Industry52TOYS Taipei Zhongxiao SOGO Store Grand Opening
52TOYS opened a flagship store at Taipei's Zhongxiao SOGO on April 18, featuring IP elements and interactive displays, along with exclusive activities.
Blind boxFigures/GKBuilding blocks
All news
Every toy-industry item we collected, newest first.
Summaries are AI-generated
IndustryKayou Revenue Exceeds 100 Billion: How to Transform from Single Card Products to Diversified Merchandising
Kayou's 2024 revenue exceeded 100 billion yuan, with trading card sales of 8.2 billion yuan and a 71.1% market share. The company is diversifying into stationery and dolls to reduce reliance on single card products and build a comprehensive merchandising brand.
MerchKayouCards/TCG
IndustryKayou Files Second IPO Application: Revenue Surge, Diverse IP Growth, Leading the Entertainment Industry
Kayou updated its prospectus for a Hong Kong Main Board listing. Revenue exceeded 10 billion yuan in 2024, with a 71.1% market share in trading cards. The company operates a matrix of 70+ IPs, featuring core products like Ultraman, My Little Pony, and Nezha collab cards.
Cards/TCGMy Little PonyUltraman
IndustryKayou Files HK IPO Prospectus: Revenue Exceeds 10 Billion Yuan, TCG Market Share Tops 71.1%
Kayou filed a prospectus on April 14 to pursue an HK IPO. In 2024, the company reported revenue of approximately 10.057 billion yuan, with TCGs contributing 81.5% of total income and holding a 71.1% market share in the TCG segment of the entertainment toy industry.
Cards/TCGGlobal expansionUltraman
IndustryKayou Updates Prospectus: 2024 Revenue Exceeds 100 Billion Yuan, Margins and Growth Rates Surpass POP MART
Kayou Limited updated its IPO prospectus, reporting 2024 revenue of 10.059 billion yuan and adjusted net profit of 4.466 billion yuan, up 378.16% year-on-year. The company holds a 71.1% market share in China's trading card sector with a 67.3% gross margin, ranking second only to MINISO and POP MART in scale.
Cards/TCGPOP MARTKayou
IndustryKayou IPO: 10 Billion Revenue, 4.5 Billion Net Profit, Ultraman Cards as Cash Cows
Kayou filed for IPO, with revenue rising from 4.13 billion yuan to 10.057 billion yuan and net profit reaching 4.466 billion yuan from 2022 to 2024. Trading card business accounts for over 80% of revenue with a gross margin of about 67%.
Cards/TCGPOP MARTUltraman
IndustryBlokees Global Partner Conference: Building a 'Product Ecosystem' to Start a New Decade of Global Development
In 2025, the Blokees Global Partner Conference themed 'New Starting Point, New Journey' was held, with many industry partners gathering to witness Blokees' innovative results and future layout under the 'Three-All Strategy'.
Global expansionBlokees
IndustryBlokees Stock Breaks HK$126 Driven by IP and Channels
Blokees' stock is up over 108% this year, with a gross margin of 52.9% in the first half of 2024. Relying on over 50 IP licenses, full-channel layout, and tech innovation, the company is transforming from a toy manufacturer to an IP ecosystem operator, though it faces IP dependency and overseas challenges.
Building blocksTransformersPokémon
IndustryKayou: Seeing a New Cultural Business Model Through a Card
Kayou's 2024 revenue exceeded 10 billion yuan, with the Nezha series selling out 4.5 million packs within a week. The company focuses on the TCG sector, operates its own factory, holds dozens of licensed IPs, and plans to expand its TCG gameplay overseas.
Cards/TCGMy Little PonyKayou
IndustryTOP TOY 25th Anniversary Toy of the Year® Awards: RealFX Disney Stitch Puppetronic Wins Toy of the Year
RealFX Disney Stitch Puppetronic won Toy of the Year, and Story Time Backgammon won People's Choice. Hasbro's Transformers One Power Flip Optimus Prime (Orion Pax) won Action Figure of the Year.
AnalysisTOP TOY
IndustryKotobukiya launches “ZIZAITEN – Free‑viewpoint Manga Asset Collection” early‑access service and creator‑support giveaway (Feb 27 2025)
On February 27 2025 Kotobukiya’s ARTIST SUPPORT ITEM brand launched the early‑access version of the “ZIZAITEN – Free‑viewpoint Manga Asset Collection”, offering 281 video and pose assets (48‑hour rentals at ¥110–¥220, ¥3,300/month subscription). A creator‑support giveaway runs from Feb 27 to Apr 30, with 24 winners selected via X posts using #ZIZAITEN.
IndustryMarket Decipher: 2025 Trading Cards Market Report Forecasts $21 Billion by 2034
Market Decipher reports the trading cards market was valued at $13 billion in 2024 and is projected to reach $21 billion by 2034, growing at an 8.5% CAGR, driven by nostalgia and digital platforms.
AnalysisCards/TCG
IndustryKotobukiya Launches the 1st Digital Apparel Design Contest – Entries Open Jan 15 2025
Kotobukiya, together with the ENRAI platform and partners, opened entries for the 1st Digital Apparel Design Contest (Jan 15–Mar 31, 2025). The student‑focused competition requires CLO software and offers a top prize of ¥100,000 plus virtual productization, with winners’ works displayed on Kotobukiya’s Akihabara venue screen and Hobby Japan’s VR sphere.
Art toysIP/Collab
IndustryKotobukiya to Host Online Webinar for School Teachers on Jan 8 2025 – 1st Digital Apparel Design Contest
Kotobukiya, Booklista and Yuka & Alpha are holding a free, pre‑registration webinar for school teachers on Jan 8 2025 (Wed) 10:00‑11:30 JST to explain the 1st Digital Apparel Design Contest. The archive, minus the Q&A, will later be posted on Booklista’s YouTube channel.
