Every toy-industry item we collected, newest first.
Summaries are AI-generated
On August 11, 2026 Takara Tomy held its first official BEYBLADE X Corporate Battle at Akihabara Square in Tokyo, with 64 organizations fielding 192 participants in three‑person teams. Hokuriku Computer Service Co. won the final against BSFJ, and the event fostered cross‑industry networking through battles and a “business‑card matching” match.
On August 22‑23 2026 Good Smile Company will host Good Smile Fest 2026 Osaka at Umeda Crystal Hall, featuring the Nendoroid “ういだがー” that was popular in Tokyo, with an Osaka‑only die‑cut sticker giveaway.
Good Smile Company will host the two‑day Good Smile Fest 2026 Osaka on August 22‑23 at Umeda Crystal Hall, showcasing over a thousand new figures, plastic models and other products. The event will debut the painted prototype of the CLAMP 35th‑anniversary × Good Smile 25th‑anniversary figure ‘Sakura Kinomoto My First Sparkle’, and feature an on‑site lottery and a capsule challenge for purchases over ¥2,000. Additional game‑related presentations and merchandise will be available, with updates posted on the official X accounts.
POP MART Japan announced that its first Hiroshima PARCO store will open on August 28, 2026, located on the 2nd floor of the main building, with hours from 10:00 to 20:30. Customers spending ¥10,000 will receive a CRYBABY Vacation Mode On file case, and those spending ¥30,000 will get a matching cap, while supplies last. The shop will feature new releases such as a DIMOO × PIXAR collaboration and the SKULLPANDA θ Off Mode series.
Takara Tomy Arts announced that “Onegai Aipri” will be celebrated with the “Aipri World 2026” event on Oct 11‑12, 2026 at Hall 11, Makuhari Messe. Advance tickets go on sale on Aug 14 2026 at 12:00, priced at ¥1,500 for children and ¥2,000 for teens and adults, with higher on‑site prices. The two‑day program includes live stages, game corners, special‑edition merchandise and a special Aipri card giveaway.
Takara Tomy participated in Anime Expo 2026 in Los Angeles from July 2‑5, showcasing its BEYBLADE X battle tops, Licca‑chan dolls and Gacha capsule toys. Over several thousand visitors attended the booth, with more than 7,000 fans taking part in BEYBLADE X tournaments and the limited‑edition Hatsune Miku × Licca‑chan doll selling out each day. The company used live battles, interactive attractions and a Gacha Galaxy to let North American fans experience Japan’s “asobi” culture and expand its global presence.
MegaHouse, a subsidiary of Bandai Namco Group, unveiled the ‘Isson Block’ – a water bottle whose cap functions as a 3 cm building‑block – at the Tokyo Toy Show 2026 held from August 27‑30. The product, priced at ¥100 (tax included) and containing 290 ml of natural water, will be sold exclusively on the public days, August 29‑30, at the MegaHouse booth. By turning disposable caps into reusable play pieces and using recycled PET bottles, the launch underscores MegaHouse’s commitment to sustainable toy design.
52TOYS attended both Wonder Festival in Japan and San Diego Comic-Con in July. The Alien Beast Box variant, Street Fighter 6 exclusives, and Disney Stitch products sold out, showcasing the brand's strength and overseas expansion.
Kotobukiya announced that from July 24 to August 16, 2026 it will operate a Black Butler “Green Witch Arc” POP‑UP SHOP at 24 locations nationwide. The shop will sell limited‑edition goods featuring new illustrations, such as two open‑style acrylic stands priced at ¥1,980 each and a mini‑paper set for ¥1,100, with stock limited on a per‑store basis.
Sanrio Entertainment’s Puroland ran the limited‑time “Puroland Neo Natsu Matsuri III” from July 10 to Sept 1 2026, debuting Hello Kitty and Kuromi in blue‑and‑silver Y3K costumes. The event featured Japan’s first AI‑driven “Mirai Photo” experience, a Touken Ranbu collaboration, limited‑edition merchandise and themed food.
POP MART Japan announced that its first store in Okinawa will open on July 25, 2026 at Hotel Collective 1F, 2‑5‑7 Matsuo, Naha City. The shop will feature a wide lineup such as the 10‑year THE MONSTERS ‘Hair Salon’ series and the CRYBABY ‘Cry Me An Ocean’ collection, and customers spending over ¥12,000, ¥15,000 or ¥24,000 will receive exclusive CRYBABY scarves, eye masks or picnic mats respectively.
TOM asked cosplayers to pick their favorites from TOM's bestselling figures during June. The majority voted for Luminasta Frieren: Eternal Love Ver.
Takara Tomy opened a limited‑time Tomica & Plarail shop at Mitsui Outlet Park Kisarazu on July 1 2026. The 49‑tsubo store offers about 1,500 items and features a “Tomica Assembly Factory” attraction, plus a “spin‑the‑gacha” campaign for purchases over ¥2,000.
Starting Aug 7 2026, Good Smile Company’s “Hatsune Miku Wa Modern Cafe” opens in Tokyo, Nagoya and Osaka until Sep 27, featuring “wa‑modern” themed menus and limited‑edition merchandise. Reservations began with a lottery on July 1 and general booking on July 14, with a ¥770 fee that includes random bonus items.
KAIYODO announced that its flagship hobby store “HOBBY LOBBY OSAKA” will open on July 17, 2026 in the Shinsekai district of Osaka. The venue will carry the company’s figures, model kits, blind‑box toys and exclusive store‑only items, and will feature a display area and hands‑on workshops for visitors to experience the brand’s sculpting culture.
