the inaugural Arcanadea model contest. The announcement also confirmed that Mikako Komatsu will voice the character Charmed, and introduced new dioramas such as Ornera alongside upcoming model releases.
IP/CollabFigures/GK
IP & collabsGood Smile launches limited Nendoroid Persona 5 Royal protagonist expression parts (June‑August)
Good Smile’s official Nendoroid Face Maker service is collaborating with the popular Nendoroid Persona 5 Royal protagonist Uniform Ver. basic, releasing six exclusive expression parts sold in two‑piece sets from June 6 to August 27, 2026. Customers can order them through the official website, and a weekly campaign on the service’s X account offers seven 30%‑off coupons to lucky participants.
Figures/GKLimited
IP & collabsGood Smile Company unveils artist-collaboration music videos and collaboration details for the new smartphone game Tokyo Revengers UNLIMITED
Good Smile Company announced the first set of ultra‑luxury artist‑collaboration music videos for its new smartphone game Tokyo Revengers UNLIMITED, tying each track to the four factions from the TV anime. The song “Outsider UNLIMITED Remix” will debut in‑game on August 3, 2026, with a collaboration event slated for early September 2026, and new merchandise will arrive at the Good Smile FEST 2026 game exhibition on June 13.
IP & collabsGood Smile Company launches the Gattai‑Shin series project, with robot toy pre‑orders starting June 12 2026 at ¥29,500
To mark its 25th anniversary, Good Smile Company has launched the new “Gattai‑Shin” project, with the original anime “Beast King Warrior Dandevine” slated to begin broadcasting in October 2026. The company’s Mecha‑Suma label will also release the first robot toy “THE Gattai DX Dandevine” at a special price of ¥29,500, with pre‑orders opening on June 12 2026 at 12:00 JST. A MODEROID action model of Dandevine will be available for ¥5,500, also starting pre‑order on the same date.
IP/Collab
IP & collabs52TOYS Partners with China International College Student Fashion Week, Appoints Lilith as Trend Ambassador (June 2026)
52TOYS partnered with the China International College Student Fashion Week, appointing its original IP Lilith as the “Trend Ambassador.” The collaboration features a design contest, a pop‑up shop, and a runway appearance, showcasing Lilith’s cross‑over appeal in creation, sales, and fashion.
52TOYS
IP & collabs52TOYS NOOK joins Changan Q05, bringing a toy store vibe to Beijing Auto Show
52TOYS' original IP NOOK partners with Changan Q05 at the Beijing Auto Show, creating a joint zone with interactive activities and a photo booth.
52TOYS
IP & collabsKotobukiya x Favorite “Tabi Makura Yoka Matching Jersey” Productization Challenge Launch – Production Confirmed When Reservations Reach Target, ¥22,000 (tax excl.)
Kotobukiya and Favorite have launched a productization challenge for the “Tabi Makura Yoka Matching Jersey,” with production to be confirmed once a set reservation target is met; the item is priced at ¥22,000 (tax excluded). The jersey‑style loungewear is made of jersey fabric, comes in pastel‑blue “Shiawase no Kumo‑iro” and black “Mayonaka no Hoshizora” colors, is one‑size‑fits‑all and features a detachable ribbon.
Art toysVinyl plush
IP & collabsGood Smile Company Opens Pre‑Orders for Patlabor the Case Files PS5 Edition, Limited Special Edition Includes White Griffin Model Kit
Good Smile Company has opened pre‑orders for the PlayStation 5 packaged version of Patlabor the Case Files. The limited special edition, available only through the company’s official shop, includes an original soundtrack CD and an exclusive white Griffin model kit. The game supports Japanese, English, Chinese and Korean, featuring dual‑perspective missions, over 20 levers and a simulator mode for shooting training.
LimitedIP/Collab
IP & collabs52TOYS Original IP Lilith Appointed Trend Ambassador for China International College Student Fashion Week
52TOYS' original IP Lilith is appointed as the Trend Ambassador for the China International College Student Fashion Week. The collaboration features a design competition and a pop-up store, injecting trend energy into the event.
