Every toy-industry item we collected, newest first.
Summaries are AI-generated
52TOYS opened its seventh store in Thailand at Seacon Square Srinagarindra on August 1, 2025. The new store launched the NOOK 'OOTD' vinyl plush series and the CiCiLu 'Ocean Messenger' series, with Thai stars First Kanaphan Puitrakul and Khaotung Thanawat Ratanakitpaisan attending the opening event.
DesignerCon 2025 will take place November 14–16 at The Expo at World Market Center Las Vegas to celebrate its 20th anniversary. The event offers a 20% discount and features artist collabs and exclusive releases.
52TOYS unveiled multiple new products at Tokyo Wonder Festival 2025 Summer, including six Alien items, Kikaider with one-click transformation, and new Beast Box forms like the swing-triggered and original roar series.
52TOYS showcased NOOK, Pouka Pouka, CiCiLu, and NINNIC at the US SDCC from July 24 to 27, 2025, receiving positive feedback from attendees.
From July 11 to 13, 52TOYS debuted at BW in Shanghai, showcasing the Beast Box series and its official comic. The booth featured giant mecha dinosaurs and interactive activities like the Beast Box Master mission and frozen toys.
From July 7 to 9, 52TOYS was invited to the World Expo China Pavilion in Osaka to showcase the 'Super-activation Bronze Squad' and 'Super-activation Ladies' series. These designer toys blending artifacts with modern life attracted global visitors and are available for purchase at the pavilion's gift shop.
At the 2025 QDF Toy Show, 52TOYS set up a 'Sunshine Bistro' booth featuring NOOK, CiCiLu, POUKA POUKA, and new IP NINNIC. The event launched CiCiLu 'Shi Guai Zai Ba' figures, NOOK 'OOTD' plush series, and NINNIC 'Pepper Thief' new releases, with many items selling out.
POP MART Japan announced that its pop‑up shop “LABUBU MINI MARKET” will open at Tokyo Solamachi (4th floor, unit 12) from July 18 to August 5, 2025, operating daily from 10:00 to 21:00. The venue will sell exclusive items and THE MONSTERS (LABUBU) Wacky Mart blind‑box series, feature a photo spot from July 17‑27, and offer a fan‑gift campaign: purchases over ¥6,000 earn a fan‑shaped fan, and over ¥14,000 earn a key‑holder.
Kaiyodo will hold Wonder Festival 2025 Summer on July 27, 2025 (Sun) from 10:00 to 17:00 at Makuhari Messe, featuring eight workshops for over 450 participants. Offerings include EVANGELION STORE’s “Yurushito” painting, ARTPLA Eva‑01 (beige) assembly, EXPO2025 mascot “Myakumyaku” free painting, waste‑material animal creation, and a Tyrannosaurus juvenile painting. Some sessions require prior reservation and finished pieces can be taken home.
海洋堂宣布，Wonder Festival 2025夏季将于2025年7月27日在幕张MESE举行，门票预售截至7月26日23:59。官方已在特设网站公布展商展位编号及场馆地图，供参观者提前规划路线。本次活动还将推出《新世纪福音战士》30周年特别企划“Eva One Fest”，以及首次“动物造形”主题展区。
Bandai Namco Toys & Collectibles America launches its third annual Gundam Base Mobile USA Tour on June 27 in Louisville, Kentucky, visiting 12 states with model kits, GUNPLA workshops, and Gundam TCG demos.
POP MART Japan announced that its flagship outlet, the Narita Airport Terminal 2 store, will open on June 28 2025 on the 4th floor of the terminal, operating from 8:00 to 20:00 daily. The shop will feature PICK UP items and novelties, and from June 30 a purchase of ¥6,000 or more will include a complimentary THE MONSTERS passport cover. Entry may be limited by a lottery system after opening, with details posted on POP MART’s official social channels.
Kaiyodo will launch the ‘Ikimono One Fest’ at the Wonder Festival Summer 2025 in Makuhari Messe on July 27, focusing on animal‑themed figures ranging from insects to dinosaurs. The event features over 90 dealers, with special displays, on‑site sales and hands‑on workshops such as a Velociraptor model kit, allowing visitors to view, purchase and create.
From May 30 to June 1, 52TOYS showcased three in-house IPs at the 2025 Toy Heart Expo: NOOK, CiCiLu, and Pouka Pouka. The booth featured CiCiLu vinyl-face plush pendants, large-scale figures, and hand-painted figures, as well as Pouka Pouka blind boxes and a limited vinyl-face plush doll.
The organizer, Kaiyodo, announced that Wonder Festival 2025 Summer will take place on July 27, 2025 from 10:00 to 17:00 at Makuhari Messe in Chiba, Japan, spanning halls 1‑8. Ticket options include a 7,500 JPY priority pass, 3,500 JPY advance tickets (A‑F zones) and discounted tickets for under‑22 visitors and afternoon entry, on sale from May 30 to July 26. To mitigate heat, the venue will feature first‑aid stations, wind‑shield tents, free cooling items, and a dedicated hall with rest, food, and workshop areas for a more comfortable experience.
52TOYS created a 3-meter Stitch sculpture at Sanlitun Taikoo Li as a highlight of the Chinese premiere of Disney's live-action film Lilo & Stitch. To celebrate the film and the upcoming May 20th, 52TOYS launched the Warm Pink Stitch series and decorated its Sanlitun store with a Stitch theme.
