Every toy-industry item we collected, newest first.
Summaries are AI-generated
The 4-day Guochuang Creative Play Exhibition concluded on January 3, 2026, at Dongguan's Manbo Center, attracting 23,000 visitors and nearly 300 cooperation agreements. Sales reached 350,000 yuan, and 17 companies signed on to join.
On Dec 31, 2025, the Dongguan Manbo Center launched a New Year Guochuang Creative Exhibition, introducing a '1+4+12' annual operation system featuring one flagship annual expo and four quarterly themed events for year-round operations.
In December, 52TOYS opened pop-ups at Hyundai Seoul Jungdong and The Hyundai Seoul, featuring NOOK photo spots, Pouka Pouka, NINNIC toys, and a Christmas wish activity for local youth.
Sanrio Puroland will run the “Colorful Puroland” event from Jan 16 to Mar 16 2026. The program features immersive photo rooms such as the “Oshi‑iro Character Room,” a special “Kira‑Kira★Kuromi Room,” an Ado‑collaboration “Adoroza Turmali” showcase, colorful‑costumed character greetings, limited‑time food and 22 original merchandise items, plus a special “Tennis Prince” 4th‑season musical.
Kaiju Studio announced a limited re‑release kit of Ultra Man Leo vs. Black Giras for Wonder Festival Winter 2026 on February 8, priced at ¥18,000 (tax included). The 1/8‑scale resin assembly kit, based on a prototype by Tomoki Seki, will be available through a pre‑draw starting December 24 and on‑site sales, limited to one per customer. The event also features an Ultra Man‑themed exhibition area, hero shows and several guest talks for tokusatsu fans.
52TOYS created a Christmas-themed 'Island of Wishes' at QDF Beijing International Art Design Toy Exhibition, showcasing five IPs and new member LITTLE BUNS with artist signings and merch.
From Nov 13 to 16, 52TOYS exhibited NINNIC, Pouka Pouka, and other IPs at Taipei Toy Festival, with the limited edition 'NINNIC Perfect Fruit' and Einn's signing sessions drawing crowds.
POP MART Japan announced a holiday pop-up called “UNBOX JOY” that will run from December 17 to 25, 2025 at Shibuya CAST. The outdoor Holiday Garden lets visitors meet characters such as Twinkle Twinkle, LABUBU and DIMOO, and serves limited-edition hot drinks in themed cups for ¥880 each. Entry to the shop area is by lottery via the official LINE account for December 17‑19, after which general admission applies, with exclusive blind boxes and plush accessories on sale.
MegaHouse is running a second‑phase X giveaway tied to the TOKYO MX special “第1回アメバト・ブタミントン王決定戦” aired on November 17. From December 8‑18 2025, followers who repost a tweet with the program hashtag are entered to win one of eight “American Battle Dome ver. White” units (¥9,878).
Chinese brand Blokees debuted at Sao Paulo Toy Show with nearly 60 products. Saint Seiya Gold Zodiac full case launched globally in Brazil with 9 characters. Blokees accelerated global expansion in 2024, entering Southeast Asia, Europe, North America, and Latin America.
Sanrio Entertainment’s Harmonyland in Oita will run the “HARMONYLAND CHOCOLAT×FRUIT” event from Jan 9 to Mar 18 2026, featuring the first appearance of the “たべっ子どうぶつ” animal characters. The collaboration includes a photo spot, exclusive merchandise, and the live “ショコラ×フルーツ Contest” show, plus various greetings and themed food offerings.
The organizer Kaiyodo announced on December 2 that tickets for Wonder Festival 2026 Winter will start selling on December 5. The event will feature a record 2,264 general‑zone dealers and offers various ticket options—including priority, A‑C pre‑sale, U22 and afternoon discounts—priced between ¥2,200 and ¥7,500.
BANDAI SPIRITS officially opened its first Gundam Base flagship at Joy City Chengdu on November 21, featuring Wing Gundam Zero EW statues and themed scenes, alongside a model workshop and pop-up event.
POP MART Japan opened a SKULLPANDA pop‑up shop at Shibuya TSUTAYA on November 18, 2025 and offered an exclusive SKULLPANDA × XG plush pendant for pre‑sale. The pendant is priced at ¥4,510 and will be officially released on November 26 through the brand’s website and select stores. The pop‑up also features SKULLPANDA blind boxes, MEGA figures and a signing session with artist Xiong Miao.