52TOYS
IP & collabsTakara Tomy Arts launches new Pokémon Frienda TVCM featuring “sleeveless lab coat” wild doctor, airing April 10 2026 nationwide
Takara Tomy Arts will broadcast a new Pokémon Frienda TVCM for the “Debut Support Campaign” nationwide on April 10 2026, starring talent Sugi‑chan as a wild doctor. Starting April 11, players can select one of three starters—Nyaoha, Cyndaquil or Piplup—and name it as a “Frienda Pick,” mirroring the series’ first‑catch event.
Pokémon
IP & collabsKotobukiya Announces Frame Arms Girl × Medarot S Collaboration Event (April 2 2026)
From Thursday, April 2 2026, Kotobukiya announced a collaboration event between the anime Frame Arms Girl and the mobile game Medarot S. Four collaboration Medarot—based on “Gourai‑Kai”, “Stiletto”, “Bazerald” and “Frezverk”—are available in a limited‑time gacha until May 7 14:59, and special costume Medarot and new character voices are offered during the event, which runs until April 30 14:59.
Figures/GK
IP & collabsKotobukiya unveils second ArcanaDea teaser and announces AnimeJapan sticker giveaway
Kotobukiya released the second teaser visual for the TV anime ArcanaDea in March 2026. The image features the three Diars characters enjoying a cute tea time, and the company announced that limited‑edition stickers based on the visual will be distributed at TV Asahi’s booth during AnimeJapan 2026 on March 28‑29, with supplies limited.
OtherIP/Collab
IP & collabsLABUBU x Sanrio 'Dream Adventure' Blind Box Shows Significant Price Gap in Resale Market
The LABUBU x Sanrio 'Dream Adventure' blind box recently launched, with the chase figure seeing a resale premium of over 5 times to 919 yuan, while ordinary versions like Pudding Dog and Pochacco traded below the original price, with a lowest transaction of 145 yuan.
Blind boxPOP MARTLABUBU
IP & collabsTakara Tomy Arts launches KAWAISOUNI! Fair with new merchandise across Japan
Takara Tomy Arts launched the “KAWAISOUNI! Fair – KAWAISOUNI! Märchenland” on April 25 2026, running in over 100 stores across Japan. The fair showcases original merchandise featuring the newly illustrated “KAWAISOUNI! Märchenland” artwork, including plush toys, acrylic keychains, stationery and more, priced between ¥2,420 and ¥4,620. Customers who purchase a qualifying item receive a random limited‑edition postcard, while supplies last.
IP/CollabArt toys
IP & collabsTakara Tomy Arts' Pretty Series launches new arcade game "Aipri Ring 6" on Feb 5, 2026
Takara Tomy Arts (多美 Arts) will launch the new arcade game "Aipri Ring 6" on Feb 5, 2026, timed with the second season of the "Aipri" anime. The update adds princess versions of Himari and Mitsuki with new Princess Bazzleam costumes and five new cards, and a fanbook titled "Aipri Official Fanbook Ring 6" will be released the same day.
Cards/TCGNew release
IP & collabsKotobukiya Announces HexaGear & Megamidi Device × PSO2 New Genesis ver.2 Collaboration
Kotobukiya announced that its original model lines HexaGear and Megamidi Device will collaborate with SEGA’s online RPG PSO2 New Genesis ver.2 starting in February 2026. The partnership will introduce a range of in‑game items such as the “Kairyō Kaisei” gear, “Amaterasu Regalia” accessories, weapon camouflages and lobby actions. These exclusive parts let players deepen character customization while linking the physical models to the digital experience.
IP & collabsKotobukiya x Alice Gear Aegis Collaboration Event Begins on Dec 11
Kotobukiya announced a collaboration with the mobile game Alice Gear Aegis, launching the ‘Kotobukiya × Alice Gear Aegis Grand Fest’ on December 11, 2025, running until January 31, 2026. The event introduces two new ★4 characters, ‘Todoroki (Revised)’ and ‘Gennai Ao (Todoroki)’, and offers ★3 character rewards for logging in during the period. Purchasing designated items at Kotobukiya stores grants a code to redeem exclusive in‑game gear and entry to a giveaway for official merchandise.