Art toysFigures/GK
IndustryKotobukiya Announces Early‑Access Launch of “ZIZAITEN” Web Service for Artist Support Item in Early 2025
Kotobukiya says the ARTIST SUPPORT ITEM web platform “ZIZAITEN” will enter early‑access in early 2025. It offers freely rotatable 3D video assets, priced at ¥110–¥220 per 24 h rental and a ¥3,300 monthly subscription for all content. Top creators Naoki Saito, Shimoida Sketch and KawaiiSensei will post review videos on Dec 12, 19 and 26.
Art toys
IndustrySummary and Interpretation of China's Toy Industry Policies in 2024 and 31 Provinces
The Ministry of Industry and Information Technology and other departments released the 'Work Plan for Stabilizing the Light Industry (2023-2024)', proposing to stimulate toy consumption and stabilize imports and exports. Provincial plans also emphasize promoting the integration of animation games and toys, and implementing industry standards. POP MART and other listed companies are listed as industry representatives.
AnalysisPOP MARTRegulation
IndustryAnalysis of the Current Development Status of the Toy Industry in Guangdong Province in 2024
The toy industry in Guangdong Province led the country in the number of enterprises and export scale in 2024. The article lists major listed companies including Aofei Entertainment, Starry Sky Entertainment, POP MART, and MINISO.
Analysis
IndustryKayou Files for HKSE IPO, Morgan Stanley Leads Underwriters
Kayou Limited filed a prospectus for listing on the Main Board of the HKSE on January 26, 2024, with Morgan Stanley, CICC, and JPMorgan as joint underwriters.
Cards/TCGUltramanKayou
IndustryBlokees Files Hong Kong IPO Prospectus for Main Board Listing
Blokees Group has filed a prospectus with the Hong Kong Stock Exchange for a main board listing. The company reported 877 million yuan in revenue in 2023 and accumulated losses exceeding 1.1 billion yuan from 2021 to 2023. The prospectus highlights the company's heavy reliance on licensed IPs like Ultraman and Transformers, with some licensing periods expiring soon.
Building blocksUltramanTransformers
IndustryKayou Files Prospectus: Sales Decline of Ultraman Cards and Stationery Model Viability
Kayou Limited filed a prospectus with the HKEX on January 26, 2024, for listing on the Main Board. While its 2019 revenue exceeded 4 billion yuan, card business revenue fell 46.55% year-on-year in the first nine months of 2023, and stationery business revenue dropped 51.87%.
Cards/TCGKayouUltraman
IndustryKayou Files for HKEX Listing: Q3 2023 Sales Halved
Kayou filed a prospectus on Jan 26 to list on the Main Board. Q3 2023 trading card sales dropped 49.44% YoY to 1.04 billion packs, with revenue of 1.952 billion yuan, heavily reliant on the Ultraman series.
Cards/TCGGlobal expansionUltraman
IndustryMattel and Hasbro Warn of Soft Holiday Toy Sales, Shares Plunge
Shares of Mattel and Hasbro plummeted in early trading on Thursday as the two toymakers warned of soft sales during the key holiday shopping season.
Resale
IndustrySAMR Seeks Public Opinion on Blind Box Operation Guidelines
The SAMR released a draft guideline on Aug 16, proposing rules on food sales, age restrictions, pricing, and secret reveal probabilities.
AnalysisBlind box
IndustryBlokees, Senbo and others receive 100M yuan funding; domestic brick market analysis
Domestic brands like Blokees, Senbo, and Pinqi have received multiple rounds of funding, with Senbo securing over 100 million yuan in January. The article compares sales on JD and Taobao, noting LEGO dominates the high-end market while domestic brands still lag in price and brand recognition.
Building blocksBlokeesAnalysis
Industry52TOYS 52TOYS Collectible Toy Day May 20
52TOYS upgraded its brand day to the 52TOYS Collectible Toy Day to promote the culture. CEO He Hao believes collecting culture helps improve China's toy market consumption structure.
52TOYS
IndustryToyCity Secures Over 100 Million Yuan A+ Round Led by Meic Capital
ToyCity recently closed a nearly 100 million yuan A+ round led by Meic Capital, with Unison Capital following. The brand focuses on wearable devices and operates its own factory, planning to use funds for IP incubation and brand promotion.
IndustryLegal Daily: Don't Let the Blind Box Market Become a Regulatory Blind Spot
The Legal Daily reports regulatory gaps in the blind box market, citing illegal pet blind boxes, youth overspending, and opaque hidden item probabilities, and calls for legislation.
AnalysisBlind box
IndustryPOP MART launches Japan subsidiary and releases Japan‑exclusive LABUBU Maneki‑Neko at ¥2,990 on August 7
POP MART established its Japanese subsidiary POP MART JAPAN and opened an official e‑commerce site and a pop‑up shop at Shibuya Loft on August 7, 2020. On the same day it launched its first Japan‑exclusive item, the LABUBU Maneki‑Neko, priced at ¥2,990, limited to 200 pieces with a purchase cap of two per customer. The limited stock is split equally between the online store and the pop‑up shop, with further updates to be announced on social media.
LimitedGlobal expansionBlind box
IndustryEtch A Sketch Founder Discusses Toy Industry Innovation and Digital Challenges
Ohio Art Chairman Bill Killgallon reviews the history of Etch A Sketch and analyzes the innovation challenges the toy industry faces in the digital age.
Other
IndustryBandai Namco Posts ¥1.35 Trillion Net Sales in FY2026
Bandai Namco reported consolidated net sales of ¥1.35 trillion for FY2026, up 8.6% year-on-year. Operating profit reached ¥189.5 billion, and the company maintained a 17% return on equity and a 14.1% operating margin.
Bandai