The 20th anniversary celebration and the 'City IP Entertainment Home' strategy launch of Happy Valley Beijing were held on June 27, 2026. Happy Valley Group officially initiated the 'Happy Interconnection' cultural tourism integration innovation platform. 52TOYS, as a co-initiator, attended the event to jointly promote the deep integration of high-quality content with offline park scenes.
Takara Tomy Arts’ Gacha brand will make its North American debut at Anime Expo in Los Angeles from July 2‑5, 2026, with a dedicated booth. The “Gacha Galaxy” booth will feature capsule‑toy machines, a giant Gacha figure photo spot, exclusive giveaways and over 170 items—including more than 80 anime‑themed products and the latest Japanese trends.
On June 18, 52TOYS Beijing HQ held its first post-move Dragon Boat Festival event, featuring a gathering of popular IPs like NOOK, CiCiLu, NINNIC, POUKAPOUKA, and LITTLE BUNS, with themed photo spots, games, and DIY experiences.
Kotobukiya announced that its original SF‑fantasy model kit series ArcanaDea will hold its first exclusive event, ArcanaDea Engage Fest 2026, on August 29 at The Grand Hall in Shinagawa, Tokyo. The free‑entry festival will showcase the entire line, offer event‑only merchandise, a pre‑sale of the Kotobukiya lottery and limited‑edition GaiaNotes color kits. It also features a seat lottery via LivePocket, an ASMR listening corner, a game demo area and a professional photography booth for model shoots.
On June 6, 2026, 52TOYS Beijing Changying Tianshijie Store hosted CiCiLu's 1st Anniversary Birthday Party with artist signings and limited items. Creator Lanmao shared stories and a flash sale sold out the CiCiLu birthday cake large figure in under 5 minutes.
KAIYODO will host the “Imaginary Creatures One Fest” on July 26, 2026 (10:00‑17:00) at Makuhari Messe Hall 7, featuring over 250 works by more than 150 dealers across five categories such as yokai, UMA and mythic beasts. The event includes a special exhibition by four professional sculptors, workshops, stage talks and dealer interaction.
MegaHouse is holding a “Tic Tac Bang Bang” giveaway on X from June 10 (Clock Day) to June 16 15:00, drawing six copies of the “チクタクバンバン” toy. The product, released in late April 2026 at ¥6,578 (tax‑included), adds 360° rotating panels and a cooperative mode. The campaign encourages families and friends to play with time‑themed analog experiences.
Good Smile Company held the two‑day “Good Smile Fest 2026 Tokyo” at Bellesalle Akihabara on June 6‑7, drawing roughly 25,000 visitors. The event featured more than 1,000 items, including over 100 debut pieces such as the pre‑painted prototype of the “Sakura My First Sparkle” figure, new “Hatsune Miku” releases, and a “Gyaru Tomoe × Hello Kitty” collaboration. A technology corner also showcased the company’s production process and a robotic arm painting machine, highlighting its manufacturing capabilities.
The 2026 First China New Cultural and Creative Market & Toy Garden Party runs from May 15 to 24 at Chaoyang Park, where 52TOYS has opened a 700+ sqm immersive IP experience zone.
52TOYS partners with Shanxi Museum and Zhonglou Street to unlock new ways to experience trendy toys on this thousand-year-old street. The NOOK Shanxi Museum Wonder Fun Park, which was a hit during the Spring Festival, returns this summer.
From May 15 to 24, 2026, 52TOYS held the first China New Cultural and Creative Market at Chaoyang Park, Beijing, featuring an immersive zone centered on original IP Panda Roll.
Good Smile Company will hold Good Smile Festival 2026 Tokyo on June 6‑7 at Bellesalle Akihabara, featuring over 1,000 items including figures and model kits. The event spans three floors with Nendoroid, POP UP PARADE and HELLO! GOOD SMILE on 1F, new scale figures and art installations on B1F, and MechaSuma, PLAMAX, figma and a GOODSMILE RACING corner on 2F, plus a secret area. Attendees can receive a limited‑edition Nendoroid Udagaa die‑cut sticker, join a prize lottery, and meet the “Ramen Akane” characters Work Cat and Bunzo in a special greeting.
Good Smile Company announced that “Neko Para Sekai Connect” (NekoCone) will be featured at the Good Smile Fest 2026 Game Exhibition in Akihabara’s CO Gallery from May 27 to June 14, with a full lineup of new merchandise including 43 acrylic stands. Purchases of ¥3,000 or more at the event grant a ticket to Sayori’s signing session on June 7 or June 14. The game is already available in 32 countries and has sold over 7 million copies worldwide.
POP MART Japan says the THE MONSTERS 10th Anniversary exhibition will run from June 11 to July 5, 2026 at the Azabudai Hills Gallery, with electronic tickets on sale from May 25 on the official website at ¥2,500 each, including bonuses. During the run visitors can see original artwork, enjoy a themed café menu, shop at a POP UP store and join a lottery for a limited‑edition soccer towel, plus an immersive projection theater showing ‘The Story of Puca’.
Good Smile Company announced that Good Smile Fest 2026 will take place in Tokyo (June 6‑7) and Osaka (August 22‑23) and will be streamed via four special programs on its YouTube channel. The ‘Nendoroid FUNS’ program airs on June 4 at 19:00, previewing new Nendoroid releases and opening pre‑orders on the official shop around 19:30. The event will showcase over 1,000 figures and model kits, aiming to attract around 20,000 visitors.