Figures/GK
IP & collabsKotobukiya’s “Kaijyu Sekai Seifuku” × ROUND1 Collaboration Campaign Starts November 27, 2025
Kotobukiya says the TV anime “Kaijyu Sekai Seifuku” will collaborate with indoor leisure chain ROUND1 at all its locations from November 27 2025 to March 1 2026. Guests who order the collaboration menu or purchase combo packs receive original acrylic coasters, key‑chains or B4 plastic mats, and can enter raffles for a complete goods set and acrylic dioramas.
Theme parks
IP & collabsKotobukiya Announces Official 25th Anniversary AIBOU Merchandise
Kotobukiya has announced a line of official 25th‑anniversary AIBOU merchandise, featuring acrylic stands of the two main detectives, a diorama recreating the Special Unit’s office, a postcard set with posters and scenes from seasons 21‑23, and a new illustration series. The items will go on sale on 15 October 2025 at a Tokyo pop‑up shop and across GEO50 stores nationwide, with a pre‑release starting 12 October 2025 at the Roppongi store and online reservations now open.
IP/CollabLimited
IP & collabsKayou and Topps Collaborate to Launch NBA Match Attax 2025 Series
Kayou and global sports collectibles giant Topps announced a partnership to launch the NBA Match Attax 2025 series in China, jointly developing official NBA-licensed products and leveraging Topps' global distribution network.
Cards/TCGGlobal expansionKayou
IP & collabsKayou and Fanatics Launch Officially Licensed NBA Match Attax 2025 Series
Kayou and Fanatics launched the officially licensed NBA Match Attax 2025 series on October 3. Available in 10 yuan 'Power Pack' and 20 yuan 'Super Pack' formats via Kayou's channels, the release fills the gap for licensed NBA trading cards in China.
Cards/TCGKayou
IP & collabsKotobukiya’s “Kaiju Sekai Seifuku” Teams Up with “Kotami no Channel” – Video Released Today
On August 1, 2025, Kotobukiya released a collaboration video between its TV anime “Kaiju Sekai Seifuku” and the popular YouTube channel “Kotami no Channel”. The clip shows four monsters visiting Mino‑chan’s house and embarking on adventures. The channel, active since 2019, currently has 4.72 million subscribers.
IP & collabsKotobukiya’s Megami Device × GiGO Limited Acrylic Stand Prize Launches on August 15, 2025
Kotobukiya announced that its Megami Device line will release a collaboration limited acrylic stand prize at GiGO stores across major Japanese cities starting August 15, 2025, with three designs. The items, illustrated by Nidy-2D, are portable and aim to attract a younger gamer audience. The partnership builds on Kotobukiya’s ongoing collaboration with GiGO since 2024, further boosting the series’ visibility.
LimitedFigures/GKArt toys
IP & collabsKotobukiya Announces ArcanaDea Anime Teaser and Anime Expo Appearance
Kotobukiya’s ArcanaDea model series is being adapted into a TV anime, and a super teaser PV was released today. The PV features Kaede Honda reprising her role as Lumitia and includes her narration, while also revealing the character’s design art. Kotobukiya and TV Asahi will also exhibit at Anime Expo in Los Angeles from July 3‑6, 2025, showcasing the upcoming series.
IP/CollabFigures/GK
IP & collabsKotobukiya x Orion Shobo “Kaiju Sekai Seifuku” Collaboration Fair Launches July 7, with Full‑Color Comic Release
From July 7 to August 31 2025, Kotobukiya and Orion Shobo’s Nordt store will host the “Kaiju Sekai Seifuku × Orion Shobo” collaboration fair, featuring limited‑edition goods, a themed café and giveaways. On the same day, KADOKAWA releases the full‑color original comic priced at ¥1,375.
Art toys
IP & collabsSonny Angel x Casetify 2025 Collaboration: Animal Series 2 Phone Cases and Accessories Drop
Sonny Angel and Casetify launch the second wave of their 2025 collaboration featuring 14 phone cases and accessories, highlighting the Animal Series 2.
MerchSonny Angel