MegaHouse is running a “Gold Pig” giveaway on X to mark the TOKYO MX special program “第1回アメバト・ブタミントン王決定戦” aired on November 17 2025. From November 17 2025 to 15:00 on December 1 2025, followers who post a “Butminton” shot video with #ブタミントン必殺ショット and quote‑retweet the campaign post are entered, with 10 winners receiving the gold pig.
Bandai Spirits will host the TAMASHII NATION 2025 exhibition in Akihabara from Nov 14‑16, 2025 across four venues, debuting new items such as Super Alloy LABUBU and Super Alloy Jagariko King, plus a dual‑spider controller from Astro Bot. Reservations for the METAL BUILD Kamen Rider Zero‑One begin at 16:00 on Nov 13, while commemorative items are sold via a lottery starting at 10:00 on Nov 14 through the Tamashii web store.
LEGO Group showcased a Shanghai LEGOLAND concept model and five new products at the 8th CIIE, including the 'Galloping Horse' and 'Firecrackers'. These items will be available in China from December 23.
LEGO Group unveiled five new products at the 8th CIIE, including the LEGO® Horse Galloping to Success, Firecrackers, God of Wealth, Phantom Ninja 15th Anniversary, and Tulip Bouquet. These items will be available in China starting December 23.
At the 8th CIIE, POP MART (Booth 5.1C6-02) celebrates its 15th anniversary with SKULLPANDA and CRYBABY, showcasing overseas limited editions and diverse product categories.
52TOYS participated in CTE from Oct 15-17, showcasing original and collaborative products like Mecha Box, Lightning Dance, CiCiLu, and Pouka Pouka, and announced a novel.
MegaHouse says the special program “第1回アメバト・ブタミントン王決定戦” will premiere on TOKYO MX on November 17 at 19:30, with a catch‑up stream on its official YouTube channel starting November 18. The show features the new “American Battle Dome White” toy (¥9,878) and “Butaminton” toy (¥4,378) as competition props.
Kaiyodo announced that the world’s largest figure festival, Wonder Festival, will debut in the United States from May 21‑24, 2026, as part of MomoCon in Atlanta. The collaboration will allocate a dedicated 4,600‑9,300 sqm area inside the Georgia World Congress Center, targeting over 60,000 on‑site attendees. Following editions in Bangkok (2024), South Korea and Shanghai (2025), the U.S. event aims to bridge Japanese and American creators and fans.
POP MART Japan announced that its “Why So Serious” Halloween pop‑up shop will run from October 24 to October 31, 2025 at Cat Street in Shibuya, Tokyo. Entry is by a fully pre‑sale lottery, with the application page opening on October 17 and closing on October 19 23:59. The shop will feature characters such as LABUBU, Twinkle Twinkle, DIMOO, HACIPUPU and MOLLY, and will sell blind‑box plushies, accessories and limited SKULLPANDA items released on October 10, 2025.
52TOYS launched the珍藏版 of the first official novel BEAST BOX: Metal Song at WF2025 Shanghai and debuted new products like 'Deathmatch' and 'Safe Zone'. Multiple异形 action figures and collaborations with Predator sold out quickly.
52TOYS launched a large outdoor pop-up for its original transforming mecha MENGSHUOXIA at Beijing Happy Valley on 2025/10/11, featuring a large mecha installation and diverse product series.
52TOYS launched multiple new products and limited editions at WF2025 Shanghai, with the Mowu Xia Secret Novel Edition sold on-site.
52TOYS opened the 'My Night is a Little Universe' theme exhibition at Longhu Chengdu Shangcheng Paradise Walk on October 1, featuring new night-glow NOOK series products and multiple limited editions, running until October 26.
Blokees launched a new Brick Car category and three figure series at WF2025, showcasing 40+ new products and nearly 30 BFC works to fulfill its global strategy.
52TOYS made its debut at CIFTIS, displaying the Artifact Revival series and IPs like Panda Roll and NOOK, and announced a partnership with Shougang Park.
POP MART Japan announced that it will host a DIMOO “The Missing Day” pop‑up shop in Tokyo’s Omotesando at Bakery Café 426 from September 19 to September 27, 2025. The shop will feature Japan‑only DIMOO items such as the “DIMOO Daruma” and “DIMOO Taiyaki,” along with limited‑edition freebies and interactive activities. Entry is by a daily lottery on the brand’s official LINE account, with winners required to show ID for admission.