POP MART Japan announced that its flagship Aeon LakeTown Mori store will open on May 3, 2025 on the third floor of the LakeTown shopping complex in Koshigaya, Saitama. Entry will be limited by a raffle on the opening day and the following day, and purchases of ¥6,000 or more from May 7 will receive a complimentary ‘Twinkle Twinkle’ pendant while supplies last. The store will feature popular IPs such as THE MONSTERS, SKULLPANDA and CRYBABY along with exclusive pick‑up items.
52TOYS held a 'Berry Encounter' pop-up at Beijing Xidan Joy City, featuring Strawberry Bear 'Big Boss' series, Stitch 'Cute & Strange' series, and other products. Gift activities were available during the event.
Kotobukiya announced a wrapping train featuring the TV anime “Kaiju Sekai Seifuku” and Hello! Project’s new group “Rose Chronicle” will run on the JR Chuo Line Rapid from April 6 to May 3, 2025. The service uses a single set and may be suspended or cancelled without prior notice.
Kotobukiya says promotion for the TV anime “Kaiju Sekai Seifuku” featuring Hello! Project’s new unit “Rose Chronicle” will run on station posters and a banner at JR Tachikawa Station’s east‑gate concourse from March 31, 2025 (posters until April 20, banner until April 27). Outdoor screens at ISETAN Tachikawa Vision and Alea Vision will also show the video from March 31 to April 29.
POP MART Japan announced that a pop‑up store will operate from March 28 to April 10 at Tokyo Station’s Character Street, with entry limited by a lottery. The shop will feature blind boxes from popular IPs such as MOLLY, DIMOO, SKULLPANDA, THE MONSTERS and CRYBABY, and customers spending ¥6,000 or more will receive a limited‑edition THE MONSTERS LABUBU magnetic bottle opener.
Bandai’s Tamashii Nations will host the ‘Gundam Figure Exhibition’ from March 27 2025 to September 8 2025 at the Tamashii Nations Store Tokyo in Akihabara, featuring completed Gundam figures from series such as Robot Soul and Metal Build. The event includes a 5‑metre video‑light interactive photo spot, a birthday‑themed showcase, free special books for visitors, and a range of limited‑edition items priced between ¥13,200 and ¥44,000.
Takara Tomy Arts and its subsidiary Penny will open the “GACHA MATSURI” gacha store on March 18, 2025 at Kansai International Airport’s Terminal 1. The venue will house 155 gacha machines, a ceiling fireworks projection activated by inserting empty capsules, and staff in happi coats, offering a festival‑style experience that celebrates gacha’s 60‑year anniversary and seeks to boost on‑site sales.
Tamashii Nations opened a limited‑time official store, ‘TAMASHII NATIONS STORE Satellite in OSAKA 2025’, on the 5th floor of Daimaru Umeda in Osaka on March 19, 2025, operating until October 13. The shop offers figures featured in the EXPO2025 Gundam NEXT FUTURE PAVILION, such as the RX‑78F00/E Gundam, the mascot MyakuMyaku movable figure, and various limited‑edition and sustainability‑focused items priced between ¥6,600 and ¥33,000.
Kotobukiya’s TV anime “Kaiju Sekai Seifuku” will debut on March 11, 2025 in the FamilyPay app with a “Kaiju Slot” mini‑game and on the LCD screens, in‑store audio and FamilyMartVision displays of roughly 16,200 FamilyMart locations nationwide. The game offers up to ¥100,000 in limited‑time FamilyMart points, and related bromides and stickers are sold via FamilyPrint until January 13, 2026.
From Jan 28 to Feb 1, Blokees showcased multi-IP building blocks and BFC creator works at the Nuremberg Toy Fair, highlighting its global strategy.
Bandai’s Tamashii Nations will hold the ‘Dragon Ball Tamashii Nations Figure Expo’ from Jan 24 to Mar 23, 2025 at the Tamashii Nations Store Tokyo in Akihabara, featuring S.H.Figuarts and FIGURARTS ZERO Dragon Ball figures and a diorama of the new anime ‘Dragon Ball DAIMA’. The event will debut the Tamashii Art ‘Dragon Ball Goku & Dragon’ wall‑mounted piece, slated for an October 2025 release, and offer a free pamphlet and an online raffle for the Super Saiyan 2 Goku figure.
The China Toy Capital Brand Development Conference and HI FUNNY World Toy & Anime Industry Week opened in Dongguan on December 5, gathering guests from 40 countries and regions. The event released the 'Dongguan Toy Industry Management Measures (Trial)' and the 'IP into Dongguan Loan' financial product, and established the Toy & Anime Industry Alliance to promote industrial integration and international cooperation.
POP MART Japan will host a booth at Tokyo Comic Con 2024 from December 6‑8 at Makuhari Messe, featuring a range of exclusive items. Highlights include an Albus Dumbledore figure voiced by Jude Law, a MOLLY × DC Joker blind box, Japan‑first releases of Peach Riot figures and the DIMOO HUNTER PLUS blind box. Purchasers at the booth receive a limited‑edition DIMOO original bag plus a blind box while supplies last.
Takara Tomy Arts and its subsidiary Penny will open a large‑scale gacha specialty store called “Gacha World” inside TOYLO PARK at Ito‑Yokado Ario Kameari in Tokyo’s Katsushika Ward on November 22, 2024. The venue will feature 501 gacha machines and paper‑board installations such as a roller‑coaster, castle and Ferris wheel, creating an immersive amusement‑park‑style experience and marking the group’s first major store using recyclable paper displays.
